Jeff Esposito

JUNE 27, 2011

Below are 30 of the top stats I have seen over the past few months that can help you either sell social media to the higher ups in your company or help you in securing additional resources for your company’s social program. 5 percent of online shoppers note that social media influenced them to visit a retailer’s website ( Foresee ).

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Jeff Esposito

MARCH 3, 2014

One of the problems with social media is that the space is still evolving with new platforms emerging regularly. Every social network is not right for every business and/or their customers. The social marketplace is constantly changing with major players like Facebook throwing out curveballs to brand managers with little notice.

Social Media 44

Social Media Marketing Overview ROI 44

Jeff Esposito

AUGUST 29, 2012

We’ve talked a lot about engagement on Facebook with best practices for using Facebook for your small business. Here are some industry statistics that might ease some of your concerns: 150 million Facebook users ( socialbakers ). 69% of businesses receive recommendations from Facebook fans ( Infographioclabs ).

Small Business 49

Small Business Social Media Foursquare Statistics 49

Jeff Esposito

MAY 2, 2012

While Leonsis’ opinion may sound extreme, it is not too far from what is possible, given the data that is shared on social networks. In reality their Tweets have went well beyond that network. It is easy to voice your opinion because a social network is all about you and how you interact with friends.

Twitter 44

Twitter Privacy Social Networking Price 44

Jeff Esposito

JANUARY 8, 2014

A recent Facebook update changed how brands are able to get content onto users’ news feeds. From a Facebook user standpoint, I implore you to take off the brand/agency/social guru hat for a second. Is it updates from companies (or pages your friends manage) or is it something that ties into your social sphere?

Meme 54

Meme Real Estate MySpace Organization 54

Jeff Esposito

JUNE 29, 2012

The Woman in the Facebook Frat House – this is an interesting look behind the walls of Facebook pre-IPO. Unlike the scenes in the Social Network movie, this depicts what it was like at Facebook in the early days as one of the company’s only female employees. How many of the 54 are YOU guilty of?

Social Media 37

Social Media Foursquare Social Networking Activities 37

Jeff Esposito

JANUARY 27, 2012

Users Logging In Through Social Networks Spend 50% More Time On Site – this data is very interesting from Gigya. People trust social networks more than companies so it can help in the conversion cycle. The funny part is that most of these folks using a social login don’t realize the data that they are sharing willingly.

MySpace 37

MySpace Social Networking Travel Conference 37

Jeff Esposito

APRIL 19, 2012

Women More Likely To Buy From Pinterest Than Facebook, Twitter – this news should really come as no surprise given the social network’s visual nature and primarily female demographic. Nothing like the crisp days I am longing for… Hopefully you had an eventful week full of nothing but goodness and an even better weekend planned.

Instagram 39

Instagram LinkedIn Small Business Analytics 39

Jeff Esposito

FEBRUARY 8, 2013

Facebook Asks Users To Like Pages Based On Links Their Friends Share – Facebook is doing something that should be interesting to managers of brand pages. The social network is now offering the Like button next to articles that your friends’ posts from specific URLS for their fan page.

Proposal 34

Proposal Hashtag URL Social Networking 34

Jeff Esposito

MARCH 3, 2014

One of the problems with social media is that the space is still evolving with new platforms emerging regularly. Every social network is not right for every business and/or their customers. The social marketplace is constantly changing with major players like Facebook throwing out curveballs to brand managers with little notice.

Social Media 20

Social Media Marketing Overview ROI 20

Jeff Esposito

APRIL 1, 2013

So to me, community can happen anywhere from a corner sandlot to a Facebook group or weekly Twitter chat or Subreddit on kittens. While there are inherent risks in building a community on a rented piece of grass (Facebook, Twitter, etc.), Humans are a curious species that will find places to connect. What say you?

Communities 42

Communities Jive Lithium Real Estate 42

Jeff Esposito

FEBRUARY 2, 2012

In Facebook IPO, color this graffiti artist richly rewarded – say someone were to offer you cash for your work or an equivalent in stock in a start-up? Facebook and now he looks to make roughly 200 million in the IPO on those shares from a few years earlier. Facebook Is Set to Find Out – how much is the data that Facebook holds worth?

