Direct Marketing Observations

APRIL 13, 2011

Is it a Facebook and Twitter presence? An internal social media strategy ? A go to market strategy? The answer to the title of this post is now, but how are they supposed to do that? What does social credibility look like on the brand side? Hiring a social media director?

Brands 148

Brands Social Media Strategy Twitter 148

Direct Marketing Observations

MAY 13, 2022

It’s not just Twitter and Facebook anymore either. Strategy and tactics will take a back seat to community and conversation in 2022. This isn’t as much a prediction as it is an acknowledgment that people search whether it’s via Google or via Facebook. Social and search continue to be drivers of conversation and commerce in 2022.

B2B 112

B2B Social Media Conversation Platform 112

Direct Marketing Observations

NOVEMBER 20, 2013

Case in point, this morning I came across an interview with Erich Joachimsthaler, a former Harvard professor, author of over 40 articles & two books on brand strategy and the CEO of Vivaldi Partners Group. It has about 650,000 likes on Facebook, compare this to more than 17 million for Nutella and 34 million for Oreo for example.

Loyalty 226

Loyalty B2B Metrics Curation 226

Direct Marketing Observations

MAY 26, 2010

I’ve been writing and talking a lot about Facebook and children and parents lately, and the site Togetherville is at least a step in some direction. I don’t know if it’s the answer but at least someone is doing something. - Social Media Marketing GPS: A New Media Roadmap For Creating A Social Media Strategy.

Sites 148

Sites Social Media GPS Construction 148

Direct Marketing Observations

JUNE 23, 2010

By correctly I mean he has a Facebook fan page and a Twitter account which he updates semi-regularly. His customers are not on Twitter and Facebook. If we add a dose of unrealistic expectations coupled with zero strategy, then he is ripe to walk away and say that social media did not work for his business. Or are they?

Case Study 156

Case Study Social Media Study Sentiment 156

Direct Marketing Observations

NOVEMBER 2, 2011

If you’re going to create a social media presence, or your going to have a social media strategy , it’s to achieve something right? Meaning I can set up a Twitter profile, A Facebook page, a YouTube video and a blog in less than a half hour. You don’t send emails to say Hi. Or are they?

Press Release 152

Press Release Social Media YouTube Video 152

Direct Marketing Observations

SEPTEMBER 29, 2015

Could you build a sound business strategy for a client around social media? Gone are the days where all clients or brands should or would accept someone who knows how to tweet, post to Facebook and take Instagram pics. But can you go deep on strategy? Let’s hope so! That’s a given. Do you know how to measure?

Social Media 100

Social Media Collaboration Team Resources 100

Direct Marketing Observations

SEPTEMBER 30, 2011

In digital marketing, social media marketing and any type of integrated marketing communications plan, we can create a strategy, design the tactics to use for that strategy and then we can implement. I’m not going to tell you what it is yet. Then we wait. We measure. We tweak and we rework, redesign and we retrench if necessary.

Marketing 152

Marketing Curation SEO Strategy 152

Direct Marketing Observations

JULY 12, 2010

If they can’t get Twitter right, does this mean that their Facebook strategy and or their blog, or Linkedin strategy will be any different? Social Media is equal parts strategy, tactics and tools as it is about labor. Shortcuts don’t cut it and they can be, readily apparent.

Consultant 159

Consultant Company Social Media Remix 159

Direct Marketing Observations

AUGUST 24, 2011

There was also a time where I used to do nothing but manage PPC campaigns until it just became part of each clients overall web marketing strategy. I used to be an SEO specialist until what I did just became a small part of the daily mix of things that I did for our clients. We all did something before social media.

Social Media 199

Social Media Skills SEO Aggregator 199

Direct Marketing Observations

APRIL 11, 2011

Is that creating a Facebook page just to satisfy the critics and the bashers? Does either strategy ( I use the term lightly) work? . . . . . . . . . . What does that mean exactly, to play it safe? Or is it a blog that has 3-4 posts over the span of 6 months? Not really. Does it buy you time compared to your comptetitors?

Company 178

Company Social Media Compete Sports 178

Direct Marketing Observations

MAY 3, 2010

So often we get caught up in frameworks and checklists and strategies and everyone is running around looking busy. So many strategies stop at the tools so you end up with a blog or a Facebook page and the strategist goes home. Posted: May 3rd, 2010 By: Jason Breed. The title of this post pretty much sums it up.

Lurker 138

Lurker Social Media Hashtag Curation 138

Direct Marketing Observations

MAY 10, 2011

In general, dissatisfaction voiced in front of the firewall results in a quick exit strategy-which is where most of today’s “social employees&# reside. Does Betty complain openly on Facebook? Depends on whether they choose to voice that attitude in front of or behind the firewall.

Badge 171

Badge Social Networking Foursquare Organization 171

Direct Marketing Observations

FEBRUARY 9, 2010

Last year, people spent six billion minutes on Facebook , downloaded one billion YouTube videos and logged over 1.4 Since commoditized content is counter-intuitive to your brand strategies, aggregating stuff (content) just so you have more stuff does not fit with most corporate objectives. No one had heard of blogs.

Industry 143

Industry Aggregator Crowdsourcing Wikipedia 143

Direct Marketing Observations

JANUARY 17, 2012

But what about your Facebook page, Twitter account and your blog? The less time you have, the more likely you are to mail in your participation in networks that matter less. Your day is already full and now companies want you to participate in and contribute to these new growing internal networks.

Social Networking 170

Social Networking Exercises Influencer Issues 170

Direct Marketing Observations

NOVEMBER 2, 2012

Does Facebook, Twitter, Linkedin, Youtube, Tumblr, WordPress, Posterous, Typepad, Flickr and Evernote amongst others, charge to use their platforms at an entry level? It’s actually been gasoline on an open flame.

Posterous 162

Posterous Tumblr Flickr WordPress 162

Direct Marketing Observations

JANUARY 31, 2024

Why not Facebook, Instagram, or Twitter/X? Let’s commit to a strategy and consistently measure it. You found your audience and now you have to give them what they want. What is good content ? In our example above we mentioned chief scientists who hung out on LinkedIn. But at the end of the day, let’s decide.

Industry 146

Industry Social Media Biotechnology Marketing 146

Direct Marketing Observations

AUGUST 9, 2019

Let’s talk about the monolith in the room, Facebook, which has the largest audience of any social network at more than 2.07 Did you know that around 100 million hours of video are watched every day on Facebook? Or that more than 250 billion photos have been uploaded to Facebook? billion monthly active users.

Content 122

Content UGC Metrics Compete 122

Direct Marketing Observations

DECEMBER 3, 2010

This post from Don Bulmer titled 13 Rules of Leadership for Communication, Influence and Social Media Strategy , did just that-it resonated. is my Social Media Strategy is hilarious if not for the fact it’s very very accurate. 10) What The F*!# The Old Spice Voicemail Generator.

Sites 235

Sites Social Media Tools Storify 235

Direct Marketing Observations

JANUARY 18, 2010

On January 8th Mark Zuckerberg the founder and CEO of Facebook made the following comment: If he were to create Facebook again today, user information would by default be public, not private… Here is the full blown article as found on ReadWriteWeb: Facebook’s Zuckerberg Says The Age of Privacy is Over.

Privacy 162

Privacy Social Networking Cost Facebook 162