Small Business Mavericks

SEPTEMBER 3, 2013

Facebook took a survey of its users and asked them how they judge quality. The questions seemed to center around whether or not Facebook users were turned on or off from content in their news feeds based on certain criteria. In essence, Facebook is encouraging businesses to improve the quality of their news feed content by.

Content 98

Content Facebook Meme How To 98

Small Business Mavericks

JUNE 14, 2011

The very best mobile marketing strategies are those that are integrated with your overall marketing program and can include: A website designed with mobile device access in mind. Adding mobile/digital coupon offers that allow you to reach your audience via text message, e-mail, Facebook and Twitter.

Mobile 107

Mobile Strategy Wireless Marketing 107

Small Business Mavericks

FEBRUARY 20, 2013

1, many companies realized that they could benefit from the business focus of LinkedIn more and the consumer focus of Facebook less. Also, it is more important to devise a social media strategy geared toward reaching your target audience than to strive for a vague and general social media presence. As an outgrowth of No.

LinkedIn 87

LinkedIn Facebook Loyalty Small Business 87

Small Business Mavericks

DECEMBER 23, 2014

Facebook had risen to #1 status online, LinkedIn and Twitter were going strong, and social media was an increasing part of daily life. Things got a bit crazy as Facebook Rankings continued to change their rules. Your 2015 Strategies. Uncategorized 2014 predictions 2015 strategies facebook rankings social metrics'

Metrics 107

Metrics Strategy Social Media LinkedIn 107

Small Business Mavericks

DECEMBER 3, 2014

“ Both Facebook and Amazon are coming at Google’s lock on advertising from new angles–that’s why this could be an honest to goodness fight for online advertising dollars and beyond.” Facebook Is Flexing Its Muscles. Facebook knows social, and it knows people. ” – Ellen Gipko, SEJ. Google replaced Yahoo!,

Advertising 107

Advertising Adwords Yahoo One Spot 107

Small Business Mavericks

MAY 21, 2012

When it comes to meaningful comments, and deep discussions, forget Facebook and Twitter. If you do go the Facebook and Twitter route, you need to maintain a lot of control over what you do and don’t become involved in. If anything, they can flood you with banal comments that take a lot of time yet deliver little in results.

Comments 161

Comments Social Media Foursquare LinkedIn 161

Small Business Mavericks

AUGUST 9, 2012

You’ve created your website, you’ve started a blog, and now you’re on Facebook. But there is more to online marketing than simply building a website and sharing your blog posts on Facebook. Put together a content strategy for your home base. Think beyond Facebook. Is that all there is?

SEO 98

SEO Mobile Analytics Strategy 98

Small Business Mavericks

AUGUST 21, 2015

If you expect to join Facebook today and get inundated with leads tomorrow without a strategy, then you will be disappointed. Strategy is everything. Post snippets of your e-book on your Facebook page and LinkedIn Pulse blog–just long enough to be blog posts–and drive people back to your landing page for the e-book.

Social Media 70

Social Media Newsletter LinkedIn System 70

Small Business Mavericks

AUGUST 21, 2015

If you expect to join Facebook today and get inundated with leads tomorrow without a strategy, then you will be disappointed. Strategy is everything. Post snippets of your e-book on your Facebook page and LinkedIn Pulse blog–just long enough to be blog posts–and drive people back to your landing page for the e-book.

Social Media 70

Social Media Newsletter LinkedIn System 70

Small Business Mavericks

SEPTEMBER 10, 2011

All Facebook has a blog post titled “5 Ways To Fail At Facebook.&# They can steer you toward strategies that work for each social network and keep you away from strategies that have been tried – and failed. Here they are in a recap: Fail to understand your audience. Fail to use your imagination.

Social Media 124

Social Media How To Campaign Social Networking 124

Small Business Mavericks

MAY 16, 2012

The famous flat pack furniture specialists have created a campaign that combines the power of e-mail marketing, the use of a specialty micro-site, Pinterest and Facebook. Readers are encouraged to “re-pin” products they like, and to share those products on Facebook. Here’s how it works.

Social Media 107

Social Media Marketing Newsletter Loyalty 107

Small Business Mavericks

SEPTEMBER 4, 2012

According to one survey , Facebook is the riskiest social media site for businesses online. Company and third-party blogs are considered less risky than Twitter or Facebook, which indicates that businesses are warming up to blogging. It’s not really surprising. But the rest of the results of the survey are quite interesting.