Buy 31

Buy Data Tumblr Policies 31

Jeff Esposito

JUNE 4, 2012

Without a doubt each one of these stores had a callout to “like them on Facebook,” or to “check-in on foursquare” or to “follow us on Twitter”. Now on the surface this is a great thing for social media as it is getting prominent exposure to the general public. If you guessed yes, you were incorrect.

Brands 50

Brands Real Estate Foursquare Retail 50

Jeff Esposito

AUGUST 16, 2011

So when the explosion of location-based social networking websites began popping up, I was excited to see that developers were looking to create platforms around checking into different beers. A social network that I can get on board with (I fully admit I don’t go out enough to lead and exciting Foursquare life).

Foursquare 43

Foursquare Smart Phone Social Networking Applications 43

Jeff Esposito

AUGUST 12, 2011

NYPD forms new social media unit to mine Facebook and Twitter for mayhem – This article from the NY Daily News was really relevant given what is going on in London right now. Making the Most of Flickr: Promoting Your Brand, Your Business and Yourself – If you are like me, Flickr is one social network you probably neglect.

Flickr 30

Flickr Meeting Social Networking News 30

Jeff Esposito

APRIL 23, 2015

Every time that Facebook announces a change in their algorithm, like they did earlier this week , you hear a collective groan from the echo-chamber of the talking heads in the social media space. It is also a worthwhile follow given the security breaches that come out via social networking sites. social media'

Training 20

Training Feed Feedly Authentication 20

Jeff Esposito

APRIL 23, 2015

Every time that Facebook announces a change in their algorithm, like they did earlier this week , you hear a collective groan from the echo-chamber of the talking heads in the social media space. It is also a worthwhile follow given the security breaches that come out via social networking sites. Think you can do that?

Training 20

Training Feed Feedly Authentication 20

Jeff Esposito

FEBRUARY 21, 2011

Despite a lack in initial traditional media outlets and internet sources due to government intervention, the people were able to be heard via social networks. These networks were not the underlying reason for social change, but rather served as an.

Social Media 55

Social Media Social Networking News Twitter 55

Jeff Esposito

FEBRUARY 12, 2012

Is it me or does it seem like there is a new social network or application that is going to be the next big thing in 2012? It is a location-based network that offers personal sharing and intimate networks, kind of like a hybrid of Facebook and foursquare mixed with a close circle.

Applications 40

Applications Foursquare Curation Social Networking 40

Jeff Esposito

JUNE 2, 2011

There is no question that Twitter is my favorite social network. I must also confess that I am a social media junkie, so my love affair and ease of use does not apply to the non-geeky populous who flock to Facebook like it was the last piece of dry land in Waterworld.

Microblogging 43

Microblogging Tips Sites Twitter 43

Jeff Esposito

OCTOBER 21, 2011

Why more celebrities and public figures are turning to social media – while not surprising I find the phenomenon of celebrities hopping on social networks to drop news or updates to their fans fascinating. a good piece to read if you own or manage a brand page. a good piece to read if you own or manage a brand page.

CoTweet 28

CoTweet CoTweet iPhone HootSuite 28

Jeff Esposito

DECEMBER 10, 2010

This week was some interesting things including Danny Brown’s Livefyre experiment and Facebook changing privacy rules against brands only to rescind them. Facebook’s grand plan for the future – My good friend Keith Trivitt passed this gem from the Financial Times over the weekend and I am glad he did. How was your week?

Tumblr 33

Tumblr Privacy Price Hosting 33

Jeff Esposito

DECEMBER 9, 2010

Now before you get pictures of the Grand Wizard of Oz in your head, I will kill the illusion for you – Tweeting, Facebooking and reading blogs is not fun, its work that demands us to be on at all times. In fact being on social networks is just a small part of our daily routines.

Social Media Management 48

Social Media Management Social Media Education Conversation 48

Jeff Esposito

JUNE 2, 2015

If the name sounds familiar, it should since it is something that Facebook has shared with marketers for years. While it would be easy to jump into the fray and replace Facebook for Simpsons in the old “ Simpsons did it ” meme, I won’t. or to see who on their network is truly engaged with them.

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

JUNE 2, 2015

If the name sounds familiar, it should since it is something that Facebook has shared with marketers for years. While it would be easy to jump into the fray and replace Facebook for Simpsons in the old “ Simpsons did it ” meme, I won’t. or to see who on their network is truly engaged with them.

