Buzz Marketing for Technology

DECEMBER 8, 2010

Facebook Advertising – will continue to improve and unfortunately get more expensive. So people are looking for an alternative and that’s Facebook Advertising. I even wrote a book this year on just this topic called Facebook Advertising for Dummies (Wiley). NFO is the new SEO – that’s News Feed Optimization on Facebook.

B2B 279

B2B Marketing Mobile CPM 279

Buzz Marketing for Technology

APRIL 27, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Share this on Facebook. Tweet This!

Social Media 227

Social Media Microblogging StumbleUpon Digg 227

Buzz Marketing for Technology

NOVEMBER 17, 2010

Xbox Support found that people they help on Twitter are far more satisfied than people they help via the call center, not to mention the cost of providing that service is significantly cheaper as well. Share this on Facebook. It’s a great double sided ROI story for Social Customer Support. Email this to a friend? Tweet This!

Brands 243

Brands Reputation ROI Case Study 243

Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Share this on Facebook. Tweet This!

B2B 206

B2B Social Media Radian6 Microblogging 206

Buzz Marketing for Technology

SEPTEMBER 29, 2010

They identified around 60 Million conversations (per year) across blogs, microblogs such as Twitter, discussion forums and social networks like Facebook and other enabling technologies such as YouTube, Vimeo and Flickr relating to Energy. Share this on Facebook. Email this to a friend? Subscribe to the comments for this post?

Social Media 230

Social Media SM2 Energy Microblogging 230

Buzz Marketing for Technology

AUGUST 18, 2010

Sure Facebook changes its platform every Tuesday but I mean something more like groundbreaking ideas using social. Share this on Facebook. Tags: Blogging Buzz Marketing Communities Facebook Innovation Social Media Social Networking Twitter. There doesn’t seem to be anything really new. Tweet This! Share this on Linkedin.

B2B 246

B2B Social Media Marketing StumbleUpon 246

Buzz Marketing for Technology

FEBRUARY 29, 2012

Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing. Facebook’s IPO and what it means for marketers. Jeff and Paul also address the Facebook IPO and the opportunities Facebook provides for marketers.

B2B 194

B2B Marketing Data Influencer 194

Buzz Marketing for Technology

NOVEMBER 24, 2010

If you have (lets take Microsoft for example) customers who are avid users of the brand and tend to be socially active blogging, tweeting, posting on Facebook, or posting on forums about their good and bad experiences with the Microsoft brand – then how as a brand marketer am I supposed to get my message through all that mess? Tweet This!

Brands 227

Brands Content Microsoft StumbleUpon 227

Buzz Marketing for Technology

MARCH 18, 2010

But some specialize in social media sources like Twitter, review sites, and even communities; others have the ability to cover offline media such as print, television, and radio. Share this on Facebook. Tags: Blogging Customer Support Facebook Interactive Marketing Social Media Social Networking Twitter. Tweet This!

B2B 225

B2B Platform Social Media Marketing 225

Buzz Marketing for Technology

AUGUST 3, 2011

So I have been thinking about a parallel article that would apply in the social media space as people try to effectively read what is being said on mediums like Twitter and Facebook about their brand. Nick likened the use of Google and other tools as training us how to “power browse” and not really read effectively.

Sentiment 198

Sentiment Brands Analysis Training 198

Buzz Marketing for Technology

MAY 29, 2013

Interactive Marketing Online Testing Strategy advertising and marketing B2B Brand Business business strategy Consumer content CRM Customer Data engagement Facebook gyro marketing Marketing Strategy Online Communities Technology Twitter' Behavioral Targeting Business Intelligence Conversion Optimization Customer Experience Enterprise 2.0

Data 278

Data Tips Aggregator B2B 278

Buzz Marketing for Technology

JANUARY 14, 2010

They spend lots of time building the perfect blog, the perfect Facebook page, the perfect Twitter page but then have no plan for a sustained content creation. The #1 question I get about Facebook Marketing (because of my book Facebook Marketing for Dummies) – is what do I do now after I set up my Facebook page for my business?

Brands 213

Brands Hubspot Social Capital StumbleUpon 213

Buzz Marketing for Technology

JUNE 15, 2010

Share this on Facebook. Facebook Location Based Services Podcasting Social Media Social Networking Twitter Wiki. Perhaps as more people get comfortable being extroverted and live completely transparently then we will see a shift in that law to a ratio that resembles more of the online population. Tweet This!

