Sherrilynne Starkie

OCTOBER 25, 2012

Research released today by LoyaltyOne and two leading North American academic institutions provides the long-awaited proof that social media interaction between a customer and a brand drives immediate and long-term sales increases. Related posts: Facebook advertising facts. Social media in call centres.

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Study Social Media Wikipedia ROI 377

Sherrilynne Starkie

AUGUST 4, 2013

The sad events that took place last month in Lac-Mégantic proved that social media can easily escape the official communications channels during a crisis situation. They needed to know what was happening, minute-to-minute, and we had to be the social media that was verifiable.”. Social media key PR driver.

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Social Media Case Study Communities Social Media Management 334

Sherrilynne Starkie

FEBRUARY 13, 2018

Social media consultants are not masters of the dark arts. Companies often call a consultant in because social media is not working. Companies often call a consultant in because social media is not working. A lot of people think of social media as marketing, and it’s an important part.

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Consultant Social Media Drupal Content management systems 265

Sherrilynne Starkie

OCTOBER 28, 2012

“With over half of the Internet’s population on social networks, organizations are scrambling for new ways to build bigger follower bases, generate more hits on videos, garner more positive reviews than their competitors and solicit ‘likes’ on their Facebook pages,” said Jenny Sussin, senior research analyst at Gartner.

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Review Social Media Wikipedia MySpace 368

Sherrilynne Starkie

MAY 23, 2018

Top Five: Tidal Wave of New Social Media Features. This week's must-know news from the world of social media includes new features and functions from Instagram, Facebook Messenger, LinkedIn and Twitter. New reporting tools for Facebook Messenger. Sherrilynne Starkie. followers . Follow List. Embed List.

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Klout Features Social Media Lithium 170

Sherrilynne Starkie

DECEMBER 13, 2018

This week’s Top Five social media ‘must know’ news stories includes new Facebook search ads, Instagram’s audio messages, Google’s For You tab, YouTube’s Stories and news from Pew Internet Research on media consumption habits. Facebook tests search ads in results pages, Marketplace.

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Social Media Video YouTube Instagram 150

Sherrilynne Starkie

APRIL 29, 2014

Since it was launched 10 years ago, Engadget has been updated daily and continues to covers a lot more than just ‘gadgets’; it gives a broad overview of technology industry news, including social media. Related Posts: Getting everyone social media trained. Infographic: selling in social media.

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Social Media Overview Training Mobile 284

Sherrilynne Starkie

MARCH 28, 2013

March 28: this week in social media. March 28: this week in social media. What's new and cool in social media. Facebook starts testing nested comments, sound notifications | Digital Trends. Related posts: Does Facebook affect your brain? Gartner: Fake social media reviews.

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Social Media Curation LinkedIn Notification 302

Sherrilynne Starkie

JANUARY 3, 2019

The first Top Five must-know social media news of 2019 for communicators and marketers! We also feature stories about Cookie Monster on Twitter, Facebook Messenger’s dark mode tests and news about possible IPOs. Facebook Messenger tests dark mode. Social media platforms among top list of companies for 2019 IPO.

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Social Media B2B Analytics Newsletter 150

Sherrilynne Starkie

SEPTEMBER 14, 2013

Can PR agencies respond to the structural changes of social media? From the time I started Strive PR in 2005, it was already evident that social media was transforming public relations practices. Little did I know at that time, that one day I would be on staff leading the charge in social media and content marketing.

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Social Media Team Blogger Skills 327

Sherrilynne Starkie

FEBRUARY 20, 2012

Social Media Informer is a website that collates social media blog posts to create an online where people can get all the latest news, information and opinion. Its tagline is “The Best Content about Social Media for Business”, and it sits alongside Alltop and Social Media Today in terms of content and community.

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Social Media Alltop RSS Widget 279

Sherrilynne Starkie

MAY 12, 2013

Here’s my pick of the week’s top social media news. May 11: this week in social media. May 11: this week in social media. Top stories from social media world for this week! Comment and Like Stuff on Facebook Directly from Bing. Five Ottawa Facebook pages worth checking out.

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Social Media Klout YouTube LinkedIn 290

Sherrilynne Starkie

MAY 9, 2018

Top Five Social Media Must Knows: The new Google News. This week's top 5 social media must-knows include Hootsuite and Pinterest, Google News and AI, New Buttons for Instagram, Facebook user loyalty and new features from WhatsApp. Facebook privacy: Survey suggests continuing US loyalty. Sherrilynne Starkie.

