Jeff Esposito

DECEMBER 22, 2010

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Twitter 33

Twitter Facebook Social Media 33

Jeff Esposito

MARCH 28, 2011

While there’s still a place for Yelp in my heart, I’ve found lately that I much prefer using Twitter and Foursquare to find new places and things to do here in Boston. Twitter is also a great recommendation engine, though not necessarily what it was designed for. Realtime feedback=realtime AWESOME. I’ve moved up, moved on.

Foursquare 46

Foursquare Engineering Twitter Resources 46

Jeff Esposito

DECEMBER 20, 2010

You also see many folks on Twitter and Facebook sharing their latest posts over and over as it’s a way to bring more people to seeing what they are doing. One downside to oversharing is that communities like Twitter seem to self police themselves. Well, that was until folks added Facebook to it. It is definitely scary.

Diagrams 54

Diagrams Social Media Foursquare Privacy 54

Jeff Esposito

MARCH 18, 2012

One hot topic among the folks I met was the new advertising models for Facebook and Twitter. Facebook has created the perfect drug and knows it. This addiction has given Facebook the perfect flytrap and opportunity to become the Internet.

Conference 40

Conference ROI Small Business Metrics 40

Jeff Esposito

JUNE 27, 2011

40% of corporate Twitter accounts engage in some kind of customer service ( Burson-Marsteller ). 97 percent of the top US charities utilize Facebook in their marketing efforts ( UMass Dartmouth ). 97 percent of the top US charities utilize Facebook in their marketing efforts ( UMass Dartmouth ). Facebook expects to bring n $4.05

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Jeff Esposito

MARCH 8, 2011

70% of the US’ 149 Million Facebook users login daily ( Ogilvy ). Facebook is the top visited website, accounting for over 8% of all online visits ( Hitwise ). Americans spend 2 hours, 12 minutes per day on Twitter ( Experian ). 62.14% of Twitter users are in the US ( Sysomos ). Location Based Networks.

Sysomos 44

Sysomos Hitwise Social Media Statistics 44

Jeff Esposito

MAY 2, 2011

Below are the stats that really stood out to me: Asian companies saw a 68% growth in corporate Twitter accounts. The followers of corporate Twitter accounts grew 241% year over year. 40% of corporate Twitter accounts engage in some kind of customer service. Facebook fan pages a 179% increase. US companies average 5.3

Social Media 41

Social Media Sample Samples Survey 41

Jeff Esposito

JULY 8, 2013

In 2009, when I started using Twitter and Facebook for business reasons, I could understand why executives were afraid to join the social media conversation. Most PR executives I worked with in 2009 did not pitch via Twitter, and traditional agencies were just starting to build internal social media teams.

Reputation 47

Reputation Authentication Small Business Social Media 47

Jeff Esposito

JUNE 2, 2011

There is no question that Twitter is my favorite social network. I must also confess that I am a social media junkie, so my love affair and ease of use does not apply to the non-geeky populous who flock to Facebook like it was the last piece of dry land in Waterworld. What do you think of this?

Microblogging 43

Microblogging Tips Sites Twitter 43

Jeff Esposito

APRIL 1, 2013

So to me, community can happen anywhere from a corner sandlot to a Facebook group or weekly Twitter chat or Subreddit on kittens. While there are inherent risks in building a community on a rented piece of grass (Facebook, Twitter, etc.), Humans are a curious species that will find places to connect.

Communities 42

Communities Jive Lithium Repository 42

Jeff Esposito

MARCH 6, 2015

So excuse me if I was caught in somewhat of a nostalgic time warp yesterday when I saw an article detailing how Kat Cole, former president of Cinnabon, discussed how she leveraged Twitter. Those two factors are often missing from top executives when they want to learn how to Tweet, Facebook or blog. Follow Kat on Twitter.

Social Media 20

Social Media Discount Training Team 20

Jeff Esposito

NOVEMBER 26, 2012

Twitter – this is my go to site for news, entertainment and catching up with friends and trading random insults. While I am no longer as active as I was in the past in Twitter chats, the network is really one where great relationships can be made. Facebook – this is my necessary evil of social networks. Untappd – I love beer.

Social Networking 47

Social Networking Foursquare Privacy Travel 47

Jeff Esposito

SEPTEMBER 6, 2013

Facebook considers adding profile photos to facial recognition – with great power comes great responsibility. Let’s hope that this one can come with good things from Facebook. Twitter Acquires Social TV Tracker Trendrr – this move is great from Twitter. Look forward to catching up soon – have a great one.

