Waxing UnLyrical

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Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Content: Turn insight and tips shared into white papers, tip sheets, blog posts, or webinar topics. She manages the company’s Twitter , Facebook , Google+ , LinkedIn , Tumblr , and Instagram communities, contributes to Cision Blog , and assists with content, social strategy, and tactics.

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Monday Roundup: Moving Forward

Waxing UnLyrical

Michael Brenner analyzes a recent white paper by Brendan Dell on content marketing. Twitter Facebook Google+ LinkedIn Monday Roundup: Moving Forward. The New Rules Of Content Marketing. Why: In order to keep moving forward, we must understand the new strategies available to reach potential customers. Now it’s your turn!

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Trending Sources

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18 PR Standbys That Will Never Die

Waxing UnLyrical

Lukas Treu : White papers. Twitter Facebook Google+ LinkedIn 18 PR Standbys That Will Never Die. Mary Deming Barber : AVEs. Scott Kaminski : Media advisories, holding statements and people complaining about media advisories and holding statements. Scott Kaminski (yes, again): Advertorials. Based in the Washington, D.C.,

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10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers. Think ebooks, white papers and even blog posts. Knowing this goes a long way toward making your social media marketing successful. And long-form content.

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#SocialPR Spotlight: Greg Rokisky

Waxing UnLyrical

Don’t just push out the first article/course/white paper you think of. Twitter Facebook Google+ LinkedIn #SocialPR Spotlight: Greg Rokisky. What tip(s) would you give those starting on the road to Superhero-level Social PR? They say good things come in 3s, so: 1. Aim for the best content, not only the right content.

Module 100
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How to Develop Meaningful PR Measurement

Waxing UnLyrical

You can’t properly attribute sales or awareness to communications using baseline analytics from Google or Facebook or Twitter. Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals.

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