Techipedia: Tamar Weinberg

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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

Over the past couple years, one of the most common questions from business owners has been, “Do I need to be on Facebook and/or Twitter?&# To Facebook or Not to Facebook? As of November 2010, there are more than 500 million active Facebook users, 50% of whom login every day. This is a guest post by Angela Denby.

Industry 231
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Think Like Zuck: 5 Secrets of Success of Facebook’s CEO Mark Zuckerberg

Techipedia: Tamar Weinberg

There can be few companies that have become part of so many people’s daily lives in such a short space of time as Facebook. Facebook’s mission is to make the world more open and connected.” - About Facebook statement accompanying company’s press release. This is a guest post by Ekaterina Walter.

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The Ultimate Guide to Search Retargeting, Part 2

Techipedia: Tamar Weinberg

In particular, we’re going to look at two key levels you need to master—traditional Search Retargeting and Search Retargeting on the Facebook Ad Exchange (FBX)—as well as the villains you need to avoid along the way. In addition, we allow marketers to target past site visitors with ads on Facebook in order to compel them to return.

comScore 163
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How Consistent Branding is Being Challenged in the Digital Age

Techipedia: Tamar Weinberg

With the huge number of communication channels available including emails, websites, and iPhone apps plus the ever-increasing number of social media channels such as Twitter, LinkedIn, Facebook Google + and YouTube, it is no wonder that maintaining consistent branding has become somewhat of a challenge to the digital age marketer.

Brands 185
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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

It gives you a good sense of how far your message traveled on Twitter — I get that this isn’t always the best metric, but if you have breaking news, it’s nice to be able to equate how far and fast news traveled on Twitter in a way that most executives recognize: number of tweets, top twitterers and impressions!

Tools 277
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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

The effective practice of social media marketing requires monitoring all channels, from online cruise message boards to social networking sites like Facebook or LinkedIn. Though, I travel a lot, cruising is not my usual style of vacation. Doubt the whiners will change their tune, though. My one and only cruise was free, I won it.

Brands 133
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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

After all, Facebook could eat the web. In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. Don’t use a Facebook Group. Your Facebook Page should be created under your primary Facebook login.

Facebook 279