Trendrr 37

Trendrr Retail Google Publishing 37

Jeff Esposito

AUGUST 8, 2011

Maybe not as big as my man-crush on Twitter, but at least a decent platform that could supplant Facebook, which I am not a giant fan of. While I may interact with Mr. Shri on Twitter every now and then, I would not call that a broad network in the country. don’t have this problem with either Facebook or Twitter.

Google 42

Google Notification System Team 42

Jeff Esposito

MARCH 6, 2015

So excuse me if I was caught in somewhat of a nostalgic time warp yesterday when I saw an article detailing how Kat Cole, former president of Cinnabon, discussed how she leveraged Twitter. Those two factors are often missing from top executives when they want to learn how to Tweet, Facebook or blog. Follow Kat on Twitter.

Social Media 20

Social Media Discount Training Team 20

Jeff Esposito

FEBRUARY 6, 2013

We all know that Facebook and Twitter are the cat’s meow when it comes to social networks. This network, once dubbed a Facebook Killer , has never lived up to its initial hype from tech pundits. Images taken on Instagram can also be seamlessly published to Facebook and shared with your followers there as well.

Small Business 54

Small Business Social Networking MySpace Discount 54

Jeff Esposito

JUNE 4, 2012

Without a doubt each one of these stores had a callout to “like them on Facebook,” or to “check-in on foursquare” or to “follow us on Twitter”. When I peeped out the profiles on my phone I found: Facebook – one-way communications and push marketing. Twitter – minimal conversation and mostly push marketing.

Brands 50

Brands Real Estate Foursquare Retail 50

Jeff Esposito

FEBRUARY 27, 2013

Many of us have had a poor experience with a company and have taken to Twitter or their Facebook page to rant. Without 24-hour support, how can we expect a company to invest the time of an employee managing Twitter or Facebook around the clock if the volume is lower than that of phone support? Therein lays the problem.

Social CRM 42

Social CRM Klout Case Study Social Media 42

Jeff Esposito

MARCH 27, 2013

Email marketing open rates are dipping and on a site like Twitter only 25 percent of your followers will see what you Tweet out. Take a look at your email inbox or the ads on the right-hand side of your Facebook page. Our lives are filled with clutter. While all are great, they contribute to the clutter that we see.

News 37

News Sites Twitter Facebook 37

Jeff Esposito

AUGUST 29, 2012

We’ve talked a lot about engagement on Facebook with best practices for using Facebook for your small business. Here are some industry statistics that might ease some of your concerns: 150 million Facebook users ( socialbakers ). million Twitter users ( Media Bistro ).

Small Business 49

Small Business Social Media Foursquare Statistics 49

Jeff Esposito

JUNE 28, 2011

If Facebook were a country, it would be the third largest country. China does not allow access to Twitter, Facebook, YouTube of Google. I love the Socialnomics videos from Erik Qualman. This year’s edition includes some great stats including: 93 % of marketers use social media for business.

YouTube 42

YouTube Social Media Video Google 42

Jeff Esposito

JUNE 13, 2011

Facebook provides this data under the site’s Insights function. For Twitter, you can sign up for a third party tool like Twitter Counter to track your account’s growth. For example if you are using Twitter, you can count the number of @ replies that you receive or the number of overall conversations that you have each month.

CoTweet 45

CoTweet CoTweet URL Metrics 45

Jeff Esposito

JULY 9, 2012

It might sound like something trivial, but marketers and communicators working in social media are going to need to know it as more C-level executives turn their eyes to the Twitters and Facebooks of the world. Look at the inbound chatter your company receives on social outposts like Facebook, Twitter or Google+.

Crimson Hexagon 42

Crimson Hexagon Radian6 Sentiment Analytics 42

Jeff Esposito

AUGUST 14, 2011

The Klout Score uses data from Twitter, Facebook, LinkedIn, and Foursquare in order to. TweetLevel, also launched in 2009, is a Twitter measurement tool created by Edelman. By putting your Twitter handle into the page, it determines how influential and popular I am. score, I am a “Twitter Superstar.”

Influencer 48

Influencer Klout Foursquare Analysis 48

Jeff Esposito

MAY 14, 2013

Doing it on Facebook and Twitter doesn’t make it right. . <I know you thought it was hilarious and the best ever or whatever else Buzzfeed said> We’re better than this. Passive aggressive is a waste of time. Making groups to take down and belittle folks who do social media wrong is bullying by another name.

