Buzz Marketing for Technology

MARCH 4, 2010

I want to roll the clock back a few weeks to the announcement of an initiative by Facebook called – Project Titan. Well first that means that Facebook will issue 400 Million email account – which is no small feat. Second those email accounts will be tied to your Facebook profile Vanity URL in my case PaulDunay@facebook.com.

System 219

System B2B Facebook Marketing 219

Buzz Marketing for Technology

MARCH 30, 2010

How … Facebook! As you may be aware I co-wrote the book Facebook Marketing for Dummies (Wiley) and I am in the middle of working on Facebook Advertising for Dummies (Wiley) right now. And I stumbled upon this concept while working on a Facebook Ad campaign. Share this on Facebook. Tweet This! Share this on Reddit.

Advertising 205

Advertising Crowdsourcing Facebook Case Study 205

Buzz Marketing for Technology

SEPTEMBER 22, 2008

Expo Social Networks are clearly here to stay with almost 50% of the population is using these sites (70% of teens). Social Network have all opened up their platforms which means that brands have cost effective access to more than 500M engaged users (250M of them on just Facebook and MySpace alone!)

Applications 100

Applications Social Networking Web 2.0 Brands 100

Buzz Marketing for Technology

JUNE 23, 2009

One of the great things about the Facebook platform is that it provides you access to a large audience of over 200 Million people worldwide at a low cost. So let’s go through some of your options when it comes to the tactics of social networking marketing. So try to direct them to someplace on your Facebook Fan page.

Facebook 150

Facebook Syndication Tips Marketing 150

Buzz Marketing for Technology

MARCH 23, 2009

Would you ever have imagined that your relationship status determines whether or not you're likely to use a Facebook app? And, the common belief is that the more wall activity a person has on Facebook, the more likely they are to send virtual gifts. Tags: Facebook. Me neither!

Facebook 146

Facebook Posterous Applications Analysis 146

Buzz Marketing for Technology

JULY 20, 2011

Vitrue a social media marketing platform determined that the average value of a Facebook ‘fan’ is about $3.60 02% (hat tip to BrandGlue ) So people on Facebook who “like” your Fan page basically never go back to it. The true value of a Facebook fan is Zero until you can monetize them.

CPM 276

CPM Facebook Buy Cost 276

Buzz Marketing for Technology

MAY 7, 2013

Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0

Social Media 257

Social Media Radian6 HootSuite Team 257

Buzz Marketing for Technology

MARCH 17, 2009

They are in the middle of a very costly redesign of their B2C website and I couldn't help but ask if they had plans to set up on Facebook as well. Right now, I have Facebook on the brain. As you may recall I am in the middle of writing a book called Facebook Marketing for Dummies (Wiley) due out at the end of the summer.

Facebook 124

Facebook Hosting URL Survey 124

Buzz Marketing for Technology

SEPTEMBER 22, 2009

While Facebook has recently surpassed 300 Million members, marketers are just starting to embrace the social network as a place to do business. For savvy Facebook marketers, there are tremendous untapped opportunities to making money. Seven Ways To Make Money On Facebook View more presentations from Paul Dunay.

Facebook 109

Facebook eBook Applications Social Networking 109

Buzz Marketing for Technology

SEPTEMBER 7, 2011

But as a Social media marketer, we believe in the power of a world where consumers are more connected to friends and brands, but when it comes to convincing the C-suite how and why, oftentimes they find themselves pointing to indeterminate measures of success such as Facebook Likes.

Jive 210

Jive Facebook ROI Social Media 210

Buzz Marketing for Technology

SEPTEMBER 29, 2010

It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Share this on Facebook. Related posts: Understanding the Value of Social Media Data There is a big difference between data and insights. Email this to a friend? Tweet This!

Social Media 230

Social Media SM2 Energy Microblogging 230

Buzz Marketing for Technology

JANUARY 14, 2010

They spend lots of time building the perfect blog, the perfect Facebook page, the perfect Twitter page but then have no plan for a sustained content creation. The #1 question I get about Facebook Marketing (because of my book Facebook Marketing for Dummies) – is what do I do now after I set up my Facebook page for my business?