Lurker 207

Lurker Social Media Crowdsourcing Wiki 207

Buzz Marketing for Technology

JUNE 8, 2011

I discussed how you can do this for FREE with Facebook in a prior post called Generating a Buyer Persona with Facebook Advertising but unfortunately you do get what you pay for. Some advertising agencies charge you hundreds of thousands of dollars to create what they call the “ideal customer persona”.

Data 241

Data ROI RSS Eventful 241

Buzz Marketing for Technology

OCTOBER 20, 2009

Because of my new book, Facebook Marketing for Dummies (Wiley), which is launching next week - I have been getting a lot of emails and questions from my readers that are very focused on launching their Facebook and Twitter presence. Tags: Facebook social media Twitter Content Marketing.

Syndication 100

Syndication Content Strategy RSS 100

Buzz Marketing for Technology

OCTOBER 19, 2011

2) Leverage your brand advocates – If you already have fans and followers on Facebook and Twitter, why not energize their word of mouth about your solution? But there are great opportunities, such as the ways social media data is being used in the stage-gate funding process for solution development.

Social Media 230

Social Media Jive Marketing B2B 230

Buzz Marketing for Technology

JANUARY 7, 2010

For a good example check out these searches for the terms Facebook Marketing and Social Media. Share this on Facebook. Is Twitter a Critical Part of your Resume? Clearly there is a new practice emerging here, a practice I feel B2B marketers can benefit from if they focus on it. Share this on Linkedin. Share this on del.icio.us.

B2B 277

B2B LinkedIn Marketing StumbleUpon 277

Buzz Marketing for Technology

JULY 23, 2009

A web that brings your search results based on what your friends clicked on and a buying experience based on what others in your social network (like Facebook) have bought. This means all this work you are putting into your Facebook profile, LinkedIn account and Twitter followers will all pay off for you and your family.

Social Capital 130

Social Capital Social Graph LinkedIn Social Networking 130

Buzz Marketing for Technology

OCTOBER 25, 2013

Now consider the fact that the Pew Hispanic Center found that 68 percent of Latino Internet users say they regularly use Facebook, Twitter and other social media, compared to just 58 percent of all U.S. And the most successful case studies are precisely those that embrace this approach.”. Internet users.

Mobile 225

Mobile comScore Insurance Sites 225

Buzz Marketing for Technology

JANUARY 26, 2011

It’s the interconnected nature of today’s social networks like Facebook or microblogs like Twitter and the way they broadcast their messages to the world but also in the process creating permanent search friendly records that make them so powerful and also potentially dangerous.

Social Media 213

Social Media Microblogging B2B Journal 213

Buzz Marketing for Technology

FEBRUARY 18, 2010

With over 300 feeds coming into my Google Reader, Twitter alerts popping up all over the place and email coming in by the truck load its easy to feel overloaded fast. With over 300 feeds coming into my Google Reader, Twitter alerts popping up all over the place and email coming in by the truck load its easy to feel overloaded fast.

Social Media 117

Social Media Google Reader Delicious Tweetdeck 117

Buzz Marketing for Technology

JULY 27, 2011

, what they care about (the relationship between main characters Sookie and Eric), and the channels they use to follow the action and communicate their feelings (blogs, Twitter, Facebook, HBO.com and mom-focused websites).

Social Media 226

Social Media Sentiment Conversation Analysis 226

Buzz Marketing for Technology

JULY 20, 2009

A very different web that brings your search results based on what your friends clicked on and a buying experience based on what others in your social network (like Facebook) have bought. Facebook Connect has been generally available now for a while and quietly we are seeing sites begin to take advantage of it.

Social Capital 100

Social Capital Social Networking Microsoft Buy 100

Buzz Marketing for Technology

JULY 13, 2009

I was just searching on Amazon for my new book Facebook Marketing for Dummies (Wiley) which is due out in late August. Obviously it lists Facebook for Dummies and maybe not so obvious, Twitter Power. This grouping was a little bit different with: Twitter Power, Social Media Marketing an hour a day, and LinkedIn for Dummies.

eBook 100

eBook Sites LinkedIn Groups 100

Buzz Marketing for Technology

NOVEMBER 9, 2011

Find diehard fans on Twitter, Facebook and LinkedIn. When you give great customer support or have a great product – why not activate the social channels to accelerate their word of mouth. See below for what happens when you do. Enlist them for your brand. Get them to make recommendations. Build your brand with the power of their voice.

