Webbiquity SMM

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. How are goals and strategies for content marketing changing?

Research 257

Research Report Social Media CPM 257

Waxing UnLyrical

JANUARY 15, 2020

After all, there has been no dearth of “hooks” in the past couple of weeks to kick off the new year + decade with musings on innovation, strategy, new directions… the kind of thing one expects to be reading (and writing about) when a New Year rolls around. Sandcastle as strategy. Smart strategy needs to be flexible.

Strategy 253

Strategy Consultant Reputation Team 253

Ignite Social Media

JUNE 5, 2019

Our work with Discover Boating won Audience Honor for Large Media Buying Strategy at the Shorty Awards. You can read more about our social media case study below. Strategy & Implementation. Our strategy was to bring the experience of boating to our audience and to demystify boat ownership. Campaign Objective.

Case Study 107

Case Study Study Social Media UGC 107

Ignite Social Media

MARCH 28, 2019

Have you ever wondered how much of an incremental impact your Facebook ads have on your business? Facebook conversion lift studies now make it easier than ever. We’ve outlined a few of the basics so you can get started with their self-serve conversion lift studies, awareness lift, and more! Conversion Lift). Brand lift).

Study 95

Study Conversation Cost Campaign 95

Ignite Social Media

MAY 26, 2022

Adopting a future-proof social media strategy will help you stay ahead of the curve. But there are a few things you can do to make sure your strategy is ready for anything — even for the future of social media marketing. Now, what can you do to make sure your social media marketing strategy remains effective in the years to come?

Social Media 156

Social Media Strategy Marketing Influencer 156

SocMed Sean

FEBRUARY 10, 2022

The same study also found that 70% of Instagram hashtags are branded. Because of that, Instagram should continue to be a part of your marketing strategy in 2022. In 2020, Zuckerberg launched Reels on both Facebook and Instagram. Case studies show that 80% of Instagram users follow at least one business profile.

Instagram 162

Instagram Strategy Marketing Metrics 162

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. Also known as disappearing content, Instagram, Facebook and TikTok stories are all examples of ephemeral content. According to a study , around 43% of social media users watch Stories more than other types of video content on Instagram.

Strategy 114

Strategy Content How To Marketing 114

Sherrilynne Starkie

AUGUST 7, 2018

Organic engagement on Facebook pages has decreased by half over the past year, according to a study conducted by Buffer and BuzzSumo , the online content insights provider. The study looked at 43 million posts from the top 20,000 brands on Facebook to compare organic engagement levels year on year. Facebook has 1.47

Brands 150

Brands Facebook Study Mobile 150

Sherrilynne Starkie

NOVEMBER 9, 2013

And this is the strategy that beleaguered Toronto Mayor Rob Ford tried to exact earlier this week. This could be a winning strategy. Study shows PRs are not liars. Study shows PRs are not liars. PLEASE LIKE MY FACEBOOK PAGE. Photo credit: Wikipedia). Related posts: A history of social media screw ups.

Strategy 373

Strategy Wikipedia Reputation Consultant 373

Sprout Social

SEPTEMBER 14, 2023

In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. Investing in a customer marketing strategy doesn’t mean you’re taking away from building brand awareness. What is customer marketing?

Strategy 121

Strategy Brands Content UGC 121

SocMed Sean

FEBRUARY 15, 2022

In particular, TikTok’s popularity with a younger audience than Facebook or Twitter has quickly become fertile ground for marketing campaigns. A study performed by money.co.uk , found the most popular small businesses on TikTok are in the beauty, fashion, and luxury goods industries. Here’s why: Of TikTok’s 1.1

Trends 147

Trends Strategy Marketing Authentication 147

Ignite Social Media

APRIL 20, 2018

With Facebook consistently changing the News Feed algorithm to reduce organic reach , many page owners are, justifiably, concerned about the future of their page’s ability to generate impressions. One of the reasons I use Facebook is to keep up with bands that I like. The Challenge of an Organic-Only Strategy. In this blog post.

