Twitter Tailored Audiences: When Does It Make Sense?
Convince & Convert
DECEMBER 18, 2013
As with Facebook’s retargeting platform, FBX, Tailored Audiences is run through a select group of Twitter-approved vendors. And some of those vendors come to the table with extremely valuable data on the terms people search on Google, Yahoo! The possibilities are almost endless. Example 3: Turning to Search Data.
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