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Can We Talk? Why Your Company’s Social Media Needs to Sound Human

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When it comes to your social media strategy, don’t allow your company to behave like a little clique of close friends who go to a party together, only to stand and chat in an impenetrable circle. Now, take a look at this electrical service company’s Facebook post. The average person flocks to Facebook, Twitter, Instagram, etc.

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Who’s Afraid of the Big Bad Yelp?

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Google’s adwords for mobile are better at attracting immediate conversions, Google display network is better for remarketing, Stumbleupon’s paid discovery is better for getting cool content out there, and Facebook ads are better for creating customer relationships.

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What We Can Learn from Walmart’s Bazillion Dollar Facebook Campaign

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Every once in a while, someone tells you that your business needs to be on Facebook. Like Walmart on Facebook? Not too long ago, Mashable did an awesome post on how much Facebook fans are worth to some of the biggest companies in the U.S. How Much Are All of Walmart’s Facebook Fans Worth? Or Twitter. They like you more.

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Our Pleasanton Young Professionals Presentation: A Wrap Up & Reference

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Other Signals - Google uses citations (references to your company on the internet, with or without links), social signals (such as how many people are following you on Facebook), and other signals (such as your Yelp reviews) to determine how your website should rank. Top SEO activities to do right now. Set up your Google Local.

SEO 100
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What Your Webmaster Can’t Do For You

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Unfortunately, it’s all of these little details that add up into a real online presence and marketing strategy, and every detail that’s missing could hurt you in the long run. What Can I Do About it? The first and easiest thing you can do is to send your webmaster a copy of every marketing material you have.

SEO 100
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SEO in 2014: Where It’s All Headed

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Nowadays all the cool kids in SEO are talking about random affinities , targeting topics instead of keywords , and content strategies that go way beyond the keyword. Funnily enough, my biggest post of the year was an in-depth article on how Walmart leverages “no brainer” Facebook content for massive social networking. SEO” Got Fuzzy.

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