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News Google Social Media HootSuite 170

Sherrilynne Starkie

APRIL 24, 2018

British pub chain JD Wetherspoon, quit social media last week calling it a waste of time. Tim Martin, Wetherspoon C EO is quoted as saying, “I am worried about our business getting bogged down in social media, when being front of house in pubs is what it’s all about.”. Social Media Marketing Expertise.

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Social Media Tools Skills HootSuite 210

Sherrilynne Starkie

FEBRUARY 17, 2013

February 17: this week in social media. Related posts: Five Ottawa Facebook pages worth checking out. PLEASE LIKE MY FACEBOOK PAGE. 17 essential social media guidelines to follow. View more lists from Sherrilynne Starkie. Ottawa’s Twitter top 20 for 2012. October’s most popular posts.

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Social Media Guidelines Curation Newsletter 312

Sherrilynne Starkie

AUGUST 27, 2018

But still today, I find it difficult to assess what someone actually knows about social media. Almost all candidates claim to have knowledge and experience of social media and, given the demographic, I’d expect them to. Social Media Certification. Choosing an Online Social Media Course.

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Industry Social Media Training HootSuite 170

Sherrilynne Starkie

FEBRUARY 24, 2013

February 24: this week in social media. Related posts: Study shows social media drives sales. Pinterest leads Facebook in retail sales acquisition. Facebook advertising facts. PLEASE LIKE MY FACEBOOK PAGE. Social media demographics. Authors and Social Media: What Works?

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Social Media Retail Newsletter Study 279

Sherrilynne Starkie

JUNE 29, 2012

Ever update your Facebook with a silly remark and then regret it? ” The website sends search bots to crawl Facebook and Foursquare to find key words such as “hungover” and “cannabis” and divides the findings into four categories: “Who wants to get fired?”, PLEASE LIKE MY FACEBOOK PAGE.

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Social Media Foursquare Privacy Policies 348

Sherrilynne Starkie

FEBRUARY 19, 2012

This video is chock full of the latest statistics for social media use in business and discusses what’s important in measuring ROI. Related posts: Brands use social media for PR. Social media boosts campaigns. Driving ROI from social media for airlines . VISIT MY FACEBOOK PAGE.

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ROI Social Media Airlines Statistics 290

Sherrilynne Starkie

APRIL 20, 2013

AT a recent IABC Ottawa professional development event, speaker Melissa Carroll, the person behind the Montreal Police Service ’s (SPVM) Twitter account during the 2012 student protests against tuition fee increases, explained that social media can really move people. Related posts: Social media: how to handle feedback.

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Social Media Hashtag Eventful Journal 320

Sherrilynne Starkie

AUGUST 17, 2014

I usually only follow celebrities on Facebook if I have actually met them in person, such as Jim Carrey, who I met about 30 years ago when he did a surprise gig at Yuk Yuks in Ottawa. I have this self-imposed rule because my own personal goal in social media is to make real connections with real people. Related articles.

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Facebook Privacy Features Social Media 281

Sherrilynne Starkie

OCTOBER 25, 2018

Top 5 must-know social media news for the week includes stories about a new Messenger, Soundcloud’s Instagram integration, YouTube’s changed engagement metrics, the fight against fake news and Snapchat’s power with youth demographics. Facebook launches Messenger 4. Features are being rolled out in phases.

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News Research Facebook YouTube 225

Sherrilynne Starkie

JANUARY 4, 2018

Top Five: Facebook continues towards world domination. Here's my first 2018 top 5 social media must-knows for marketing communications professionals feat. Amazon, Facebook, Instagram, Twitter and Youtube. Facebook gets Golden Globes over incumbent Twitter. followers . Listly by Sherrilynne Starkie. Happy New Year!

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Facebook YouTube Instagram Feed 218

Sherrilynne Starkie

MAY 28, 2013

Facebook Foxes. Facebook is cracking down on violent, sexist content in response to an open letter issued last week by Women, Action & the Media (WAM). The group demanded that Facebook add gender-based hate speech to its list of forbidden content. ” Remember Facebook Notes? PLEASE LIKE MY FACEBOOK PAGE.

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News Tumblr Facebook Guidelines 305

Sherrilynne Starkie

JULY 19, 2014

This is one of our Facebook Ads (Photo credit: The Cyphers Agency). Now advertisers have a new way to manage Facebook ads on the go. Using the Facebook (iOS, Android and mobile site) apps, marketers can now: Pause or resume campaigns. Marketers can access Ads Manager on mobile from the Ads Manager bookmark in the Facebook app.