Sites 105

Sites Social Media Foursquare Survey 105

Small Business Mavericks

SEPTEMBER 30, 2015

It’s not that there are right and wrong ways of marketing through social media sites like Facebook and Twitter, but you can be more effective with a few simple tweaks to your strategy. Here are seven ways to make your social media strategy more effective for your business. Make yourself an authority.

Social Media 70

Social Media HootSuite Energy Feed 70

Small Business Mavericks

SEPTEMBER 30, 2015

It’s not that there are right and wrong ways of marketing through social media sites like Facebook and Twitter, but you can be more effective with a few simple tweaks to your strategy. Here are seven ways to make your social media strategy more effective for your business. Make yourself an authority.

Social Media 70

Social Media HootSuite Energy Feed 70

Small Business Mavericks

JUNE 5, 2012

You can be at Facebook, Twitter, LinkedIn. What matters is that you use social media as a strategy. If you do it right, you can win new customers and make old clients happy with just a little effort. Don’t be pushy! Forget the venue for the time being. It really doesn’t matter. Set some goals and measure them.

Social Media 170

Social Media Reputation Engineering LinkedIn 170

Small Business Mavericks

JANUARY 28, 2015

on Facebook, you have up to twelve hours to get that response in. Social media lead generation is a very effective marketing strategy, but the effectiveness only lasts as long as the responsiveness does. But those who are friends on Facebook or blogs don’t expect responses within minutes.

Social Media 70

Social Media Social Media Management Study Conference 70

Small Business Mavericks

NOVEMBER 3, 2014

Remarketing is a powerful tool –make sure that you’re getting the most out of it by exploring the new platforms, targeting methods and strategies you can use to optimize it. Diversify your remarketing platforms — YouTube, Facebook, Twitter, even Bing are all getting in the act. –Eric Couch. What do you think?

Tips 111

Tips Small Business Campaign Engineering 111

Small Business Mavericks

AUGUST 13, 2011

While everyone’s talking about Google Plus being some type of game-changer well before it’s even had wide release, many are already asking if it’s going to be the Facebook killer. After all, when Facebook came out, Myspace was the preferred social media forum and, in the space of a few years, it took over.

Google 107

Google MySpace Privacy Forums 107

Small Business Mavericks

JANUARY 6, 2016

These four channels are broad categories that include specific tactics that should be the primary drivers of your inbound marketing strategy. If you are a business-to-consumer type of business, Facebook may be more effective for you. Twitter can be effective for both B2C and B2B businesses, but you have to have a strategy.

Marketing 70

Marketing Engineering Advertising B2B 70

Small Business Mavericks

JANUARY 12, 2015

Recently, Kristi Hines’ 10 LinkedIn Tips and Strategies You Need To Know has some great ones. Seeing where you rank can help focus strategies. Target Facebook and Twitter ads to LinkedIn connections. Changing the frequency of a group digest can make life less hectic. is a good idea.

LinkedIn 70

LinkedIn Journal Engineering Research 70

Small Business Mavericks

DECEMBER 23, 2015

There are other online marketing strategies that can make you an authority and increase your influence among your audience. There are also some offline strategies you can use to increase your influence quotient. Everyone wants to join Facebook and LinkedIn to become a business professional with social influence.

Influencer 70

Influencer SEO Forums ROI 70

Small Business Mavericks

AUGUST 16, 2012

In fact, for the best results you should incorporate both onsite and offsite marketing strategies. That includes Facebook, LinkedIn, Twitter, Google+, Pinterest, YouTube, and several others. Content marketing can take place on your website or offsite. But where do you find your offsite content marketing sources? Places like Yahoo!

Content 98

Content Directory Marketing Yahoo 98

Small Business Mavericks

JANUARY 12, 2012

While we can sing the praises of Facebook, Twitter and the many other opportunities there are for marketing a business both online and offline, a business’ success still comes back to the basics. Developing an online presence is no different, you have to develop an online strategy that can help steer your business to success.

Research 93

Research Price Strategy Sites 93

Small Business Mavericks

JULY 8, 2015

If you don’t have multiple market segments with different marketing strategies, then you may need only one sales funnel. If they’re online, are they on Facebook or Google+? Work your way through the process from end to the beginning (at Facebook) and write it down. How to Create a Sales Funnel. If so, which ones?

Small Business 70

Small Business Forums Process Buy 70

Small Business Mavericks

MARCH 7, 2011

This time, the comparison is between Facebook and Twitter and the reasons fans and followers cite un-Liking and un-following you. Here are the four conclusions he draws: Twitter and Facebook users are different (but we already knew that, didn’t we?) Understand that your Facebook and Twitter followers are different audiences.

