Jeff Esposito

MAY 14, 2013

Today has made me realize that the social media echo-chamber is filled with idiots. Instead of looking for ways to advance our profession, we spend time with passive-aggressive posts and finger pointing at companies who do social media wrong. Doing it on Facebook and Twitter doesn’t make it right.

Social Media 44

Social Media Case Study Small Business Training 44

Jeff Esposito

SEPTEMBER 4, 2013

Overall this shouldn’t really surprise anyone, but to me it’s amazing to see how Facebook beat out the fragmented market that everyone was pontificating on circa 2009-10. social media social media globally' Oh what a difference four years makes. Image: Vincenzo Cosenza.

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Social Media Facebook Marketing 50

Jeff Esposito

JUNE 18, 2012

How hard can this social media stuff be? In the social media space everyone is trying to skim some green off the cash cow. Whether it is a $47 webinar, a company running a Twitter exclusive sale or someone charging local businesses to set up a fan page on Facebook, everyone seems to be getting in on the action.

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Social Media Press Release Conference Class 47

Jeff Esposito

MARCH 8, 2011

Earlier this month, Adam Vincenzini and I had an interesting talk on the state of social media around the world. Now it’s my turn to return serve and dish out the state of social media in the former colony. 70% of the US’ 149 Million Facebook users login daily ( Ogilvy ). Poland – 43%.

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Sysomos Hitwise Social Media Statistics 44

Jeff Esposito

APRIL 11, 2011

Towards the end of last week, I stumbled across an awesome initiative from the Jimmy Fund that will allow folks addicted to social media to put their time behind the keyboard to a good use. I created our account and have promoted it lightly through Facebook, Twitter, and LinkedIn. Are we as a culture addicted to social media?

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Social Media Smart Phone MySpace Google Reader 50

Jeff Esposito

JUNE 29, 2011

This is post is part of the Institutionalizing Social Media series. As social media continues to gain more traction throughout companies, practitioners in the space will be asked the tough questions about the business value of their efforts in the space. Making money. Generating sales. Increasing brand awareness.

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Social Media Metrics Loyalty ROI 44

Jeff Esposito

APRIL 1, 2011

Social media is what you make of it. As an individual who loves building relationships through social media, it infuriates me when people say Twitter, Facebook, blogging, and any other social media tool makes us impersonal. Yet, social media is still impersonal?

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Social Media Hotels Travel Delicious 42

Jeff Esposito

MAY 2, 2011

I am also a research junkie when it comes to the social space and like checking out reports even if it takes me a few months to clear the foot high stack of them sitting on my work desk. One paper that I recently read was Burson-Marsteller’ s The Global Social Media Check-up 2011. Facebook fan pages a 179% increase.

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Social Media Sample Samples Survey 41

Jeff Esposito

MARCH 3, 2014

A few weeks ago, I sat on a panel for MITX that focused on monetization of social media. Three of the biggest takeaways/talking points were as followed: Two sides of social. Social media is a lot like search marketing and is something that should be looked at with lens similar to both paid and organic social media.

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Social Media Marketing Overview ROI 20

Jeff Esposito

NOVEMBER 29, 2010

Last week I was in an interesting debate in a Facebook group on social media purists. While I am not of the unicorns and rainbows variety, I would say that social media success lies in the conversation, which according to the conversation noted was an overused and cringe-worthy term.

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Social Media Conversation Groups Groups 33

Jeff Esposito

APRIL 24, 2013

The patent showed mock-ups to create an ad-less version of Facebook for users wishing to pay to remove the ads. There were a few blogs on the topic ranging from slamming the company to questioning and polling their readers to see if they would be willing to pay for an adless version of the social network. What do you think?

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Facebook Upcoming Social Networking Buy 49

Jeff Esposito

DECEMBER 9, 2010

My friend Ari Herzog asked me to pen a post on his blog to shed some insight into being the man behind the curtain of a corporate social media team. In fact being on social networks is just a small part of our daily routines. To many executives and staff members, social media is an enigma that they want to know more about.

