Jon Loomer

MARCH 14, 2022

When you create a Facebook ad campaign, you have limitless options. When creating your ad set, Facebook uses “automatic placements” by default. When you use automatic placements, Facebook will “maximize your budget” and distribute your ads in placements that will lead to the most results. The Problem.

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Social Media Strategies Summit

SEPTEMBER 2, 2022

When it comes to reaching and engaging audiences, Facebook is still hard to beat. Before you worry about your posting strategy , getting your Facebook page in decent working order is essential. With that in mind, in this article, we’re going to look at how government agencies can get the most benefit from their Facebook Pages.

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Bill Hartzer

DECEMBER 7, 2022

Starting today, I noticed that on my personal Facebook account , when logged in, I am no longer able to make a Facebook post. I’m assuming that this new Facebook Articles option is for Creators and influencers, as my understanding is that most personal accounts do not have this Articles option.

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Jon Loomer

FEBRUARY 22, 2022

The number of conversions Facebook can report is down now compared to years past. There was a time when the complaint was that, especially due to the wide attribution window, Facebook was over-reporting conversions. Understand that if Facebook is under-reporting results, your campaign may not be under-performing. The Approach.

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SocMed Sean

JUNE 24, 2012

While Google+ is pretty easy to setup and use, one of the things I don’t like about Google+ pages is the fact that you can’t create a friendly URL. The URL for my Facebook page is simple to remember. ” Make sense? Trust me…it’s a GREAT plugin!

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Jon Loomer

FEBRUARY 1, 2022

Facebook advertisers have been vocal about the negative impact of iOS 14+ during the past year. This is the protocol that Facebook uses for handling attribution related to users who have opted out of the ATT prompt. Facebook and advertisers wouldn’t lose all data at that point, but access would certainly suffer.

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Freelance Social Media

JUNE 17, 2010

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Create a custom url for your Facebook Page by cinta5 on June 17, 2010 After being asked a few times how to get a custom url for a Facebook page I decided to go ahead and create a post on how to do it. That’s it!

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Jon Loomer

MARCH 15, 2022

Many Facebook advertisers don’t realize that view-through conversions are a thing. Ads Manager reports on conversions that happen within 7-days of clicking or 1-day of viewing your ad without clicking, by default ( Facebook ads attribution ). URL parameters and Google Analytics wouldn’t be able to report this.

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Jon Loomer

MAY 2, 2022

I’ve always used the URL, and I think it’s because I was creating these audiences before I started using events. I can create an audience of people who viewed any page of my website that includes “pixel” in the URL. It was an old habit. I use these audiences for both targeting and exclusion purposes.

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Jon Loomer

SEPTEMBER 9, 2020

Any business serious about conversion tracking and optimization needs the Facebook pixel installed on their website. That changes with the Facebook pixel Event Setup Tool. Learn more about how to master the Facebook pixel in my Facebook Pixel Masterclass video series. Track marketing performance with Facebook Attribution.

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Jon Loomer

SEPTEMBER 14, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. First, if you haven’t read my guides on how Facebook pixel events and custom conversions work, I encourage you to do so: Facebook Pixel Events: An Introduction. Conversion optimization. Dynamic ads.

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Jon Loomer

APRIL 13, 2022

I wrote recently about the role of custom conversions in your Facebook advertising. I was comfortable creating audiences based on URLs, so that’s how I created some of my custom conversions. So, I usually create these particular custom conversions based on the confirmation page URL. There’s really no excuse.

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Jon Loomer

NOVEMBER 28, 2021

For the past couple of years now, I’ve used Google Tag Manager to manage the Facebook pixel and events (both standard and custom events). I wish I would have started using GTM to manage my Facebook pixel and events sooner. ” This is where you’ll need to paste your base Facebook pixel code.

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Jon Loomer

SEPTEMBER 8, 2020

You have the Facebook pixel. Do you know how to use Facebook Custom Conversions? The options that appear under Standard Events will rely on the events Facebook finds on your website. We’ll have options of URL, Referring Domain, and Event Parameters. Personally, I have doubts about Facebook doing this automatically.

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Jon Loomer

FEBRUARY 28, 2022

I have long warned Facebook advertisers about the potential pitfalls related to types of optimization and broad audience targeting — particularly when used together. I have serious concerns about how Facebook builds cold targeting audiences and optimizes for top-of-the-funnel events. And Facebook will happily take that money.

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Jon Loomer

AUGUST 6, 2020

Note that you will also provide a URL. Unlike the Call Now CTA option above, a URL is not required (or provided at all). In other words, Facebook isn’t going to optimize for an action, which will limit the impact you can make — unless you target an audience that is already hugely relevant. Objective and Optimization.

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Jon Loomer

OCTOBER 30, 2020

If you manage Facebook ads for others or have an agency manage your ads, the sharing of assets in Business Manager is critical. The proper people need access to accounts including Facebook pages, Instagram business profiles, WhatsApp accounts, and more. ” Enter the name or URL of the page you want to add.

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yMarketingMatters

OCTOBER 21, 2012

A vanity URL is a short, unique user name. Vanity URLs are easy to remember, read, share and use in marketing documents, on company websites, and business cards. Instead of having the long default Facebook URL that ends in random numbers that no one can remember, you can choose a short name, suited to your brand and business.

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Jon Loomer

SEPTEMBER 9, 2020

Any business serious about conversion tracking and optimization needs the Facebook pixel installed on their website. That changes with the Facebook pixel Event Setup Tool. Learn more about how to master the Facebook pixel in my Facebook Pixel Masterclass video series. Track marketing performance with Facebook Attribution.

