Just Because You Run the Same Plays Doesn’t Mean You’ll Get the Same Results
Social Media Strategery
MARCH 23, 2011
Over the course of eight years in the consulting industry, I’ve noticed an increasing number of colleagues, peers, and clients thinking that just because they read/downloaded/heard a white paper, strategy, or presentation, (a play, a swing, or a catch) they too can go out and be a communications or social media expert too.
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