Social Media Strategery

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Just Because You Run the Same Plays Doesn’t Mean You’ll Get the Same Results

Social Media Strategery

Over the course of eight years in the consulting industry, I’ve noticed an increasing number of colleagues, peers, and clients thinking that just because they read/downloaded/heard a white paper, strategy, or presentation, (a play, a swing, or a catch) they too can go out and be a communications or social media expert too.

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A Challenge to Government 2.0 Camp Attendees

Social Media Strategery

Become intimately familiar with your organization’s strategic plan and develop a briefing or write a white paper advocating why social media would help your organization. Developed a briefing, white paper, blog post, etc. Facebook firewall gov20 government government 2.0 Before next year’s Government 2.0

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Stop the Posturing About Government 2.0 and Do It Already

Social Media Strategery

Write a white paper justifying why it shouldn’t be blocked. I realize that’s difficult sometime, but if you truly believe in social media making a difference, then it’s worth the extra work to write a white paper after hours or pull together a briefing at midnight. Those are excuses, not reasons.

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Implementing Social Media at Large Organizations

Social Media Strategery

I constantly looked for ways in which social media could enhance or replace existing processes (couldn’t we just post this white paper to a wiki and edit it there instead of sending it around over email?), Facebook firewall gov20 government government 2.0 Facebook firewall gov20 government government 2.0

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Implementing Social Media at Large Organizations

Social Media Strategery

I constantly looked for ways in which social media could enhance or replace existing processes (couldn’t we just post this white paper to a wiki and edit it there instead of sending it around over email?), Facebook firewall gov20 government government 2.0 Facebook firewall gov20 government government 2.0

Gov 2.0 50
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Taking a Break!! | Social Media Strategery

Social Media Strategery

However, thanks to Booz Allen , I’ll be taking a much-needed two week break away from the hundreds of emails, tweets, Yams, blogs, white papers, and proposals that have slowly taken over so much of my free time. Facebook firewall gov20 government government 2.0 Facebook firewall gov20 government government 2.0

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Looking Back at My 2009 Social Media Resolutions

Social Media Strategery

I know the importance of participating in these discussions and growing my knowledge base, but it was difficult to keep this elevated on the priority list when I’m also balancing client work, performance assessments, proposals and white papers, internal governance roles, etc. Facebook firewall gov20 government government 2.0

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