Dave Fleet

DECEMBER 24, 2010

Santa already has a Twitter account – @Santa. Oh, and get a decent Twitter background! Santa also has a Facebook page , with a reasonable number of fans (nearly 17,000). Get in touch with Facebook and contest it. This year, I got to thinking what I’d do to digitize Santa. Time to dial-up the digital a bit.

URL 337

URL Foursquare Applications Notification 337

Dave Fleet

NOVEMBER 9, 2016

Twitter Triumphs over The New York Times”. One piece of Richard’s analysis got me thinking: his statement that “Twitter Triumphs over The New York Times.” Here are a few thoughts from my perspective. Echo Chambers Prevail. There is plenty of discussion on this topic right now. If you haven’t already, you should check it out.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Dave Fleet

NOVEMBER 22, 2010

Your new social hub, or your Facebook Page, or your engagement plan may be the nice, glamorous part of your approach to social media, but be careful not to completely neglect incoming information in favour of outbound messages. The Starbucks Facebook Page , for example, has over 18 million fans. Think “inbound” alongside “outbound”.

CPM 413

CPM Comparison Diagrams Sentiment 413

Dave Fleet

JUNE 8, 2012

Gone are the days when the GMOOT (Get Me One Of Those) approach will get you anywhere – simply having a Twitter account, or a Facebook Page, isn’t enough. We’ve reached a critical point in the evolution of social media as a business tool. We’re at the point of social media saturation, and something’s got to give.

Social Media 410

Social Media Strategy Company Course 410

Dave Fleet

OCTOBER 14, 2012

The impact of his passing on his community can be seen with a simple Twitter search for his name , as tributes pour in from around the world. While this is a sad day without doubt, a Facebook post from his Eamonn made me smile: Enjoy life. Above all, Michael was a devoted family man. Hug your loved ones tight. Be happy that he lived.

Exercises 419

Exercises Banking Communities Meeting 419

Dave Fleet

AUGUST 30, 2010

You’ve seen this approach – the Twitter account that’s shut down after a month; the big-bang launch that’s forgotten by the next week; the multiple campaign-focused Facebook pages that the company launches and shuts down every year.

Social Media 399

Social Media Patterns Campaign Engagement 399

Dave Fleet

AUGUST 15, 2012

On Monday, August 13, [PR agency] announced three new SEO / Social Media / Press Release Packages starting at $790 per month, bringing an affordable solution to businesses needing a strong online presence via Facebook, Twitter, WordPress blog and press releases.

Blogger 374

Blogger Press Release WordPress Small Business 374

Dave Fleet

AUGUST 24, 2010

Should companies block Facebook, Twitter etc in the workplace? How Brands Respond to Facebook Attacks (Bryan Person). What internal policies do companies need to reduce risk when implementing social media? Do companies have a right to censor employees’ online activities when not at work? Who’s Following Me?

Policies 274

Policies Company Proposal Privacy 274

Dave Fleet

FEBRUARY 2, 2012

There’s a dichotomy here, quite possibly because “social media” means different things to different people – plenty of people think of Twitter as a bunch of people talking about their lunch; I think of it as my industry peers discussing trends (and the occasional LOLcat).

Social Media 305

Social Media Bazaarvoice Survey Eventful 305

Dave Fleet

OCTOBER 22, 2010

Everything seems to be going on as expected but, then they get thrown a curve ball: Four days ago their call centre started receiving a dramatic increase in calls revealing that a message is floating across Facebook that their investment product is somehow unreliable.

Reputation 342

Reputation Social Media Banking B2B 342

Dave Fleet

JULY 12, 2010

Twitterific – My favourite Twitter app for the iPad so far. TweetAgora – If you find yourself wanting to filter events out of your Twitter stream, this client is for you. Facebook – Still no iPad interface for this, which is surprising as Facebook could do great things with a bigger screen.

iPad 321

iPad iPhone Tweetdeck Travel 321

Dave Fleet

SEPTEMBER 14, 2011

A few interesting notes from the interview: Unlike most other business tools, social CRM is largely derived from consumer-related tools – Facebook, Twitter, YouTube, blogs etc., which weren’t originally designed for business uses. People are using these tools to share experiences they have.

Social CRM 318

Social CRM Small Business Video Guidelines 318

Dave Fleet

FEBRUARY 16, 2016

Companies realized the opportunity presented by engaging with their customers through these new channels, but we were still in a time when simply creating a Twitter or Facebook account would make headlines. Facebook has long since made the switch to put visual content first. Twitter is following closely behind.

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

AUGUST 10, 2011

Going from 300+ emails a day to none; waking up in the morning and not checking Twitter and Facebook; and not feeling like I should be Twitpic-ing photos of the sunset on the coast was completely refreshing. With everything that was going on, I found the opportunity to go completely offline reinvigorating.