Brands 213

Brands Hubspot Social Capital StumbleUpon 213

Buzz Marketing for Technology

SEPTEMBER 22, 2010

It connects to AT&T’s network via your existing broadband Internet service and is designed to support up to five simultaneous users in your home. I quickly asked my social network if it was worth it and I got a unanimous YES back from my Twitter and Facebook connections. Share this on Facebook.

iPhone 258

iPhone Reputation B2B Social Networking 258

Buzz Marketing for Technology

OCTOBER 20, 2010

They’ve integrated the new Like feature with every product on the site so at a quick view, you can see the number of “Facebookers” who Like the item and maybe even cast your own vote. Still in its infancy the Like button holds a lot of promise for Facebook as their march continues to making all interactions both web and mobile more social.

Content 278

Content Crowdsourcing B2B Affiliate marketing 278

Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Share this on Facebook. Tweet This!

B2B 206

B2B Social Media Radian6 Tweetdeck 206

Buzz Marketing for Technology

AUGUST 18, 2010

I don’t know how you feel but I certainly feel like everything I read about Social Media is the same old thing just a rehash of something else I read before. Sure Facebook changes its platform every Tuesday but I mean something more like groundbreaking ideas using social. Share this on Facebook. Tweet This!

B2B 246

B2B Social Media Marketing StumbleUpon 246

Buzz Marketing for Technology

JANUARY 26, 2011

It’s the interconnected nature of today’s social networks like Facebook or microblogs like Twitter and the way they broadcast their messages to the world but also in the process creating permanent search friendly records that make them so powerful and also potentially dangerous.

Social Media 213

Social Media Microblogging B2B Journal 213

Buzz Marketing for Technology

NOVEMBER 17, 2010

Then it unlocks all the great things about social when they tweet and tell others about the great experience they had with your brand. Share this on Facebook. Related posts: Social Customer Support: AT&T is doing it Right! Email this to a friend? Subscribe to the comments for this post? Tweet This! Share it on StumbleUpon.

Brands 243

Brands Reputation ROI Case Study 243

Buzz Marketing for Technology

OCTOBER 18, 2013

A study by Forrester Research found that 45 percent of people on social networks have interacted with a brand through social media over the previous three months. It’s especially interesting to see that 71 percent of online adults are accessing social networking sites at least monthly.

Retail 217

Retail Discount Loyalty Data 217

Buzz Marketing for Technology

JUNE 15, 2010

Share this on Facebook. How to Choose a Social Media Listening Platform for B2B Marketing In the last post we covered how to create a. Facebook Location Based Services Podcasting Social Media Social Networking Twitter Wiki. Tweet This! Share this on Linkedin. Share this on del.icio.us. Share this on Reddit.

Social Media 207

Social Media Lurker Crowdsourcing Wiki 207

Buzz Marketing for Technology

OCTOBER 5, 2011

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! To do this, I asked our research analysts at Networked Insights to study what marketers talk about.

Quantcast 188

Quantcast Data comScore Microblogging 188

Buzz Marketing for Technology

JULY 20, 2009

A very different web that brings your search results based on what your friends clicked on and a buying experience based on what others in your social network (like Facebook) have bought. Facebook Connect has been generally available now for a while and quietly we are seeing sites begin to take advantage of it.

Social Capital 100

Social Capital Social Networking Microsoft Buy 100

Buzz Marketing for Technology

NOVEMBER 24, 2010

If you have (lets take Microsoft for example) customers who are avid users of the brand and tend to be socially active blogging, tweeting, posting on Facebook, or posting on forums about their good and bad experiences with the Microsoft brand – then how as a brand marketer am I supposed to get my message through all that mess?

Brands 227

Brands Content Microsoft StumbleUpon 227

Buzz Marketing for Technology

AUGUST 4, 2009

Almost a year ago, July 23rd 2008, Mark Zuckerberg launched Facebook Connect, which gives any website the power of a social network like Facebook right there on its own website. Tags: Social Networking Facebook Commerce. So what you say?

