Direct Marketing Observations

OCTOBER 15, 2010

There’s a reason why Twitter is killing Facebook in CTR rates. Marketers are realizing that Twitter is a consumption vehicle for content and thus they are catching on in continuing to push out content- but they realize they must disguise the content in a way that is appealing and doesn’t seem hook ladened.

Astroturfing 204

Astroturfing UGC Tips Mobile 204

Direct Marketing Observations

SEPTEMBER 15, 2011

I know, Twitter and Facebook allow you to do it to a certain degree, and I have organized them, so what gives? What am I supposed to do with this other network if the same people I follow and communicate with on Facebook and Twitter appear on Google Plus? What about hardcore Facebook users? I need to organize it.

Google 212

Google Aggregator Notification Applications 212

Direct Marketing Observations

AUGUST 2, 2011

The platforms where social business may take place i.e., Twitter, Facebook, Blogs-They’re solid and the people that flock to them? The reality is that the barriers of social media adoption are so low that anyone in 5 minutes could, 1) create a blog and a blog post, 2) a Twitter account and a tweet, and 3) a company Facebook fan page.

Platform 210

Platform Resources Social Media Company 210

Direct Marketing Observations

JANUARY 12, 2012

Friend or Follow tells users whom they’re not following on Twitter. Conversocial.com helps users manage customer service at scale on Facebook and Twitter. UserVoice creates engaging survey forms on Facebook and other sites to solicit feedback from fans and visitors.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Direct Marketing Observations

MARCH 18, 2010

1) Get a Twitter account. Beyond just having a Twitter account that’s not doing much, learn how to use it to your advantage. You can listen for opportunity and you can use Twitter as an ad hoc arm of customer service and reputation management. 2) Create a Facebook page. Even less if you already an account.

Social Media 168

Social Media Tweetdeck LinkedIn Social Networking 168

Direct Marketing Observations

APRIL 4, 2011

In the larger picture of the social web though-there is Facebook, Twitter, Linkedin, YouTube and blogs. “We have a Twitter account, follow us we may say something insightful&#. “Come see our Facebook page and fan/like us&#. But I will say this- We don’t need another Facebook. We obsess on it.

Patterns 162

Patterns Hashtag Microsoft YouTube 162

Direct Marketing Observations

MAY 13, 2011

Recently I was asked by a school administrator whether Facebook should be used as the platform for communication with another school in another part of the world. Facebook is cool but why not create a proprietary channel in which you own and control the data? Great Idea but I can think of a better one and here’s why.

Social Media 180

Social Media YouTube Data Platform 180

Direct Marketing Observations

JUNE 23, 2010

By correctly I mean he has a Facebook fan page and a Twitter account which he updates semi-regularly. His customers are not on Twitter and Facebook. Tags: SMB social media Facebook Twitter marc meyer. He is transparent, authentic, and he shares content and advice liberally when he can. Or are they?

Case Study 156

Case Study Social Media Study Sentiment 156

Direct Marketing Observations

JULY 15, 2011

I’m in a meeting in which I was talking to a bunch of department heads about the major social platforms, I alluded to Twitter in particular and how it has changed. You see, when Twitter was first created it was meant to be a way to update people on what you were doing quickly right? Pure and simple.

Social Media 168

Social Media Startup Engineering System 168

Direct Marketing Observations

MARCH 16, 2010

2) You realized that people aren’t into your “get 200 Twitter followers&# for $19 a month program. 9) The trusting client is pissed because the Twitter account you created for them with the 30 tweets, 30 followers, and the 5000 people you’re following, hasn’t really amounted to anything. 13) Case studies?

Social Media 173

Social Media Real Estate Foursquare Case Study 173

Direct Marketing Observations

JUNE 7, 2011

My graph is not totally untrue for those of you that play in the space, but I was reading a post by Tom Webster today titled, The Uneasy Relationship between Twitter and Social Media Measurement and I knew exactly where he was going with it. If the answer is yes, this troubles me.

Crimson Hexagon 189

Crimson Hexagon Social Media Radian6 Klout 189

Direct Marketing Observations

DECEMBER 19, 2011

This is going to happen but I am starting to see little tiny micro-cracks in the Facebook brand. Can you say Facebook Burnout, Blowback or Billion ? 9) That Twitter would be making money by now. Would you pay 5 bucks a month to use Twitter? Would you pay to advertise on Twitter? The problem? Does it work?

