Teens Prefer Tumblr Over Facebook
The Realtime Report
JANUARY 15, 2013
Tumblr is more popular than Facebook among young social media users, according to a recent survey by Posterous co-founder Garry Tan. Out of an impressive field of social sites – including Facebook, Twitter, Instagram, and Snapchat – Tumblr was the favorite social network for the two age groups surveyed, ages 13-18 (teens) and 19-25 (young adults).
115 Facts You Never Knew About Social Media [Infographic]
NOVEMBER 15, 2016
It’s something that you use almost every day, but how much do you really know about social media? Social Media Is The New Newspaper. Did you know that Reddit is the most popular social media platform as a source of news? Facebook is only second place in this category, which is different because they lead in most other aspects. It is.
Tumblr – Why, How & Who?
MARCH 7, 2014
Most brands today are active on Facebook, Twitter and maybe Instagram. But if you’re one of the cool kids now, you rule Tumblr! Because Tumblr has potential. Today there are more than 170,000 million Tumblr blogs with 200,000 visits each month. These young people are often media-savvy and like to be part of a community. Social Videos – Why, Where And How?
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. What trends and changes in social media do marketers need to stay on top of?
Tumblr’s Revenue Per Visit Jumps 340% Year-Over-Year
The Realtime Report
JANUARY 29, 2014
Revenue per visit Q4 2013 [Adobe report] Visits from Facebook still provide the highest return, but Tumblr just rose to the #2 slot in terms of revenue per visit, with a 340% increase from last year. A new study from Adobe reveals a record-setting fourth quarter 0f 2013 in terms of revenue from social media visitors, and Tumblr’s growth rate was the highest among all social media networks.
47 Superb Social Media Marketing Stats and Facts
JANUARY 19, 2016
Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65).
What is Tumblr
OCTOBER 19, 2011
One of those changes could be Tumblr , a microblogging program developed a mere four years ago and which has recently taken over WordPress.com as the blogger’s favorite platform, according to Mashable. Tumblr has also attracted well-respected news outlets such as Huffington Post and the NY Times Style Magazine. What Makes Tumblr So Different. More Tumblr Perks. Bloggin
Thinking About Moving to Tumblr? Don’t.
JUNE 27, 2011
A couple of weeks ago on Inside PR , Martin Waxman , Joe Thornley , and I broached the subject of Steve Rubel moving his blog to Tumblr. Why did you make the decision to shut down your existing blogs and move everything to Tumblr ? chose Tumblr since it’s aggressively being used by media, has tentacles into Twitter and Facebook and it’s own robust community.
Top Social Media Stats of 2012
The Realtime Report
DECEMBER 31, 2012
What social media stats got the most attention in the last year? According to our traffic-counting elves, here are the top social media statistics we published in the last year: Twitter Hits 500 Million Registered Users (Feb 24): Approximately 12.3 Facebook User Worth Up To $118 (Feb 3): According to Facebook’s SEC filings, the site now has over 845 million active monthly users. UPDATE: At Facebook’s current valuation of $57.4 UPDATE: By Nov 2012, Tumblr reached 20 billion pageviews per month.
How Campbell’s Go Targets Millennials On Facebook, Tumblr, Spotify, BuzzFeed And Mobile Games
The Realtime Report
NOVEMBER 28, 2012
Campbell’s Soups is reaching out to millennials with a “whimsical, humorous personality” on social media to promote a new line of microwaveable soup products, called Campbell’s Go. The campaigns reaches across multiple social platforms, including Facebook, Tumblr, BuzzFeed, Spotify and mobile gaming.
Evolving Social Landscape – Social Media Channel Updates in 2016
Ignite Social Media
JUNE 7, 2016
The world of social media is constantly changing and evolving. That’s why today you are going to be put through a crash course in some of the latest social media channel updates to various big time social media platforms in 2016, and there are A LOT. Facebook. Facebook Live – Live streaming becomes available to everyone through Facebook Live.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy. Platform-Specific Social Strategy.