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Social Media Management Social Media Education Conversation 48

Jeff Esposito

JUNE 29, 2012

54 Warning Signs That You Work In Social Media – this article cracked me up for a number of reasons. The Woman in the Facebook Frat House – this is an interesting look behind the walls of Facebook pre-IPO. So without much more blathering, here is this week’s edition of Five for Friday.

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Social Media Foursquare Social Networking Activities 37

Jeff Esposito

FEBRUARY 14, 2011

For my job, I read and research A LOT and save A LOT of useful stats and figures that help “sell” the benefits of social media for companies. Not just from a communications perspective, but also from a strategic thinking and integration point of view. Usually they wind up stuck in my presentations or in.

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Social Media Research Company Hitwise 56

Jeff Esposito

SEPTEMBER 29, 2010

The driving factor of this has been the soapbox that social media offers consumers. You can see examples of the folks on the frontlines for these companies in any social media book. So who is this mystery company rocking the social media world? Sesame Street.

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Social Media Case Study Upcoming Education 33

Jeff Esposito

MARCH 6, 2015

Those two factors are often missing from top executives when they want to learn how to Tweet, Facebook or blog. Out of all of the trainings that I have done in my 8-ish year career in social media, executives are looking for the quick fix and for magic and instant notoriety or speaking gigs. Make time to build connections.

Social Media 20

Social Media Discount Training Team 20

Jeff Esposito

AUGUST 2, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading What the F is Social Media? Written on August 2, 2010 by Espo in social media This presentation may be 104 slides long, but it really flies by. It also addresses the question that many of us ponder from time to time: What the Fuck is Social Media Now?

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Social Media Creative Commons Disqus Flickr 32

Jeff Esposito

MARCH 21, 2011

Over the past few weeks, I have seen chatter suggesting that Facebook fan pages will replace websites for companies and individuals. Stephen Haines of Facebook notes , “companies’ interactions with their customers could take place so often on Facebook that company websites would fall by the wayside,” but I am not buying it.

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Facebook MySpace Class Apple 49

Jeff Esposito

DECEMBER 15, 2011

While you might be thinking rush defense, QB rating or pass defense, I turned to my other passion to help me pick the winners – social media. Every time someone Tweets, blogs or posts to a team’s Facebook page it gets tracked by tools like Lithium’s social media marketing tool.

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Social Media Metrics Team Tools 32

Jeff Esposito

OCTOBER 15, 2010

The book was published long before the struggle to quantify social. media, but the measurement methodology presented still rings true. After all, social media is still media. Social media is a business tool, and social media can be measured like anything else.

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Social Media Metrics Education Cost 33

Jeff Esposito

MARCH 6, 2015

Those two factors are often missing from top executives when they want to learn how to Tweet, Facebook or blog. Out of all of the trainings that I have done in my 8-ish year career in social media, executives are looking for the quick fix and for magic and instant notoriety or speaking gigs. Make time to build connections.

Social Media 20

Social Media Discount Training Team 20

Jeff Esposito

NOVEMBER 10, 2011

Like many of you cheering on your teams, I’ve also been picking the winners of each game to some success using a series of social media generated formulas from fans Tweeting, blogging and Facebook chatting up their teams.

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Social Media Team Facebook 34

Jeff Esposito

DECEMBER 15, 2011

While you might be thinking rush defense, QB rating or pass defense, I turned to my other passion to help me pick the winners – social media. Every time someone Tweets, blogs or posts to a team’s Facebook page it gets tracked by tools like Lithium’s social media marketing tool.

Social Media 28

Social Media Metrics Team Tools 28

Jeff Esposito

AUGUST 11, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Is a social media contest right for you? Written on August 11, 2010 by Espo in social media In last week’s #PR20Chat, there was a great conversation about social media contests. What are your goals? 1 Comment - Leave a comment!