Social Media 228

Social Media Policies Consultant ROI 228

Direct Marketing Observations

JULY 6, 2010

Just because a company can set up a Facebook fan page for example- does that mean that it will give them the biggest bang for their efforts? Tags: Social Networks Facebook YouTube Linkedin Twitter social media marc meyer. Maybe, maybe not. What is going to give them the biggest return, the biggest impact?

Social Media 143

Social Media Wiki Social Bookmarking Flickr 143

Direct Marketing Observations

JUNE 2, 2011

The Big boys i.e. the Facebooks, the Youtubes, The Twitters and even the Myspace’s of the world enjoyed the rush. But as we head toward 800 million users on Facebook and we see stuff like this graph from Ken Burbary , we realize that we truly are in an age of “digital enamorment&#.

Social Media 244

Social Media MySpace Social Networking Mobile 244

Direct Marketing Observations

MARCH 1, 2017

That means twitter content will not necessarily play well on Facebook and or Facebook content will not necessarily work on Linkedin-particularly after LinkedIn’s latest site changes*. What do the people want? Give it to them. It’s not so much the what as it is the how.

Content 100

Content Social Media LinkedIn Platform 100

Direct Marketing Observations

JULY 20, 2011

So now we have Google + and it may have a chance but… What you need to understand in this social space is that the longer they(Google, Facebook, MSN, Apple, Yahoo, et al) can keep you in network, the better. Google + is cool, it may even fill a need, but is it a Facebook killer? Should Facebook be worried?

Google 156

Google Yahoo Apple Social Networking 156

Direct Marketing Observations

AUGUST 25, 2011

We use Facebook to connect with our past. We use Twitter to let people know what we’re doing right now. What happens if Facebook, Apple, Twitter, Youtube, Pandora, Verison, Spotify, Evernote, Amazon, Google and Microsoft were to go away? Maybe there is something to Facebook Fatigue. Did he die?

Platform 152

Platform Apple Microsoft Social Networking 152

Direct Marketing Observations

MAY 13, 2022

It’s not just Twitter and Facebook anymore either. This isn’t as much a prediction as it is an acknowledgment that people search whether it’s via Google or via Facebook. I’m not saying it’s impossible, but let’s be real, it’s really hard to avoid avoiding it. Social and search are inextricably joined at the hip.

B2B 112

B2B Social Media Conversation Platform 112

Direct Marketing Observations

MAY 26, 2010

I’ve been writing and talking a lot about Facebook and children and parents lately, and the site Togetherville is at least a step in some direction. What are the top brands on Facebook? Tags: social media blogfrog Facebook fanpage list flowtown jd lasica marc meyer. Fan Page List has all the data.

Sites 148

Sites Social Media GPS Construction 148

Direct Marketing Observations

JANUARY 26, 2010

Forget Facebook and Twitter, For B2B, it’s all about Linkedin. 7) Remember when I told you to forget about Facebook? New Study Reveals Facebook Better Than Twitter for Marketers So another question to you: Are you using Facebook as a marketing tool? IMHO, this is bloody simple and easy to use.

B2B 180

B2B Social Media Case Study Consultant 180

Direct Marketing Observations

APRIL 19, 2010

It hasn’t been a problem yet&# , “My kids are good, they’re responsible and know what they are doing, nothing has happened, nothing ever will&#. “Facebook seems harmless&# , and besides, all they do is text&#. Tweet on Twitter. Update their status on Facebook. Comment on any blog anywhere. Create a song.

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

DECEMBER 14, 2011

In order for people to know that you are open for business you have to get them to your website, your blog, your Twitter account or your Facebook page, right? In 2011, it was all about doing “something” with someone once they had visited your site, your blog or your Facebook page. Well that hasn’t changed.

Brands 176

Brands Discount Sites SEO 176

Direct Marketing Observations

APRIL 9, 2010

Pay attention to this post by Coree Silvera titled 36 Twitter Resources: Advanced Twitter Search for Business, It’s loaded with advanced Twitter search tips you probably don’t know about. 3) I love this deck, The Tipping Points of Social Media. 4) If your not a fan of Social Media Today, you should be.

Sites 170

Sites Real Estate URL Social Networking 170

Direct Marketing Observations

MAY 16, 2011

Relying on one piece of info, i.e. a recommendation from Twitter or Facebook isn’t enough for today’s savvy online customer. The internet is too broad and delivers too much information in regards to research on a buying decision to just rely on a social recommendation. Because we still want the best deal possible.

comScore 182

comScore Influencer Survey Study 182

Direct Marketing Observations

JANUARY 21, 2011

In today’s Uber connected world it’s easy to be intimidated or influenced into participation in social media just based on the notion that a) Facebook has almost 600 million active users and you need to tap into that or b) Your customers are on Facebook and Twitter and you’re not. You feel you must be there. Lack of knowledge.