Ad Opportunities on Twitter, Foursquare and Tumblr
AUGUST 24, 2012
For brands with a presence on Facebook, Twitter etc., it is becoming increasingly popular to make use of advertising. In this post, we look at the ad opportunities on Twitter, Foursquare and Tumblr, beginning with Twitter that offers three different ad products. Tumblr. Tumblr has begun to offer paid advertising. This To read more about marketing on Tumblr, click here.
3 Easy DIY Social Media Content Creation Tools
MARCH 8, 2016
You don’t have to be a graphic designer or a Photoshop pro to create stunning graphics for your social media channels. Available templates: • Facebook cover photos. Facebook posts. Facebook apps. Facebook event covers. Facebook ads. Tumblr banner. Tumblr graphic. Wide: ideal for Facebook and Twitter posts. Canva. annually.
Social Networking Stats: Tumblr Serves 20 Billion Page Views Per Month, #RLTM Scoreboard
The Realtime Report
NOVEMBER 9, 2012
The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1 billion active users. via Facebook. Tumblr: 80 million blogs. via Tumblr. via SmartBlog on Social Media. Please email firstname.lastname@example.org if you have additional updates, or a social network that you feel should be on the list. Tumblr Serves 20 Billion Page Views Per Month. Tumblr is now “pushing more than 20 billion page views a month” said CEO David Karp at GigaOM’s Roadmap 2012 conference. via Twopcharts. via Google.
Social Media Ostriches – The Corporate Hypocrisy Of Blocking Employee Access To Facebook and Twitter
APRIL 5, 2012
Every time I hear of companies blocking Blogging Sites, Facebook, Twitter, and other Social Media sites, it makes me wonder what curmudgeon or poorly informed leader is calling the shots and what experience drove them to make the decision. By blocking social media sites, employers are limiting their employees ability to collaborate with others in their industry.
31 Sensational Social Media Marketing and PR Stats and Facts
JULY 14, 2015
Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now accounts for about 11% of all digital marketing outlays, and spending on social media marketing will total nearly $10 billion this year. Get social PR right.
22 Expert Guides and Reviews of 200+ Social Media Tools
SEPTEMBER 22, 2015
As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Image credit: Buddy Media.
Customer Satisfaction: Social Media Websites Rank Among The Worst
The Realtime Report
JULY 22, 2014
How satisfied are consumers with social media sites? Today, the American Customer Satisfaction Index (ACSI) released its yearly E-Business Report, which takes an in-depth look at user satisfaction with social media, as well as portals and search engines, and news and opinion websites. Social Media. Overall, e-business websites have seen a 2.9%
General Electric Hosts a Virtual Science Fair On Tumblr
Convince & Convert
AUGUST 15, 2013
To host this campaign, General Electric has introduced a new “#6SecondsScience Fair” Tumblr , which serves as a virtual home for the best submissions. Throughout this time window, the best videos are being posted on Tumblr, but fans can further share across Facebook, Twitter or Tumblr. The examples of Vines submitted are incredibly diverse, but interesting.
79 Remarkable Social Media Marketing Facts and Statistics for 2012
AUGUST 18, 2012
Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. And…even social media itself.
50 Top Tools for Social Media Monitoring, Analytics, and Management 2013
MAY 12, 2013
Use these platforms to manage, measure, and analyze your social media marketing initiatives. Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior. Facebook Insights (Free) | Facebook’s built-in tool provides Facebook Page owners with metrics around their content.
Tumblr Now Has Live Video: Why and What Your Brand Can Do About It
JUNE 21, 2016
Tumblr just announced that it has live video with the sardonic, very Tumblr subheading, “This should be interesting.” Yes, Tumblr is throwing its hat in the ring with all the other social networks who offer live video to brands and audiences — Facebook, YouTube, Twitter, and Snapchat. But instead of competing with these networks as another location for creating live video, Tumblr has chosen to be the venue and home for live video. This new feature is giving Tumblr a fresh sense of relevance. link]. The Details.
The Best Social Media Analytics Tools for Publishers
APRIL 17, 2014
What are the best tools for publishers looking to track social media activity at the content level? There are a lot of options for social monitoring, tracking and analytics, with prices ranging from free to very expensive. The primary focus here is on social media analytics and share count tracking, along with identifying content and topics with the potential to go viral.