Case Study 98

Case Study Press Release Comparison Small Business 98

Small Business Mavericks

MAY 8, 2014

This means any trend you want to follow on Pinterest, Facebook, Instagram, or Twitter can be monitored on all sites at once. It could help specialty retailers predict fads (always a challenge) and give you a good idea on which branding strategies are working and what isn’t.

Hashtag 102

Hashtag Metadata Retail Engineering 102

Small Business Mavericks

MAY 11, 2015

HealthLeaders Media’s Marianne Aiello recently took a look at how the Mayo Clinic’s Digital Marketing Strategy Drives Engagement. The video of the anthem, Stronger Than That, has been viewed over 14,500 times on YouTube and 43,000 tmes on Facebook, and it ran on the big screen in NYC’s Times Square in March.

Health Care 70

Health Care Marketing Engineering Reputation 70

Small Business Mavericks

AUGUST 15, 2012

E-mail marketing is still one of the most effective marketing strategies online. Build a Facebook page and a Google+ brand page for your newsletter and include opt-in forms on those pages. It is even more effective if you marry your e-mail marketing with your social media marketing and drive new traffic to your newsletter landing page.

Social Media 105

Social Media Newsletter Social Networking Issues 105

Small Business Mavericks

NOVEMBER 5, 2012

Integrate it with your other social media – Integrate Instagram into your current online marketing strategy by sharing those photos on Facebook, Twitter, Google+, and Pinterest. Take interesting photos of your business, employees, and customers, and tell the story behind them. People love stories.

Instagram 105

Instagram Small Business Flickr Report 105

Small Business Mavericks

JUNE 24, 2014

Smart Facebook Advertising. It just makes sense to spend a small amount of time learning from the experts so you can choose your strategies wisely. Learn How To Do These Simple Things. Mr. Barby explains each one of these in greater detail, with links to the tools he mentions: Long Tail Keyword Research. Social Media Scheduling.

How To 87

How To System Reddit Journal 87

Small Business Mavericks

JANUARY 10, 2012

I see ‘gurus’ insisting that every online business should be active on Facebook, Twitter, YouTube, and, in some instances, specialist social media sites such as LinkedIn. For example, if you can garner a decent following on Facebook or Twitter, and that following converts to sales, then your efforts are being rewarded.

Social Media 105

Social Media Marketing Small Business Discount 105

Small Business Mavericks

JULY 3, 2012

That conversation starts off site at places like LinkedIn, Facebook, and Twitter. Create a strategy and stick with it. And that’s not counting the benefits you get from internal link building, photo and image optimization, video embeds, etc. Social media – Your blog is a conversation. Your brand is your message.

Reputation 96

Reputation Compete Engineering Conversation 96

Small Business Mavericks

SEPTEMBER 21, 2015

While 73% of B2B marketers use video in their content marketing strategy, they aren’t using video exclusively. Native ads are those ads that pop up in your Twitter and Facebook feeds (and other places) that look a lot like your normal feed posts. Search engine marketing has the largest share.

Video 70

Video Marketing Case Study Mobile 70

Small Business Mavericks

FEBRUARY 2, 2012

Like every marketing strategy , coupons have good points and bad points. Through Twitter (and Facebook) you can announce short deals; for example, you can offer a decent discount for all lunchtime (11:30 am – 1:30 pm) transactions. Are online coupons good for small businesses?

Small Business 101

Small Business Cost Discount Retail 101

Small Business Mavericks

JUNE 5, 2015

If they’re not seeing a return on investment, then why are they still pursuing that strategy? How do you reconcile the 61% figure that says there is no ROI with the 53% figure that says the most ROI comes from Facebook? More importantly, why are the 34.1% increasing the time they spend on social media?

ROI 70

ROI Social Media Survey Small Business 70

Small Business Mavericks

APRIL 3, 2015

I thought of this when reading How a Simple Online Marketing Strategy Resurrected Molem Kgomo’s African Doll Business on Destiny. The first thing Motsabi did was give Ntomb’entle Dolls a digital footprint by building social media presence on sites like Facebook. How would they find it? A Case Study in Word of Mouth.

Case Study 70

Case Study Retail Study News 70

Small Business Mavericks

MARCH 24, 2011

That doesn’t mean that the number of users on sites like Facebook, Twitter, and LinkedIn will start to decline. It really isn’t new in terms of strategy. Social Times is predicting that social media marketing is going to get harder , not easier. But at some point, that rapid growth is going to slow down.

Social Media 98

Social Media Case Study Press Release Small Business 98