Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. …But Facebook Means Consumer Marketing. Facebook – 87%. LinkedIn – 78%. Blogging – 70%.

Report 191

Report Social Media B2B Newsvine 191

Webbiquity SMM

FEBRUARY 16, 2016

White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. 71% said Twitter, while 54% each mentioned Facebook and YouTube. Most marketers are not satisfied with the effectiveness of their lead-generation programs. 4% say their lead-generation programs as not effective at all. MediaPost ).

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. ” eBooks and white papers are complementary. “Traditionally, white papers have been more academic in tone and style.

B2B 185

B2B Social Media Review eBook 185

Webbiquity SMM

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. “Like” their Facebook pages. Content is like singing a song. Amplification (done well) is like singing that song into a microphone. On American Idol. Late in the season. Case studies. Presentations. Product data sheets / brochures. Blog posts.

B2B 190

B2B Social Media Alltop Marketing 190

Webbiquity SMM

JUNE 10, 2014

” Grant Tilus and Katy Katz of Collegis discussed the virtual demise of organic reach on Facebook, and what to do about it. For example, “This Facebook contest will drive 100 new leads in 90 days.”. • Facebook work best over lunch). Pick the right time of the day and week to post (e.g.

Conference 196

Conference Social Media SEO Marketing 196

Webbiquity SMM

MARCH 29, 2016

Start conversations with your followers by sharing great content; mentioning specific individuals in your social media posts (using “@” before their name on Twitter, LinkedIn, or Facebook, and “+” on Google+); and asking questions. It’s essential to have a strategy for each group you’d like to engage with.

B2B 100

B2B Social Media Strategy Marketing 100

Webbiquity SMM

DECEMBER 1, 2015

And ongoing changes by Facebook and other social networks that result in lower organic reach render many of yesterday’s effective marketing tactics far less useful today. Facebook, Twitter and Pinterest drive the most social media referral traffic back to websites. Organic reach for top brands is less than 2% on Facebook.

Social Media 100

Social Media Social Networking Real Estate CPC 100

Webbiquity SMM

JULY 7, 2014

Among other changes, the addition of showcase pages for businesses, expanded content publishing and media sharing capabilities, and changes to group email updates are all designed to make LinkedIn into a business-oriented version of Facebook. 7 Guides to Using LinkedIn for Career or Networking. Want more followers for your company page?

LinkedIn 200

LinkedIn B2B Social Networking Groups 200

Webbiquity SMM

OCTOBER 29, 2012

are they more likely to use Facebook or a specialized discussion forum? Social Presence (tweets, Facebook posts, LinkedIn updates, social bookmarks, videos on YouTube, presentations on SlideShare, etc.). What online publications do they read? What groups do they belong to?) How are your competitors approaching the market?

Findability 197

Findability Directory Social Bookmarking B2B 197

Webbiquity SMM

DECEMBER 19, 2017

It’s popular, easy to consume, mobile friendly, and with Facebook and now even LinkedIn pushing it, video (five votes) will continue to play an expanding role in B2B content marketing. A handful of experts, at least, say yes; Facebook’s targeting capabilities now make it worthwhile for promoting content, events, and services.

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

NOVEMBER 12, 2013

7% of the American population has never heard of Facebook, and 41% say they haven’t heard of LinkedIn. There are, on average, 700 YouTube video links shared on Twitter every minute, and 500 years worth of YouTube videos watched on Facebook every day. e-Strategy Trends ). And these people can vote. Which explains a lot.

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

APRIL 8, 2014

marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. Many (most?)

Facebook 223

Facebook Marketing B2B Advertising 223

Webbiquity SMM

NOVEMBER 6, 2013

And post-event, the company can keep buzz going by posting photos from the booth on Facebook and Pinterest, and if the show included a speaking opportunity, posting the presentation to SlideShare and possibly even video to YouTube. They can also promote content downloads—reports, white papers, e-books and guides.

B2B 188

B2B Research Newsletter Conference 188

Webbiquity SMM

JUNE 8, 2011

Links to white papers, PowerPoints, videos, ebooks, infographics, and other company-generated content and thought-leadership assets. Links to all of the company’s social media profiles (LinkedIn company page, Facebook, YouTube channel, Twitter etc.). • Story ideas (again, thoughtful ones). A link to the company blog(s). •

Press Release 200

Press Release scribd Vimeo How To 200

Webbiquity SMM

AUGUST 26, 2010

Facebook is an extraordinary phenomenon. Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Facebook Marketing Tips and Tactics.

Advertising 215

Advertising Facebook Marketing B2B 215

Webbiquity SMM

NOVEMBER 28, 2011

Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? ” She quotes Wedbush Equity Analyst Lou Kerner, who has called Facebook “‘the second Internet,’ with time spent on Facebook and page views surpassing Google search.” ” At least something is bipartisan.

Statistics 219

Statistics Research Social Media B2B 219