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

MARCH 2, 2015

The aftermath of the post was an explosion of OMGs and finger wags at Google’s failed social network across the social interwebs. The platform was never going to be Facebook, but rather keep you on Google properties without having to leave one domain and seamlessly stay with a singular login.

Google 20

Google RSS Microsoft Privacy 20

Jeff Esposito

MARCH 2, 2015

The aftermath of the post was an explosion of OMGs and finger wags at Google’s failed social network across the social interwebs. The platform was never going to be Facebook, but rather keep you on Google properties without having to leave one domain and seamlessly stay with a singular login.

Google 20

Google RSS Microsoft Privacy 20

Jeff Esposito

OCTOBER 8, 2010

Facebook spammer fined $1 billion – This one is just going to get a wow. Social network spam is the worst. Facebook announcement: What changes mean – This is a great interview with C.C. Chapman with the Boston’s Fox25 about the new changes to Facebook that were announced on Wednesday. What do you think?

Posterous 29

Posterous Social Media Social Networking Team 29

Jeff Esposito

FEBRUARY 6, 2012

Now, that’s amplified by posting on Facebook or checking in on Foursquare. So naturally, as a packaged good, social media became the very heart of our company. Our CEO reads each of our Facebook walls every day, likely before he checks the morning news or grabs a cup of tea. Tell your friends!

Delicious 39

Delicious Foursquare Conversation Social Media 39

Jeff Esposito

NOVEMBER 23, 2010

Earlier this month, Facebook dropped a bomb on the geolocation space by introducing deals via their Places mobile application. This move was a power play for the largest social network and a potential boon for advertisers looking to tap into the 100 million users of the Facebook mobile application.

Applications 30

Applications Education Discount Mobile 30

Jeff Esposito

JANUARY 14, 2011

Will Facebook Reign Supreme In 2011? History Says Maybe Not – Now none of us are going to know what social networks will be around in the next two months let alone the next two years. So this piece on Social Media Examiner offers an interesting look at to what Facebook’s future may hold.

Small Business 34

Small Business Team Social Media Social Networking 34

Jeff Esposito

AUGUST 6, 2010

A Case Study In Launching A Facebook Page – There are a lot of “How To” articles on Facebook pages, but not many offer clear cut reasons why. Women Dominant on Social Networks – If you ever wondered who dominates the social space, look no further than this article from Marketing Profs.

Creative Commons 26

Creative Commons Case Study Disqus Report 26

Jeff Esposito

AUGUST 23, 2010

JetBlue maintained a human voice while remaining transparent via its other social networks. Twitter, Facebook, YouTube and all other social mediums we have at our fingertips are phenomenal tools to help spread our company’s message. JetBlue could have made a much worse comment back to Borowitz.

Creative Commons 36

Creative Commons Case Study Disqus Class 36

Jeff Esposito

JULY 16, 2010

Conversation Agent is quickly becoming my favorite blog to read and is quickly supplanting Boston.com and Facebook as the first site I check in the morning. People really need to remember this when working of a brand on social networks. Have a great weekend and enjoy this week’s edition of Five for Friday.

Creative Commons 24

Creative Commons Disqus News Comments 24

Jeff Esposito

NOVEMBER 14, 2011

In case you haven’t heard, Google has launched a new network for its users, Google+. Some are calling it a Facebook killer , while others are calling it dead. Sure Google+ has some social components, but it is far from a social network, rather it’s a means to make search smarter. Both of these groups are wrong.

Google 51

Google YouTube Social Networking Conference 51

Jeff Esposito

DECEMBER 19, 2011

Consolidation, acquisition and mega networks, oh my – The social networking space is going to get a heck of a lot smaller in 2012 and could wind up being a two-horse race between Facebook and Google. Google in the search arena, social will be dominated by the big G and Facebook. Much like Microsoft v.

Social Media 45

Social Media Microsoft Trends Team 45

Jeff Esposito

MARCH 27, 2012

If you answered because I Tweet, use Facebook, I can pin things better than anyone, I blog therefore I am or I am Awesome! You will probably need to some polishing up because companies aren’t just looking for power-users of social networks , they’re looking for someone who can tie social to the bottom line with passion.

Social Media 42

Social Media Case Study Metrics ROI 42