Akamai Marketing

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Why Facebook Is an Advertising Platform, Not A Social Network

Akamai Marketing

Stay Akamai: Dear Facebook: For a very long time I’ve had a love-hate relationship with you. These days, my status with you is “complicated.” ” That’s because I wear two hats, I’m both.

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Does it matter who follows you on Twitter or Facebook?

Akamai Marketing

I mean if you have 10,000 followers or fans, but 1/2 of them are bots or people who haven’t use the social network in 45 days, is this really something to toot your horn about? Because I KNOW you still use number of followers as a success metric and because of that, you need to know who they are.

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9 social media trends to keep your eye on in 2012

Akamai Marketing

The curve ball here might be Facebook. Facebook may make it easier for small businesses to create interactive experiences within Facebook. Social and mobile integration: Businesses will have to begin to think about how and when people are consuming content and engaging on social platforms.

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Tool Tuesday: Trunk.ly

Akamai Marketing

If you spend a lot of time on the computer and social networks specifically, sometimes you share a link you wished you’d saved. Or MAYBE you’d like to research a topic and see what links are being shared on that topic across several networks. Enter Trunk.ly. Its link aggregation. Overall, I like Trunk.ly

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3 new social media resolutions for 2012 and a couple from 2011 that still need attention.

Akamai Marketing

Distinguish my social media profiles: I’ve been using Facebook and Twitter for years and with the introduction of Google+ (which I am enjoying) I’ll be defining what information you’ll see where. Along those lines, I’ll be making better use of my businesses Facebook page and Google+Page.

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Social Media Complainers – your new BFF's

Akamai Marketing

My favorite tidbit of info: 68% of consumers who posted a complaint or negative review on a social networking or ratings/reviews site got a response. I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. Of those, 18% turned into loyal customers and bought more.

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What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

While the report doesn’t directly address much about social media, it does make a case for some strategic choices that may impact your social media campaigns. Facebook & Twitter Uses Change Users in the 55+ demographic increased their usage of Facebook and Twitter.

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