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently? Facebook Facts and Statistics.
Why Social Media Is So Important for Your Business in 2014
FEBRUARY 10, 2014
Social media networks were a novelty 5 years ago, but today their importance is no longer debated. Yes, businesses have definitely realized the power of social media and accepted that social media marketing has to be part of their marketing and PR mix. 89% of marketers stated that increased exposure was the number one benefit of social media marketing.
The State of Social Media In The UK
JANUARY 10, 2012
Another chance to look at the social media universe, analyse the trends and make the strategies. UK Facebook statistics. Facebook now has a reach of just over 30 million unique users for the UK. 25-34 year olds are now the largest age group on Facebook as we enter 2012, with users under 17 years making up just 5% of the user base. LinkedIn. The losers.
The Social Media Landscape [Infographic]
APRIL 2, 2011
Last year, I posted a great infographic from CMO.com that did a terrific job of roadmapping the social Web. As social media continues to evolve, it’s difficult to keep up with all of the changes. The acceptance of social media’s importance by consumers has increased very quickly. Brand Exposure: Facebook, Twitter, LinkedIn, YouTube, Digg, Tumblr.
Social Media Campaigns Kick-Off 2014 World Cup
The Realtime Report
JUNE 12, 2014
Social media is expected to play a huge role in this year’s tournament, and we’ve compiled some of the most popular and creative marketing campaigns centered around the event: Hyundai’s dedicated Tumblr site will release 120 pieces of football related artwork including GIFs, quotes, illustrations and short films throughout the 2014 World Cup.
84% Say Company Leaders on Social Media Provide A Competitive Edge
The Realtime Report
JANUARY 17, 2013
Does having a company leader on social media give that organization a competitive edge? recent survey by Humanize looks at social media and leadership in organizations – in particular, how company leaders are leveraging social media for organizational results. social media involvement should be limited to crisis situations.
Social Networking Stats: Active Usage Drops For Facebook and Twitter, #RLTM Scoreboard
The Realtime Report
MAY 16, 2014
The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.23 via Facebook. Tumblr: 186 million blogs. via Tumblr. Please email email@example.com if you have additional updates, or a social network that you feel should be on the list. . Active Usage Drops For Facebook and Twitter. Tumblr saw a 22% growth in active usage.
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success. Why Tumblr?
Think Twice About Automating Your Social Media Efforts
DECEMBER 21, 2011
I recently participate in an Twitter chat where the conversation turned to whether or not it’s a good idea to automate social media activities. Do you automate your social media activities? –Sean Share this on Facebook Tweet This! Share this on LinkedIn Share this on Tumblr Share this on del.icio.us These are just my preferences, though. Cheers!
How to Use Tumblr and Automated Tweets to Drive Awareness
Convince & Convert
DECEMBER 12, 2014
Corcoran Group plays the long game with their social media strategy : “While we can’t specifically tie a particular Tumblr post to a sale, we get that we need to nurture and build relationships with our followers in hopes that maybe, down the line, it could turn into something.”. Social Media Number of the Week: 10. Holy Social! barimogil Tweet This.
10 Questions You Should Ask Your Social Media “Expert”, “Guru” or “Wizard”
APRIL 1, 2012
Finding a social media professional to help you with your online activities can sometimes be a tough process. Believe it or not, online social networking didn’t start with Facebook, Twitter and YouTube. Plenty of social media professionals have experience that goes back to online bulletin boards, forums on CompuServe, Prodigy, and AOL, and online forums.
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media?
Branded Content: 6 Things To Remember before Publishing
FEBRUARY 10, 2015
It doesn’t need to address your entire customer database or Facebook fans at once. Remember to have your marketing- and Social Media persona in mind and always have your playbook within reach. Similar Posts: How to advertise and optimise posts on Facebook. How to structure glocal communication on Social Media. There – we said it!
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. 1. 56% of Americans have a profile on at least one social networking site. Facebook Stats.
50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
SEPTEMBER 12, 2011
Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use? What social media developments and trends should I be watching? Can social media ROI really be measured?