Social Media 44

Social Media Case Study Small Business Training 44

Jeff Esposito

APRIL 17, 2012

LinkedIn, much like Facebook, was born during a time of blossoming internet transparency, when people began to come from behind the ambiguous screen names and revealed their real selves and in some cases their professional selves, online. Feel free to connect with him on Twitter at @OffThe_Record. .

LinkedIn 51

LinkedIn Wikipedia Aggregator Groups 51

Jeff Esposito

APRIL 19, 2012

Women More Likely To Buy From Pinterest Than Facebook, Twitter – this news should really come as no surprise given the social network’s visual nature and primarily female demographic. Jason Falls takes a look at LinkedIn today and how there are a number of articles calling Facebook desperate in the top feed.

Instagram 39

Instagram LinkedIn Small Business Analytics 39

Jeff Esposito

JUNE 17, 2011

Does Google Use Facebook Shares to Influence Search Rankings? – For a while now folks have been debating the value of a like on Facebook. Twitter Users Want Businesses to Answer Them – Would you believe that eight out of 10 Twitter users want brands to answer their questions that they place on the 140-character microblogging service?

Microblogging 37

Microblogging Education Communities Engineering 37

Jeff Esposito

NOVEMBER 15, 2013

Facebook post of photo showing hand on breast gets school coach fired – this is another example of overreacting and not having a social media policy in place. Coca-Cola Designed Its New Can Around A Problem No One Has – Is it me or is the whole cold activated fad past its prime?

ROI 34

ROI Policies Small Business Study 34

Jeff Esposito

JANUARY 21, 2011

I have heard of the Tunisian revolts and have followed along some on online sites, Twitter and peeped some videos, but didn’t realize that it was not getting as much airplay overall. Charity worker fired over Facebook comments – my real beef with the video below is that the guy is saying all the right things.

Policies 32

Policies Travel Social Media Consultant 32

Jeff Esposito

MAY 29, 2015

Shortly into my tenure, my then VP Manya Chait tossed a Businessweek at me with an article entitled Beyond Blogs and asked me to figure out this new thing that wowed the crowds at SXSW called Twitter (believe it or not, I still have the issue and plan on framing it). It also taught me to ask for forgiveness as opposed to permission.

Web 2.0 20

Web 2.0 Team Education Sports 20

Jeff Esposito

MAY 29, 2015

Shortly into my tenure, my then VP Manya Chait tossed a Businessweek at me with an article entitled Beyond Blogs and asked me to figure out this new thing that wowed the crowds at SXSW called Twitter (believe it or not, I still have the issue and plan on framing it). It also taught me to ask for forgiveness as opposed to permission.

Web 2.0 20

Web 2.0 Team Education Sports 20

Jeff Esposito

MARCH 2, 2011

If you have logged onto Twitter, Facebook, Yelp!, I tend to stick to blogs, Twitter, Facebook, foursquare and SCVNGR. I’m thinking about Frankenstein because I fear that we have created a monster of our own in the 21 st century. We are creating an insatiable monster.

Foursquare 42

Foursquare Training Meeting Company 42

Jeff Esposito

NOVEMBER 30, 2012

NBAer’s Unusual Twitter Ticket Gimmick – now this post takes “s**t” talking to a whole new level. With a Billion Birthdays on File, Facebook Adds a Gift Store – Facebook could be on the verge of something huge here. Thanks in advance and catch you next week.

Review 39

Review Influencer Publishing Tips 39

Jeff Esposito

AUGUST 4, 2011

Advertisers Begin to Look Beyond Facebook and Twitter – the title of this piece is a bit misleading. The Huge Success Of Nike On Facebook – Behind The Scenes Case Study – this is a really cool look behind the scenes of how Nike utilized Facebook to engage and empower their most active fans. Image - grinapple.

Case Study 42

Case Study Authentication Study Advertising 42

Jeff Esposito

SEPTEMBER 23, 2011

Basic SEO for Facebook Fan Pages. Facebook Teams Up With Twitter; Danger for Google+? Here’s this week’s edition of Five for Friday, sans descriptions this week (sorry!). Most Companies Don’t Measure Social Media Integration Value. Stop Kidding Yourself, You’re VERY Replaceable.

SEO 33

SEO Team Social Media Google 33

Jeff Esposito

JULY 15, 2011

Why the Facebook feature frenzy will fail – I love this post from Geoff Livingston on the plethora of new features that rolled out from Facebook. Twitter Rejects A $25,000 Check It Rightfully Earned – This post made the cut because it goes to show how far off Twitter is from having a true business model.

Blogger 35

Blogger Review Features Social Media 35