Social Media Strategery

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How a Social Media Evangelist Became a Social Media Realist

Social Media Strategery

You can buy thousands of Facebook likes. And there are all too many social media experts, ninjas, and gurus ready to help them get on Twitter, start a Facebook page, and check in on Foursquare. " What they need is strategy to help them solve whatever business problem they're looking to solve.

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Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

Starting a Facebook or Twitter account was free, and hiring a part-time intern to manage them didn’t cost much. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy. Are your social media, content generation, and content distribution strategies ready?

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U.S. Navy Virtual Scavenger Hunt Charts Fan Interest

Social Media Strategery

Is your Facebook Insights Dashboard filled with peaks and valleys? The Navy found this out last month when they launched the first Navy Virtual Scavenger Hunt to help increase engagement among their Facebook fans and teach them about Maritime strategy at the same time. Do the same people do all of the commenting and liking?

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Set Your New Social Media Manager Up For Success

Social Media Strategery

Not only that, once they get to their desk, they realize that Twitter and Facebook are blocked, their company-issued Blackberry is prohibited from downloading any apps, and even when they do complete all the request forms to gain access, they're told that any and all social media content needs to be approved by legal and compliance.

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Just Because You Run the Same Plays Doesn’t Mean You’ll Get the Same Results

Social Media Strategery

Over the course of eight years in the consulting industry, I’ve noticed an increasing number of colleagues, peers, and clients thinking that just because they read/downloaded/heard a white paper, strategy, or presentation, (a play, a swing, or a catch) they too can go out and be a communications or social media expert too.

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The Social Media Resolutions I Want You to Make

Social Media Strategery

Let me guess – in 2011, you resolve to “blog more often,&# “double the number of Twitter followers you have,&# “stop spending so much time on Facebook,&# and “engage more with your customers/readers?&# Two years ago, I even did one of these posts myself. So why do I have such an aversion to these posts now?

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Social Media Lessons from a Two-Year Old

Social Media Strategery

Tumblr, Pinterest, Twitter Facebook, Vine, Foursquare, Klout – you name it, they want it. As you develop social media strategies and tactics, take some advice from a two-year-old and ask “why?” The pendulum has swung the other way, especially in the marketing industry. Everyone wants to be everywhere.