Case Study 110

Case Study Study Communities Organization 110

Waxing UnLyrical

JULY 20, 2015

Here are seven social PR case studies to give you some ideas. Dogs are a Content Marketer’s Best Friend – A Case Study on Engaging Content. Dogs are a Content Marketer’s Best Friend – A Case Study on Engaging Content. So our strategy here is to just build traffic and gain a following. The Blue Key Campaign (Prezi).

Case Study 100

Case Study Study Influencer Consultant 100

Mindjumpers

MAY 16, 2012

As brands invest increasing budgets on social media and Facebook in particular, the demand for a solid correlation between overall business goals and a Facebook strategy with KPIs corresponding to business goals increases as well. How to choose your brands Facebook KPIs – A practical approach. Sounds difficult?

NGO 272

NGO Strategy Facebook How To 272

Convince & Convert

JULY 24, 2019

For example, a study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. Posting the same social media content, in multiple channels, at the same time is no longer a winning strategy.

Social Media 153

Social Media Strategy Content Template 153

The Realtime Report

SEPTEMBER 3, 2020

Study Reveals More Than 18% Of Businesses Would Consider Sabotaging A Competitor’s Online Business. At the core of most businesses marketing strategies is an investment in SEO services to increase organic traffic sent to the brand’s website. Whether it be followers on Twitter, connections on LinkedIn, or friends on Facebook?

Study 184

Study Reputation Survey SEO 184

Waxing UnLyrical

JUNE 6, 2016

With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success. This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope .

Case Study 100

Case Study Study Banking Campaign 100

Social Media Strategies Summit

MAY 25, 2021

Facebook can be a helpful resource in that mission. Your ability to build an online community and share updates with your constituents on Facebook has never been stronger. Studies show that 67% of constituents want governments to make it easier to interact with digital services. Image Source: Facebook GPA.

Communities 233

Communities Engagement Facebook Authentication 233

Your Escape From 9 to 5

JULY 1, 2022

According to the 78 percent of salespeople who regularly outsell their competitors by effectively using a social media strategy, it sure is! In this post, learn how to develop a social media strategy that pays. Is it worth it – the learning curve? Social + Media = Sales. It is social. It is informational. It is informational.

Social Media 75

Social Media Strategy Marketing Loyalty 75

Sprout Social

APRIL 10, 2017

Let’s be honest here–Facebook isn’t slowing down. billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. Your Facebook marketing strategy has to be unique. There’s an ocean of potential customers you can reach on Facebook. Looking to get more out of your Facebook marketing?

Strategy 111

Strategy Facebook Marketing Metrics 111

The Realtime Report

JULY 15, 2022

Strategy for Ultimate Business Growth. It is now more evident than ever that having an effective social media strategy in place is vital for growing your business’ online presence. What is a Social Media Strategy and Why is it Important? Optimizing Your Strategy. How to Optimize Your Social Media.

Social Media 91

Social Media Strategy How To Comparison 91

Ignite Social Media

MARCH 16, 2021

Or rather, Snapchat, Instagram Stories, and Facebook Stories are the answers to this problem. Almost since the beginning of the social network’s life, Twitter competitor Facebook has allowed for what they call Groups. A Facebook Group is a community of users that all share a similar interest. Stay Informed.

Features 171

Features Twitter Strategy Newsletter 171

Sprout Social

JUNE 30, 2019

When it comes to social media marketing, Facebook is the big guy on campus. As of June 2019, Facebook has grown to have 2.38 Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses. Instagram vs. Facebook by statistics.

Instagram 100

Instagram Strategy Facebook Social Networking 100

Sprout Social

AUGUST 19, 2020

billion users every month, Messenger can be an invaluable Facebook feature for your business. According to a Facebook-commissioned study , 61% of U.S No wonder brands are already taking advantage of Facebook Messenger to connect with their customers frequently, exchanging 20 billion messages each month. With over 1.3

Facebook 142

Facebook How To Airlines Survey 142

The Marketing Blog

SEPTEMBER 15, 2010

Over the last few weeks/months our team had been working on a pilot study to understand the applications of Facebook pages by Indian businesses. We reviewed the Facebook fan pages of ’25′ select brands from ’7′ different industry verticals for over a one month period. wall posts by admin each day].