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Facebook Mobile Privacy Advertising 319

Sherrilynne Starkie

MAY 2, 2012

Social media can play an important role in patient care, patient support, health research, education, training, advocacy, and more. Each month in Ottawa, people who are interested in social media gather for a Third Tuesday event, never mind that it rarely happens on a Tuesday, or in the third week of the month for that matter.

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Health Care Social Media Newsletter Training 281

Sherrilynne Starkie

JANUARY 21, 2019

Did you take part in the latest Facebook name the 10-year challenge? The idea is for people to post their very first ever Facebook profile pic next to the most recent one. Personally I saw this dozens, maybe hundreds, of times in my Facebook feed over the last week or so, and yes, I certainly took part in it myself.

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Facebook Meme Training Privacy 150

Sherrilynne Starkie

JUNE 7, 2012

My short presentation focused on how to use social media for job search. I gave a brief overview on how recruiters use social media to source applicants and advertise vacancies. Using Social Media to find a job. Related posts: Social media in health care. The Next Frontiers in Social Media.

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Social Media Health Care Case Study Overview 323

Sherrilynne Starkie

DECEMBER 18, 2017

Is Facebook advertising worth it? The numbers speak for themselves: about 3 million businesses are spending more than $30 billion on Facebook ads each year. Facebook ads are radically different from mainstream media and other digital platform ads. As a result, more traditional advertising media are failing.

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Advertising Facebook CPM CPC 305

Sherrilynne Starkie

APRIL 9, 2012

Once a claim has been filed, users use social media tools like Facebook, LinkedIn, Twitter and Google +1 to share the claim with their social network. The power of social media circulates the claim in the web and motivates the debtor(s) to pay. Only a fool would stiff a lawyer. Related articles.

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Social Media Small Business LinkedIn Cost 297

Sherrilynne Starkie

JUNE 16, 2013

A black hole in social media data got a step closer to being understood this week. Facebook has introduced the use of hashtags ! Up until know, it’s been almost impossible to see into the world’s most popular social network to gain insight that could be crucial in developing social media strategies and campaigns.

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Hashtag Facebook Tumblr Privacy 312

Sherrilynne Starkie

JULY 27, 2012

Did you know that you can edit comments you’ve made on Facebook after you’ve published them? This is a boon to Facebookers who comment without their reading glasses on (like me). Related posts: Embarrassing updates in social media. Facebook’s new update scheduler. PLEASE LIKE MY FACEBOOK PAGE.

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Comments Facebook Newsletter Social Networking 315

Sherrilynne Starkie

OCTOBER 17, 2012

Sixty-nine per cent of online consumers who visit Pinterest found an item they’ve purchased, or want to purchase, compared to just forty per cent of online consumers who visit Facebook and found the same, according to the latest study in the Bizrate Insights Image Sharing and Shopping Series. PLEASE LIKE MY FACEBOOK PAGE.

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Retail Facebook Study ROI 346

Sherrilynne Starkie

JULY 23, 2012

The Social Capital 2012 conference took place on Saturday in Ottawa and more than 220 people turned up to share and learn about the latest in social media thinking, issues and technologies. One highlight was Kelly Rusk’s session on using social media for research. Three biggest myths of social media.

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Social Capital Research Social Media Case Study 275

Sherrilynne Starkie

APRIL 10, 2019

This week’s top five social media news for marketers and PR pros! Learn about great podcasts, Reddit ads, Snapchat’s new features, Facebook tributes and Twitter’s fight on spammers. SS: This non-Facebook platform has always been innovative. 20 Marketing Podcasts You should be listening to.

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News Tools Facebook Reddit 150

Sherrilynne Starkie

FEBRUARY 26, 2018

Social Media Top Five: Twitter cuts off spammers and bots. The top 5 must-know news stories from the world of social media. Facebook, Twitter, Instagram, Google are all featured. More ways to share 3D posts on Facebook. Facebook: “It's not a dislike button”. Sherrilynne Starkie. followers .

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Social Media Twitter Privacy Instagram 124

Sherrilynne Starkie

MARCH 1, 2018

Training for Facebook Blueprint Certification gives marcoms pros the skills to maximize business on Facebook. There are currently two certifications for two specific areas of expertise – Facebook Certified Buying Professional and Facebook Certified Planning Professional. Managing Facebook Pages.

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Badge Facebook Compete Training 191