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Adidas Social Media Strategy: Sporting Online Traction Globally

Keyhole.co

This iconic footwear and sports apparel brand is well-known, no matter which part of the world you’re from. Dassler brothers — Adolf and Rudolf — started a sports footwear business from their mother’s laundry. The rest is sporting history. million Facebook: 40.95 million Twitter: 4.38 million LinkedIn: 3.46

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How to use social media in sports to keep fans engaged

Sprout Social

The integral role of social media in sports is hard to ignore. Meanwhile, real-time sporting events and competitions are prime for social media engagement. From team news and trash talk and beyond, sports-related topics are almost always trending on Twitter. The current state of social media in sports.

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Most-Tweeted Sports Event In History: Germany vs. Brazil

The Realtime Report

During Tuesday’s semi-final match, where Germany dominated host nation Brazil with a 7-1 victory, tweets reached a peak volume of 530,166 tweets per minute – making it the most talked about sporting event in Twitter history. The match itself generated 35.6 millions tweets total.

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Hey Sports Teams Quit Telling Me to LIKE your Facebook Posts

Adam Sherk

Lately I’ve been noticing a lot of Facebook posts in my news feed with a specific request to “LIKE” the post. Sports teams are among the biggest offenders: Now don’t get me wrong. But popular sports teams tend to have such a large following that I suspect these posts would do very well regardless.

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Social media and the rise of fantasy sports

Sprout Social

You don’t have to be a sports fanatic to know how much sports fans love to share updates about their teams on social media. Fantasy sports have played a huge role in shaping fans’ communities and conversations on social platforms. What are fantasy sports? And what did social media and fantasy sports?

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4 Top Sports Brands on Social—And What We Can Learn From Them

Likeable

Football season just ended, college basketball is about to get exciting, and baseball teams are reporting to spring training later this month, so we figured there was no better time to take a look at how sports teams and athletic brands are using social media. Philadelphia Flyers. million impressions on social media.

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How Selling is a Team Sport and Why Marketing is the MVP

Oktopost

Selling is a team sport and holding MVP status of that team is marketing. Or Follow Oktopost on LinkedIn , Twitter or Facebook to get new episodes directly to your social media feeds! Key Takeaways From Derek Shebby: Selling is a team sport where sales and marketing must work together. Sales is no longer king.

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