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Social Media iPad Class Creative Commons 35

Jeff Esposito

MAY 25, 2011

The coldness has had a local columnist to suggest that the team should install a no social media policy for the team’s players. The league currently has guidelines for off-field personal conduct and all players go through media training so why not look to expand the training to personal conduct in the social space?

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Social Media Policies Training Guidelines 38

Jeff Esposito

JULY 27, 2012

Is Facebook the anti-ROI for brands? this is a pretty good read from Nichole Kelly over on Social Media Explorer. Facebook Advertisers Find Better Payoff with Sponsored Stories – this report does not shock me at all. Facebook is looking to keep people on their platform and knows that people trust other people.

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Twitter Facebook ROI Training 38

Jeff Esposito

FEBRUARY 21, 2011

Despite a lack in initial traditional media outlets and internet sources due to government intervention, the people were able to be heard via social networks. These networks were not the underlying reason for social change, but rather served as an.

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Social Media Social Networking News Twitter 55

Jeff Esposito

JANUARY 8, 2014

A recent Facebook update changed how brands are able to get content onto users’ news feeds. The change triggered a lot of negative blog posts in the social media and community management communities. As someone who manages social media internally for a brand, my initial thought was, “Hey, this sucks.”

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Meme Real Estate MySpace Organization 54

Jeff Esposito

SEPTEMBER 28, 2011

This is an interesting video on the amount of time that Americans spend on Facebook from the Wall Street Journal. Would you believe that 16 percent of online time is spent on Facebook? Wonder what the overall time on social networks is.

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Facebook Journal Social Networking Video 44

Jeff Esposito

FEBRUARY 21, 2012

If you manage a Facebook page for a company, entity or personal blog you are probably aware that Facebook has rolled out a new Insights tool. To get to your Insights click on the "Insights" link on the left hand side of your fan page.

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Facebook Metrics Comparison Data 46

Jeff Esposito

MAY 4, 2013

Earlier today, I saw the video below as a promoted post on Facebook. Ever since Facebook acquired Instagram, I’ve wondered how they would add more “Facebookish” features to the photo-filter app. social media Facebook Instagram photos of you social media news'

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Instagram Privacy News Social Media 44

Jeff Esposito

JULY 8, 2014

A few weeks back, I took the stage at Internet Retailer ‘s annual conference for the ecommerce industry to discuss social media and how marketers can do it right, but also how they can do it very wrong. Much of the value of social media lies within the data that is readily shared by its users.

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Retail Conference Industry Social Media 41

Jeff Esposito

FEBRUARY 27, 2013

While I believe that social media is a great platform for customer support, I think our current views of what is acceptable in terms of response time or expected quality of service for social Customer Relationship Management (CRM) is destined to fail. Therein lays the problem. My Klout or Kred score does not matter.

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Social CRM Klout Case Study Social Media 42

Jeff Esposito

MARCH 18, 2012

No, not the conference attendees, but rather the social media landscape. The atmosphere at the conference was that social media has matured from a cute trend to a part of business as usual. One hot topic among the folks I met was the new advertising models for Facebook and Twitter.

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Conference ROI Small Business Metrics 40

Jeff Esposito

JANUARY 30, 2013

Over the weekend I saw a post (on left) from the Baltimore Ravens asking fans what they wanted to see on the team’s Facebook page during the week of the Super Bowl.

Case Study 41

Case Study Travel Social Media Management Team 41

Jeff Esposito

JULY 9, 2012

Do you know what types of customers are connected to your company on social media? It might sound like something trivial, but marketers and communicators working in social media are going to need to know it as more C-level executives turn their eyes to the Twitters and Facebooks of the world.

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Crimson Hexagon Radian6 Sentiment Analytics 42

Jeff Esposito

AUGUST 4, 2011

Is Barack Obama losing his social media touch? – This article is worth a read and can serve as a cautionary tale for brands who think that they can turn social media on and off. Advertisers Begin to Look Beyond Facebook and Twitter – the title of this piece is a bit misleading. In a nutshell, I would say yes.

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Case Study Authentication Study Advertising 42