Social Media 166

Social Media Social Networking Class Case Study 166

Direct Marketing Observations

NOVEMBER 2, 2011

Meaning I can set up a Twitter profile, A Facebook page, a YouTube video and a blog in less than a half hour. Thus the expectations and assumptions would be “Well if it’s that easy to set up-it must be that easy to make it work…” Notice I said a presence.

Press Release 152

Press Release Social Media YouTube Video 152

Direct Marketing Observations

JUNE 21, 2011

You’ve created half assed personas in Facebook, Twitter, YouTube and Linkedin. For those of you who are new to the social space , this post does not entirely apply to you, though it perhaps eventually will. So you can keep reading to see what will might happen to you. Plateau #1.

Social Media 205

Social Media Meeting YouTube LinkedIn 205

Direct Marketing Observations

MAY 22, 2012

Going to a conference and meeting that person that you have had tens of twenty or hundreds of conversations with on Twitter or Facebook or blog comments. Basically where social takes off and takes on magical tones is when we get to associate a name with a physical face and voice and not an avatar. That’s the money shot.

Social Media 178

Social Media Avatar Journal Conference 178

Direct Marketing Observations

APRIL 13, 2011

Is it a Facebook and Twitter presence? The answer to the title of this post is now, but how are they supposed to do that? What does social credibility look like on the brand side? An internal social media strategy ? A go to market strategy? Hiring a social media director?

Brands 148

Brands Social Media Strategy Twitter 148

Direct Marketing Observations

JULY 26, 2010

Or the first time someone followed you on Twitter. I remember the first time I connected with an old friend on Facebook. I truly believe it was those 3 thoughts that fueled the desire for more from users who both created and consumed Facebook content. Do you remember the first time you got a blog comment? It was like crack.

Web 2.0 152

Web 2.0 Social Media Social Networking Platform 152

Direct Marketing Observations

JUNE 25, 2010

Six out of Ten are just creating Facebook, Youtube and Twitter profiles? I’m not sure who is at more fault here, the marketer or the company they work for? I would understand that a small number might not do this, but half? What’s the point? What’s up with HR?

Company 159

Company Social Media Study YouTube 159

Direct Marketing Observations

FEBRUARY 23, 2010

What if you targeted people who played Mafia Wars on Facebook or joined relevant fan pages. What if you targeted people who used certain hashtags (#) on Twitter or similar platforms. Please join us Tuesday 2/23 at noon EST by using #sm48 on Twitter or follow our LIVE page. via hashtagsocialmedia.com.

Marketing 152

Marketing Price Wikipedia Groups 152

Direct Marketing Observations

AUGUST 18, 2010

or maybe you’re thinking, “I’ll just get a Twitter and Facebook account, that should please the C suite&#. You want to bail and shut it down, don’t you? you’re thinking, “I’ll worry about it in 6 months.&# That won’t get it done. You know that. Let’s think about it.

Social Media 152

Social Media How To Consultant Company 152

Direct Marketing Observations

JULY 12, 2010

Let’s take an actual Twitter account for example with 2500 followers. Upon further examination, there are zero conversations.The screenshot below is what you see when you click on the @yourtwittername on the Twitter main page of the example account. Is that really the way to use Twitter? Let’s keep going.

Consultant 159

Consultant Company Social Media Remix 159

Direct Marketing Observations

JULY 28, 2011

So let’s think through that quickly about the multiple platforms that you, me, and your organization can now use to convey your key message themes: Blogs, Twitter, YouTube, Facebook, Forums, Websites, QR Codes, Group Buying sites, and LBS( location based sites)-to name but a few. Multiple media platforms.

Platform 190

Platform Social Media Drupal Open Source 190

Direct Marketing Observations

JULY 8, 2010

Already, Twitter is full of people shouting “click on my junk!” For anyone following this meme on Twitter, Fast Company recently launched a site called “ Influence Project ”, where they’re essentially pitting online “influencers” against one another to vote for their influencer ranking. This isn’t influence. Amber Naslund.

Influencer 138

Influencer Project Meme Metrics 138

Direct Marketing Observations

JANUARY 17, 2012

But what about your Facebook page, Twitter account and your blog? The less time you have, the more likely you are to mail in your participation in networks that matter less. Your day is already full and now companies want you to participate in and contribute to these new growing internal networks.

Social Networking 170

Social Networking Exercises Influencer Issues 170