Small Business Mavericks

OCTOBER 4, 2013

Facebook is not just a social networking site for individuals. If you are operating your business through a personal profile, however, I’d like to encourage you to convert that into a Facebook page. Facebook pages are powerful marketing tools because they are public and easily sharable.

Facebook 98

Facebook Analytics Social Networking Publishing 98

Small Business Mavericks

AUGUST 3, 2012

Facebook has launched another service that allows Facebook users to share their stories with the world in a more meaningful way. It’s called Facebook Stories. The big green submit button in the middle is an invitation for people to submit their stories about how they are using Facebook. I don’t see why not.

Facebook 93

Facebook Social Networking Communities Features 93

Small Business Mavericks

SEPTEMBER 25, 2012

Facebook claims to be getting a billion searches per day without even trying. Facebook announced on Friday that you can now track your searches and delete them if you want. Privacy concerns aside, would a Facebook search engine change the landscape of search ? What would that do to Facebook’s relationship with Bing?

Strategy 101

Strategy Content Facebook Engineering 101

Small Business Mavericks

SEPTEMBER 28, 2011

Facebook wants to woo small business owners into becoming advertisers. So why is Facebook giving away all that money in free advertising? Small business owners don’t think they need Facebook. Facebook wants to encourage small business owners to advertising using Facebook Marketing Solutions.

Adwords 87

Adwords Facebook Small Business Advertising 87

Small Business Mavericks

MARCH 26, 2011

The social network is now the most trafficked website online. But there is another reason to fear Facebook too. But then Facebook became the popular social network and introduced its own PPC advertising model. The latest test run by Facebook is for real-time advertising. As well it should.

Small Business 79

Small Business Advertising Facebook Case Study 79

Small Business Mavericks

JULY 17, 2012

If you think people are happy using Facebook, then you just aren’t in touch with reality. According to a recent survey , Facebook has more users than any other social network but those users don’t necessarily like Facebook. Facebook scored a 61. Are you happy with your social network?

Social Media 101

Social Media Wikipedia Survey Yahoo 101

Small Business Mavericks

NOVEMBER 1, 2013

Do you know who spends more time on social networks than everyone else? Moms with young children are two times more likely to use social networks three times a day or more. You can reach your audience through social networks. Given that information, does that change how you view social networking?

Marketing 107

Marketing Social Networking How To Mobile 107

Small Business Mavericks

DECEMBER 3, 2011

It looks as if Facebook has gotten its hands slapped. The Federal Trade Commission announced on Tuesday that a settlement has been reached in regards to Facebook’s privacy practices. Facebook will now have to conduct privacy audits every two years for the next 20 years. This infuriated many users and complaints were filed.

Privacy 93

Privacy Facebook Reputation Social Networking 93

Small Business Mavericks

JUNE 19, 2015

Many small business owners, when they first discover the usefulness of social media, forgot what they’re really there for and spend hours just playing around. If you keep your focus on that, you’ll do a lot to stave off the temptation to turn social media into a craze for useless trivia. This is very important.

Social Media 70

Social Media Social Networking Small Business LinkedIn 70

Small Business Mavericks

JUNE 19, 2015

Many small business owners, when they first discover the usefulness of social media, forgot what they’re really there for and spend hours just playing around. If you keep your focus on that, you’ll do a lot to stave off the temptation to turn social media into a craze for useless trivia. This is very important.

Social Media 70

Social Media Social Networking Small Business LinkedIn 70

Small Business Mavericks

FEBRUARY 28, 2013

In fact, these 3 very powerful online-offline networking combinations make it easy to begin relationships through social networking online and make them stronger by taking them deeper offline. Facebook-Foursquare – Everyone’s on Facebook, right? That’s quite possible.

Foursquare 87

Foursquare Social Networking Google Hosting 87

Small Business Mavericks

OCTOBER 22, 2011

In case you haven’t noticed, I’ve written a few times about Google+, but what I haven’t done is told you why your local business should be using Google+ for social networking, marketing, and branding. With Google+’s Circle sharing feature, you can add hundreds of new people to your network with one click.

Picasa 175

Picasa Google Privacy Social Networking 175

Small Business Mavericks

DECEMBER 14, 2011

There is a new contender on the block as far as Facebook is concerned. Google+ brand pages look a lot like Facebook’s fan pages for businesses or brands. Since Google+ is still less than a year old, they don’t have the following yet that Facebook has but it’s only be a matter of time. More so than Facebook.