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Jon Loomer

MARCH 23, 2022

If you have a product catalog that you promote with Facebook ads, you have a new targeting option. This, as Facebook says, allows you to “create an audience based on people who have interacted with items from your catalog.”. That catalog could be for website purchases, your Shop in Facebook Marketplace, or your Facebook page.

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Jon Loomer

MAY 24, 2022

There are many reasons you might want to merge Facebook business pages. The good news is that if you are the admin of both Facebook pages, you may be able to merge them. If you’re running into issues with merging Facebook pages, it’s probably for one of these reasons… 1. Different Names. Primary Page Conflict.

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Jon Loomer

SEPTEMBER 22, 2021

You may want to create a Facebook ad campaign that has the goal of driving phone calls. Direct “Call Ads” have weaknesses that Call Extension Facebook Ads help solve. In this post, let’s discuss how these are different from Call Ads, and how you can set up your own Call Extension Facebook Ad today.

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Jon Loomer

OCTOBER 14, 2020

Back in 2017, Facebook started limiting the ability to edit link thumbnail images, headlines, and descriptions as a way to control the spread of clickbait and misinformation. In order to get access to this control over your links on Facebook, you can verify a domain by claiming ownership. Go to Facebook Business Manager.

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Jon Loomer

APRIL 11, 2022

The Facebook Pixel Helper (is it the Meta Pixel Helper now?) The Facebook Pixel Helper is a Chrome browser extension. But, it’s extremely valuable for Facebook advertisers, and it’s free. If you do, you can add the Facebook Pixel Helper browser extension. Some of the most helpful tools are super simple.

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Saying It Social

JUNE 22, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Custom URL for Your Facebook Business/Fan Page I often get the question, “AK, I thought I created a username/custom URL for my business page but when I type in the address it takes me to my personal profile… what happened?&#

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Jon Loomer

OCTOBER 17, 2020

There are numerous ways that you can run Facebook ads to reach those who have engaged with your business or assets. In order to take advantage of these audiences, you’ll first need to register your app with Facebook. In order to take advantage of these audiences, you’ll first need to register your app with Facebook.

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Jon Loomer

SEPTEMBER 26, 2022

Back in May, Facebook announced a series of new features for Lead Ads that would roll out over a series of months. The normal process of collecting leads with Facebook lead ads when offering a digital product (like an ebook) goes like this: Complete the form, providing your email address. What is Gated Content? That’s it!

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Jon Loomer

OCTOBER 14, 2020

Back in 2017, Facebook started limiting the ability to edit link thumbnail images, headlines, and descriptions as a way to control the spread of clickbait and misinformation. In order to get access to this control over your links on Facebook, you can verify a domain by claiming ownership. Go to Facebook Business Manager.

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Jon Loomer

OCTOBER 4, 2020

Back in 2015, Facebook announced Lead Ads as a way to collect leads without sending users to your website. In this post, we’ll talk more about what Facebook lead ads are, how they work, how to set them up, and things to consider. Facebook lead ads look like any other link ad when presented to a user. How it Works.

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Social Media Strategies Summit

JANUARY 26, 2023

Facebook Pages used to be a lucrative way for brands to connect with customers on Facebook. However, pages have seen a decline in organic reach in recent years, with the average organic Facebook Page post now seeing an engagement rate of just 0.07%. What Is a Facebook Community Group (& Why Should You Care)?

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Jon Loomer

MARCH 27, 2022

While there are many reasons for a drop in reporting, one may be the way that you configure your custom Facebook ads reports. If you’re like me, you create custom Facebook ads reports in Ads Manager. You don’t rely only on the default construction of columns that Facebook provides. Facebook reports 51 registrations.

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Jon Loomer

MAY 26, 2020

In this post, I’m going to walk through how to create a custom Facebook pixel event based on time spent on your website (all pages or a section of your website). I’ll go through even more detail in my upcoming Facebook Pixel Masterclass (the first lesson is free). Facebook doesn’t care. This is a big deal.

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Jon Loomer

FEBRUARY 14, 2022

I do that by creating an audience of people who visited that URL and exclude it in my ad set. Keep in mind that I’ll create audiences by URL (using the confirmation page) to target or exclude those who have bought or registered for something. One event that I will utilize parameters for, though, is PageView.

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Jon Loomer

APRIL 6, 2022

Do you understand how custom conversions are used for Facebook advertising and how they’re different from standard and custom events ? It can be created based on a URL or event fire. The post Facebook Ads and the Role of Custom Conversions appeared first on Jon Loomer Digital. This is an area that is often confused.

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SocMed Sean

JUNE 19, 2017

Last week, I responded to an email asking me how I post my tweets or tweets I liked to my Facebook page. To continue in this series of social media cross-promotion, I thought I’d go ahead and add a follow-up post that answers the question of “how do a share a Facebook post on Twitter?

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Hootsuite

MARCH 22, 2023

Social media SEO should be part of any ambitious marketer’s repertoire, but today, we’re diving into Facebook-specific tactics. That’s right — we’re cracking open the secret recipe to Facebook SEO! What is Facebook SEO? If your Facebook page is a mini-website, picture Facebook’s feed as the SERP.

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Jon Loomer

SEPTEMBER 8, 2020

You have the Facebook pixel. Do you know how to use Facebook Custom Conversions? The options that appear under Standard Events will rely on the events Facebook finds on your website. We’ll have options of URL, Referring Domain, and Event Parameters. Personally, I have doubts about Facebook doing this automatically.

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