Energy 304

Energy Google Social Networking Resources 304

Dave Fleet

APRIL 16, 2013

I saw the early reports emerge on Twitter, and soon enough there was almost nothing else in my feeds. Explosion at the Boston Marathon. Like many people around the world, I stood glued to reports of the terrible bombings in Boston yesterday. I went for a run after work, and kept thinking about the horrible scene in Massachusetts.

Eventful 414

Eventful Sports Reddit Report 414

Dave Fleet

JANUARY 18, 2012

your blog, Twitter, Facebook etc) but also by mining your databases for people and companies that you want to connect with at the event and seeting-up meetings with them ahead of time. Create and amplify content for non-attendees.

Social Media 276

Social Media Foursquare Conference Eventful 276

Dave Fleet

JANUARY 4, 2011

Tweet If we’re connected on Twitter or Facebook, you may have noticed me posting a lot about the renovations we’re currently conducting on our new house. In a brief moment of downtime, I started thinking about the social media lessons you can learn from the process of renovating a house.

Social Media 402

Social Media Activities Issues Guidelines 402

Dave Fleet

APRIL 16, 2013

I saw the early reports emerge on Twitter, and soon enough there was almost nothing else in my feeds. Explosion at the Boston Marathon. Like many people around the world, I stood glued to reports of the terrible bombings in Boston yesterday. I went for a run after work, and kept thinking about the horrible scene in Massachusetts.

Eventful 150

Eventful Sports Reddit Report 150

Dave Fleet

APRIL 4, 2018

Twitter was new. Facebook was an emerging thing. I worked my way up in the government for nearly five years. I talked about social media earlier. When I got into that space, there were no college or university courses on it. Foursquare didn’t exist yet. Blogs were still emerging.

Team 150

Team Social Media Training Foursquare 150

Dave Fleet

FEBRUARY 14, 2011

Lots to cover in this week’s reads – TweetDeck, link farming, Facebook newsfeed and the new Pages layout; social media in emergencies and a few networking tips to round things out. Bill Gross’ Twitter Ecosystem Empire Just Acquired TweetDeck. Twitter has benefited immensely from a thriving developer ecosystem.

Tweetdeck 260

Tweetdeck SEO Facebook Social Media 260

Dave Fleet

APRIL 26, 2011

Daniel Stein recently wrote an attention-grabbing post over at Digiday entitled “ HypeBusters: PR Agencies Are Ruining Facebook.&# The right people to manage Facebook pages are, apparently ad agencies. The reality is that multiple partners are often involved in a successful Facebook effort. Guess which he works for.

Journal 366

Journal Social Media Advertising Engineering 366

Dave Fleet

APRIL 4, 2018

Twitter was new. Facebook was an emerging thing. I worked my way up in the government for nearly five years. I talked about social media earlier. When I got into that space, there were no college or university courses on it. Foursquare didn’t exist yet. Blogs were still emerging.

Team 34

Team Social Media Training Foursquare 34

Dave Fleet

MAY 25, 2010

TV, radio and print advertising lets you do that; Facebook, Twitter and blogs don’t. A much better approach would be to drive people to a long-term property which you can adapt and tailor for short-term purposes, for example a long-term Facebook page or a corporate blog. It takes time or money to attract an audience.

Campaign 417

Campaign Social Media Marketing Loyalty 417

Dave Fleet

SEPTEMBER 28, 2012

Thinking of Facebook and Twitter as the extent of social is narrow-minded – on-domain blogs and rich media content, for example, can both live on-domain and drive traffic to those domains (not saying that content marketing falls entirely within social, but there’s a significant overlap nowadays), and in doing so can affect search.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Dave Fleet

SEPTEMBER 9, 2010

Now, every brand will define “impact” differently based on corporate goals but I can guarantee you no company has a goal to get 1 million Facebook likes or 1,000 retweets. How do you think Google’s social media communications activities – its numerous blogs and its Twitter presence, for example – have fed into its success?

Google 361

Google Marketing Apple Analytics 361

Dave Fleet

MAY 16, 2011

When you’re using Facebook or Twitter, for example, are you often looking for a link to take me to the best place to purchase something? For example, today I asked Twitter whether I should buy a LiveScribe pen so I could capture my notes in Evernote : ?. Social media isn’t just bottom-of-the-funnel. Probably not.

Social Media 366

Social Media Analysis Tweetdeck Report 366

Dave Fleet

JANUARY 21, 2021

In 2015, fake Twitter accounts associated with Russia’s Internet Research Agency attempted to spread false rumours of Walmart selling turkeys with salmonella a week before Thanksgiving. It’s not enough to simply expect the tech companies – Facebook, Twitter, Google and others – to combat this situation in isolation.

Privacy 397

Privacy Eventful Compete Report 397