Google 87

Google Facebook News YouTube 87

Small Business Mavericks

MAY 28, 2013

Frank Reed highlights the value that small business owners place on various social networks, including Google+, Facebook, and LinkedIn. Interestingly, more small business owners see value in Facebook, Twitter, LinkedIn, blogging, and YouTube than in Google+. Folks, Google+ is more than a social network.

Google 101

Google Engineering Small Business Forums 101

Small Business Mavericks

SEPTEMBER 28, 2012

Google and Facebook out-refer Pinterest as do direct referrals. 1 reason to consider using Pinterest for your social networking is that your audience is there – or at least a significant amount of your target audience. Social networking is, uhm, networking. The net effect is that Pinterest is the No.

Yahoo 110

Yahoo Social Networking Organization Google 110

Small Business Mavericks

OCTOBER 18, 2012

Users can move elements around on the page, a feature that I wish other social networks (like Facebook, for instance) had because what’s important to you may not be important to me. This is the kind of the improvement that could move LinkedIn up in the social networking category.

LinkedIn 101

LinkedIn Social Networking Small Business YouTube 101

Small Business Mavericks

JUNE 17, 2012

Google+ made history last year when it became the fastest growing social media website to date – in one month. But it has a special significance beyond being a mere social networking website. Build your business a brand page and post to that page often just the same way you post to your Facebook page for your business.

SEO 164

SEO Google Tools Reputation 164

Small Business Mavericks

MARCH 18, 2014

Some of your target audience may be active on Pinterest but none of the other networks. Others may stick to Facebook. If you use one hashtag that is common among all of your social networks, you are more likely to find your audience and more likely to allow your audience to find you when they conduct a hashtag search.

Hashtag 101

Hashtag Widget How To Social Networking 101

Small Business Mavericks

OCTOBER 15, 2013

You could call that social authority, but I wouldn’t claim that you can put a number on it. In a nutshell, social authority is your measure of influence in social media and beyond. It’s how people view you on Facebook, Twitter, and LinkedIn. And I don’t just mean your friends and followers.

Klout 101

Klout Social Networking Influencer Social Media 101

Small Business Mavericks

NOVEMBER 15, 2012

Online reputation management is as much social as it is anything. That is, you can manage your online reputation using social media websites like Facebook and Twitter. Rich Gorman at Marketing Pilgrim offers three suggestions to help small business owners more effectively use social media for reputation management.

Reputation 101

Reputation Social Networking Engineering SEO 101

Small Business Mavericks

DECEMBER 4, 2012

One way Facebook has managed to take on Google in a powerful way is to create strategic partnerships that are mutually beneficial and that take Google head on in a market where Google clearly has a dominance or is trying to establish one. An example is the relationship the social network has with Google competitor Bing in the search market.

Social Media 98

Social Media Marketing Compete Social Networking 98

Small Business Mavericks

NOVEMBER 20, 2012

Being one of the fastest growing social networks for the past year, a lot of people flocked to Pinterest to set up an account. If you don’t have a business presence at Pinterest currently and you are ready to add a visual branding element to your social networking, you can set up a business brand page.

Brands 115

Brands Sample Samples Social Networking 115

Small Business Mavericks

DECEMBER 11, 2012

You want to join everyone you know on Facebook, then on YouTube and Twitter. The next thing you know you’re spending half your day on social networking websites. Just about every social networking site you’d think about joining has its benefits. But you know you should have a social media presence.

Activities 98

Activities Tumblr Social Networking Small Business 98

Small Business Mavericks

JULY 8, 2011

Your Facebook wall. Niche social networking sites – Have you found one that serves your niche? Google Alerts. Your RSS aggregator – Do you subscribe to the most popular blogs in your niche? You should. Blog Catalog. Google Wonder Wheel. Google Trends. Twitter Trends. What are they talking about? LinkedIn Answers.

Yahoo 177

Yahoo Directory Aggregator Forums 177

Small Business Mavericks

AUGUST 11, 2011

In all, Klout is now measuring your influence across ten different social networks. It’s been measuring the activity on Twitter, Facebook, and LinkedIn for some time now. It will soon add Google+, Facebook pages, Yelp, Posterous, WordPress.com, and Quora as networks that it tracks for its users.