Social Media 198

Social Media Jive ROI Press Release 198

Buzz Marketing for Technology

JANUARY 28, 2010

Share this on Facebook. Tags: Blogging Buzz Marketing Communications Communities Inbound Marketing Interactive Marketing Media PR Social Media Twitter. I think growing and focusing on this group is the key to igniting more WOM in your business! Tweet This! Share this on Linkedin. Share this on del.icio.us. Share this on Reddit.

Influencer 194

Influencer B2B Marketing Wikipedia 194

Buzz Marketing for Technology

OCTOBER 5, 2011

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo!

Quantcast 188

Quantcast Data comScore Microblogging 188

Buzz Marketing for Technology

SEPTEMBER 22, 2010

I quickly asked my social network if it was worth it and I got a unanimous YES back from my Twitter and Facebook connections. Share this on Facebook. It connects to AT&T’s network via your existing broadband Internet service and is designed to support up to five simultaneous users in your home. Bravo AT&T!

iPhone 258

iPhone Reputation B2B Social Networking 258

Buzz Marketing for Technology

MARCH 9, 2010

Why not create a blog post, Twitter tweet and even a podcast or video on it to help promote it and activate the social spheres on your latest content at a fraction above your content marketing spend. Share this on Facebook. Take for example your classic white paper. Tweet This! Share this on Linkedin. Share this on del.icio.us.

B2B 198

B2B Social Media Marketing Survey 198

Buzz Marketing for Technology

OCTOBER 18, 2013

Despite how popular and “cool” it’s become for brands to have a social presence on sites like Facebook, Twitter, Instagram and Pinterest, many have done so without any real strategy or testing behind them. How often do you hear brands bragging about reaching 1 million fans or “likes” on their Facebook page?

Retail 217

Retail Loyalty Discount Mobile 217

Buzz Marketing for Technology

AUGUST 4, 2009

Almost a year ago, July 23rd 2008, Mark Zuckerberg launched Facebook Connect, which gives any website the power of a social network like Facebook right there on its own website. Tags: Social Networking Facebook Commerce. So what you say?

Apple 109

Apple Privacy Authentication Marketing 109

Buzz Marketing for Technology

MARCH 31, 2009

We just launched a new product that is a true leap frog from where most enterprises are today and will make it easier for enterprises to integrate social technologies like Facebook into their overall communications and contact centers while saving them real dollars in the near term. OK so imagine this.

SMS 100

SMS Social Networking iPhone Applications 100

Buzz Marketing for Technology

MARCH 2, 2010

Share this on Facebook. Tags: Blogging Branding Buzz Marketing Communities Content Marketing Conversational Marketing Inbound Marketing Interactive Marketing Social Media Twitter. So one of my team’s objectives this year is not only to create more social content but also to move the needle on engagement and sentiment. Tweet This!

B2B 206

B2B Engagement Marketing Sentiment 206

Buzz Marketing for Technology

APRIL 8, 2010

Some companies are telling me their volume of social media mentions are getting to high and they are considering automating a response to a Twitter DM. Share this on Facebook. 4) Respond like a person, not a company – try to resist the urge to automate the responses. I say – don’t do it! You can tell the difference instantly.

B2B 235

B2B StumbleUpon Digg Reputation 235

Buzz Marketing for Technology

JUNE 15, 2009

In a blog post last week, Dell revealed that it has generated more than $2 million in revenue from @DellOutlet, one of its many Twitter sites. Late last year, there were some headlines about Dell crossing the $1 million mark via Twitter and it’s only gotten bigger since then. How did they do it? With a coupon code!

ROI 109

ROI Social Media Syndication Embedding 109

Buzz Marketing for Technology

MAY 18, 2009

A more recent example is Naked Pizza, a New Orleans healthful-pizza shop that has been marketing itself via Twitter. And recently it has started to track Twitter-spurred sales at the register. In a test run April 23, an exclusive-to-Twitter promotion brought in 15% of the day’s business.

Social Media 100

Social Media Affiliate marketing URL B2B 100

Buzz Marketing for Technology

SEPTEMBER 2, 2009

Will your Contact Center be able to handle the flow of inquires coming in from not just the phone and email, but from Twitter, Facebook, Forums, Blogs, Comments, and other social networks yet to be invented? Will you have rolled out, recruited and trained everyone on how to use and engage with Social Media?

Social Media 100

Social Media Forums Training Education 100