Apple 109

Apple Privacy Authentication Marketing 109

Buzz Marketing for Technology

APRIL 27, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Share this on Facebook. Tweet This!

Social Media 227

Social Media Microblogging StumbleUpon Digg 227

Buzz Marketing for Technology

MARCH 18, 2010

Share this on Facebook. Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly. Tags: Blogging Customer Support Facebook Interactive Marketing Social Media Social Networking Twitter. Tweet This! Share this on Linkedin. Share this on del.icio.us.

B2B 225

B2B Platform Social Media Marketing 225

Buzz Marketing for Technology

DECEMBER 15, 2009

Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. Mobile Marketing – Frankly I think Social Media is just a warm up for Mobile Marketing. Tweet This!

Marketing 217

Marketing Adwords Mobile Social Graph 217

Buzz Marketing for Technology

MARCH 31, 2009

We just launched a new product that is a true leap frog from where most enterprises are today and will make it easier for enterprises to integrate social technologies like Facebook into their overall communications and contact centers while saving them real dollars in the near term. OK so imagine this.

SMS 100

SMS Social Networking iPhone Applications 100

Buzz Marketing for Technology

MARCH 9, 2010

Social Media done right should help you amplify what you already do as well as listen and engage in those conversations about your brand that you want to take part in. Share this on Facebook. A healthy piece of my SMBR is devoted to listening which will be the topic of the next blog post. Tweet This! Share this on Linkedin.

B2B 198

B2B Social Media Marketing Survey 198

Buzz Marketing for Technology

JULY 23, 2009

A web that brings your search results based on what your friends clicked on and a buying experience based on what others in your social network (like Facebook) have bought. This means all this work you are putting into your Facebook profile, LinkedIn account and Twitter followers will all pay off for you and your family.

Social Capital 130

Social Capital Social Graph LinkedIn Social Networking 130

Buzz Marketing for Technology

APRIL 8, 2010

Share this on Facebook. Tags: Blogging Communications Content Marketing Customer Experience Customer Support Inbound Marketing Innovation Reputation Management Social Media Social Networking Strategy Support. Tweet This! Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good?

B2B 235

B2B StumbleUpon Digg Reputation 235

Buzz Marketing for Technology

DECEMBER 7, 2009

Recruiters are clearly already using Social Networks like LinkedIn as their first source of candidates and this will continue even further. HR will require checking the background of new hires via Social Networks. Being the advocate for the customer and bringing everything the company does into focus around social.

Web 2.0 124

Web 2.0 Social Capital StumbleUpon Digg 124

Buzz Marketing for Technology

DECEMBER 15, 2009

Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach. Mobile Marketing – Frankly I think Social Media is just a warm up for Mobile Marketing.

Marketing 157

Marketing Adwords Mobile Social Graph 157

Buzz Marketing for Technology

AUGUST 10, 2009

In my last blog post we discussed How Social Commerce will lead to Advocacy Based Marketing (ABM) because of things like Facebook Connect. All Facebook needs to do is add a feature that targets 500 friends or more and charges you a premium price! Tags: Social Networking Advertising Facebook.

CPA 100

CPA Cost CPM Price 100

Buzz Marketing for Technology

MARCH 16, 2010

Then all you have to do is feed this list into your listening platform and you should be able to create a steady stream of Social Media Leads! Share this on Facebook. Social Media Budget Ratio in B2B Marketing In my new advisory role for the members of MENG. Tweet This! Share this on Linkedin. Share this on del.icio.us.

B2B 206

B2B Social Media Marketing Sample 206

Buzz Marketing for Technology

JUNE 29, 2009

Someone can (and will) connect search to my social profile (say on Facebook) thereby making a truly intelligent search engine that will know where I work, and who my friends are. For more ideas like this please check out my latest eBook called 7 Ways Facebook will Change your Life !

OpenID 109

OpenID Google Yahoo Microsoft 109

Buzz Marketing for Technology

JULY 28, 2010

This is something I am working on for FY11 and will be more than just a social network for our best customers. Share this on Facebook. Stay tuned as I begin to launch this for next year. Tweet This! Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Stumble upon something good?

B2B 219

B2B Curation Communities Marketing 219