Klout 173

Klout Picasa Influencer Social Media 173

Small Business Mavericks

JANUARY 8, 2013

To add links to your website, start by sharing your first web pages to all the popular social networks. Share to LinkedIn, Google+, Facebook, and Twitter. If you have shared your web pages on the popular social networks, then your site should get crawled and indexed within a week. After that, start blogging.

Sites 98

Sites Google Engineering How To 98

Small Business Mavericks

AUGUST 28, 2012

Share your own posts on social media – After you write a blog post, push it out to your social media followers on all of your social networks. Try to create discussion on the social networks about the blog post. Write guest blog posts on other blogs within your niche and share them on social media.

Social Media 93

Social Media Social Networking SEO Engineering 93

Small Business Mavericks

NOVEMBER 2, 2012

Facebook marketing. Online social networking. There are a lot of ways to market your business to the growing mobile market. Organic SEO. Pay-per-click advertising. Video marketing. Question & answer websites. These are just a handful of the ways that online marketers can reach the growing smartphone market.

Marketing 168

Marketing Foursquare Mobile SEO 168

Small Business Mavericks

AUGUST 15, 2012

Promote that offer on all your social networks with a link. Invite your newsletter readers to share your newsletter content on their social networks by providing social media share buttons in your newsletter.

Social Media 105

Social Media Newsletter Social Networking Issues 105

Small Business Mavericks

OCTOBER 28, 2013

Since then, other social networks have got into the action, including Facebook. In fact, according to Business Insider, native ads generate 49% more click-throughs and result in 54% lower cost-per-click than traditional social ads. I expect other social networks to get involved too.

Advertising 98

Advertising Trends Social Networking Cost 98

Small Business Mavericks

JUNE 17, 2013

Are you taking Facebook and LinkedIn for granted? If so, it’s time to get your head out of the cloud and start thinking about how you are going to preserve years of social data that you’ve been sharing on your favorite social networks. Think about Facebook or LinkedIn ten years from now.

Data 101

Data MySpace LinkedIn Groups 101

Small Business Mavericks

JUNE 28, 2012

They’ve add an Events tab to the social network Google+. Again, that doesn’t sound like much, but this is a popular feature on Facebook and the fact that Google+ is adding the feature means that they are serious about competing in the social arena. That’s right, keep saying it. Google’s New Tablet.

Google 156

Google Blogosphere Compete Small Business 156

Small Business Mavericks

JANUARY 24, 2012

There are just not enough hours in the day to manage a business, often work in the business, manage traditional marketing problems, and then manage a wide range of social media interactions. Having a Facebook page is becoming a must and for many businesses, a Twitter account as well.

Social Media 168

Social Media Marketing Small Business LinkedIn 168

Small Business Mavericks

MAY 13, 2013

Bing is more closely aligned with Facebook. You can push your Bing rankings higher if you have a strong Facebook network and promote your links to your Facebook friends. Google has its own social network with Google+. however, seems to be more interested in domain names with age.

Yahoo 105

Yahoo Domain Name MySpace Engineering 105

Small Business Mavericks

JULY 30, 2011

Remember when Facebook first opened up personal domain names? If you’ve noticed that your profile pages on your most active social networks rank highly for your name, then I expect that your HubPages subdomain will rank well for your name as well. You could get your own name and it was on a first-come, first-serve basis.

Hubpages 173

Hubpages Domain Name Reputation Social Networking 173

Small Business Mavericks

OCTOBER 15, 2012

You’ve likely heard of Facebook brand pages, but did you know there are 4 top social media websites that currently allow brands to build their very own brand page for marketing and lead generation purposes? Here are 4 popular social media websites where you can currently build brand pages. It’s true.

Foursquare 101

Foursquare Brands Engineering Google 101

Small Business Mavericks

DECEMBER 27, 2012

If you haven’t done it yet, make it easier for your e-mail newsletter subscribers to share what they read with their friends on their social networks. Repurpose e-newsletter articles for social media – Take one article from your e-mail newsletter and share it on your Facebook page and your LinkedIn account. (Be

Social Media 121

Social Media Newsletter Social Networking LinkedIn 121