Study 167

Study Facebook Exercises Consultant 167

The Realtime Report

AUGUST 6, 2012

The data is based on an analysis of 10,000 social marketing campaigns that ran on Facebook over the past 9 months. Wildfire looked at the top performing 10%, belonging to just under 700 brands, to identify 6 key strategies that top-performing brands use to achieve higher levels of fan engagement.

Research 194

Research Engagement Strategy Facebook 194

Sprout Social

OCTOBER 25, 2022

Jokes aside, your brand awareness strategy will set the tone for a person’s entire experience with your brand. As your brand awareness strategy matures, you’ll soon find that the most effective awareness drivers don’t come from your official brand channels: they come from your fans. This video uses two different hashtag strategies.

Strategy 129

Strategy Brands Hubspot Survey 129

Webbiquity SMM

NOVEMBER 8, 2022

Case Studies : These are the B2B equivalent of product reviews. Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. ComScore’s case study shows how social proof affects conversions using their landing pages. Social proof: Boosts Conversions.

comScore 299

comScore Marketing Case Study Review 299

Ignite Social Media

APRIL 20, 2018

With Facebook consistently changing the News Feed algorithm to reduce organic reach , many page owners are, justifiably, concerned about the future of their page’s ability to generate impressions. One of the reasons I use Facebook is to keep up with bands that I like. The Challenge of an Organic-Only Strategy. In this blog post.

Case Study 79

Case Study Study Communities Organization 79

Social Media Strategies Summit

MARCH 6, 2024

The simplest way to measure the size of your audience is to use Facebook Ads Manager. Study the Competition As with so much in the marketing world, you can save a bunch of time on defining and locating your target audience by analyzing what your competitors are doing.

Social Media 215

Social Media How To Survey Analytics 215

Hootsuite

APRIL 3, 2023

You don’t need to wait for the Facebook algorithm to notice you: You already have everything you need to get more eyeballs on your content. Put on your best sweatpants and try out these 16 engagement posts on Facebook to become the hero of your own marketing story, er, strategy. What is a Facebook engagement post?

Engagement 110

Engagement UGC Facebook HootSuite 110

Sprout Social

MARCH 19, 2020

It provides a wealth of data and information to leverage in your pitches and client strategies. Lead by example and let your agency’s social strategy shine through. . Case studies are major marketing collateral and one of the best ways to establish proof that your agency can deliver quality work. Generate leads and new business.

Social Media 108

Social Media Strategy Case Study RFP 108

Bill Hartzer

OCTOBER 5, 2023

The study found that urban consumers do favor online influencers, with 28% relying on them. Saptarshi Banerjee, Senior Lifestyle Analyst at Mintel Reports India, emphasized the need for brands to consider consumers’ preferences when developing their social media marketing strategies.

Research 148

Research Influencer Social Media Sports 148

Sprout Social

AUGUST 1, 2019

From the business’ perspective, a review management strategy, or watching these reviews and knowing how to respond to them, is an important piece of your overall marketing strategy. In turn, they can inform your brand messaging and marketing strategies. They’re necessary to maintain a brand’s image, which directly affects sales.

Review 100

Review Strategy Hotels Survey 100

Akamai Marketing

JANUARY 1, 2015

Case Study #2: Community Driven Product Launch. A Facebook page was developed, it wasn’t actively utilized for the short campaign. Apps Case Study Event Marketing Influencers Marketing start-ups Twitter case study event marketing marketing measurement social media strategy' Background: . Media Coverage: .

Case Study 100

Case Study Study Storify Products 100

Hootsuite

APRIL 12, 2021

An employee engagement social media strategy doesn’t have to be complicated. Simply involve employees in your social strategy to keep them more engaged at work while extending your social reach. What is a social media employee engagement strategy? 6 quick tips for creating an employee engagement social media strategy.

Engagement 139

Engagement Social Media Strategy Tools 139

Buffer Social

NOVEMBER 7, 2017

At Buffer, we’re big fans of using data and research to guide our social media strategy. So when it came to finding the best Instagram strategy, I turned to social media studies. I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip.

Study 111

Study Instagram Hashtag Research 111