Direct Marketing Observations

DECEMBER 1, 2011

They fear an employee that waxes on about their company in a negative manner off hours on Twitter or Facebook, or they fear the customer that complains about their company or number (2a) they fear the competition doing more with social media than they are. But why can’t organizations just move forward with social media?

Organization 212

Organization Social Media Training Policies 212

Direct Marketing Observations

OCTOBER 14, 2014

Did Facebook just jump the shark? Back in April of 2013, Facebook launched stickers but only in private messages. Facebook Facebook stickers social media' Or does it just seem like it? So instead of saying how much fun I had at the beach with my friends. I’ll just do this… .

Facebook 170

Facebook Features Social Media Questions 170

Direct Marketing Observations

DECEMBER 19, 2011

As 2011 winds down, it’s time for me to reflect on the state of my social media world in 2011. Things that I thought I knew about social media in 2011: 1) That I knew what I was talking about. They’re ready as long as they have their social media policies in place. It’s actually a start.

Social Media 228

Social Media Policies Consultant ROI 228

Direct Marketing Observations

JANUARY 21, 2011

If you’re new to social media marketing, you might feel like you’re a little late to the game. However, fear not, there are some who have actually been slogging through social media so long without any discernible results that they might as well have started yesterday. In a sense, if you are new , you are a little late.

Social Media 166

Social Media Social Networking Class Case Study 166

Direct Marketing Observations

APRIL 19, 2010

How can you protect your children from social media? It hasn’t been a problem yet&# , “My kids are good, they’re responsible and know what they are doing, nothing has happened, nothing ever will&#. “Facebook seems harmless&# , and besides, all they do is text&#. Update their status on Facebook.

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

JUNE 2, 2011

Is there a tipping point looming here where eventually everyone tires of being so social? It’s not going to happen yet, but as I was made aware in a comment on a post I wrote about social media bubbles -&# there is a bubble, it’s just different&#. Who you are connected to within Facebook is your network.

Social Media 244

Social Media MySpace Social Networking Mobile 244

Direct Marketing Observations

JANUARY 26, 2010

Last week seemed to be the week to talk about social media and B2B. Because B2B is focusing on social media. The impact of social media on B2C is obvious, but B2B is starved for information, case studies, consultants that know what they are doing and knowledge. How to Fail at B2B Social Media.

B2B 180

B2B Social Media Case Study Consultant 180

Direct Marketing Observations

AUGUST 24, 2011

If you’ve been in this business for any length of time, then its time to take your collective aggregate knowledge of social media and add it to the overall mix of what you know and do. We’re at least five years in and I want you to quit being a social media specialist, because you aren’t one any longer.

Social Media 199

Social Media Skills SEO Aggregator 199

Direct Marketing Observations

JUNE 7, 2011

My graph is not totally untrue for those of you that play in the space, but I was reading a post by Tom Webster today titled, The Uneasy Relationship between Twitter and Social Media Measurement and I knew exactly where he was going with it. If the answer is yes, this troubles me.

Crimson Hexagon 189

Crimson Hexagon Social Media Radian6 Klout 189

Direct Marketing Observations

MARCH 1, 2017

When a brand pushes out a “piece” of social media content, they’re hoping that content will move the needle in the form of a standard KPI, i.e. mentions, likes, favorites or followers. The need to have an over-arching strategy to every social media platform is not only a key to success but it should be a mandate.

Content 100

Content Social Media LinkedIn Platform 100

Direct Marketing Observations

NOVEMBER 24, 2010

What’s right in social media? As much as some people are apt to point out the #FAILS in social media, this was the big win of 2010. What’s wrong with social media? The semantics of social media education. The barriers in social media are not so high that it is an exclusive club.

Social Media 201

Social Media Mashup Yahoo Mobile 201

Direct Marketing Observations

MAY 28, 2010

In some cases, I made mistakes, which made me better the next time I did it, but it also gave some individuals within these companies the notion that social media does not work. Create new business opportunities or leads through landing pages and targeted email campaigns supported by social media. Create listening posts.

Social Media 203

Social Media Marketing Social Bookmarking Widget 203

Direct Marketing Observations

OCTOBER 7, 2010

This morning Jay Baer wrote a post about how social media behemoth Facebook was basically suffocating the rest of the web 2.0 Forget ad revenue from traffic as a major concern for new social startups. They now have to compete with Facebook right out of the blocks. Frankly I have to agree with him.

Company 183

Company Social Media Microsoft Web 2.0 183

Direct Marketing Observations

OCTOBER 12, 2010

Throughout all the major social media platforms and channels of course. We obviously sat in a room and agreed with the highest ranked person in the room who happened to love the logo but we failed to perhaps use social media channels to ask those that wear our clothes what they thought. They went off. What do we do?

Social Media 209

Social Media Crowdsourcing Retail UGC 209

Direct Marketing Observations

JULY 28, 2011

The emergence of transmedia storytelling over the past decade has lead to or created some unique opportunities in social media. Transmedia, according to Henry Jenkins a professor at USC is “the art of conveying messages themes or storylines to mass audiences through the artful and well planned use of multiple media platforms”.

Platform 190

Platform Social Media Drupal Open Source 190

Direct Marketing Observations

JUNE 23, 2011

Including corporate America, and yet that is their greatest fear with social media. They fear the new found empowerment of an existing employee and the new hires that have expectations around the company being truly social and digital. Of course some would say well social isn’t new anymore. Of becoming social.

Social Media 200

Social Media Posterous Collaboration Course 200

Direct Marketing Observations

JANUARY 29, 2010

So you want to know about social media ? What do YOU know about social media? And after you have done that…the client waits for you to finish and then asks… Can you make us a Facebook page and get us ranked #1 on Google? Do they have any idea how difficult social media marketing is?

Social Media 174

Social Media Marketing Social Networking Consultant 174

Direct Marketing Observations

JANUARY 10, 2011

It’s not just social media. Monopolies in social media? Facebook has an argument, but that’s about it. In social media, is it possible that what they are saying is fresh? Why does history repeat itself even in social media? Who’s doing fresh in social media right now?

Social Media 159

Social Media Microblogging Aggregator Blogger 159

Direct Marketing Observations

JUNE 23, 2010

I was talking to an SMB owner the other day who is doing everything that he is supposed to do in regards to social media usage for his company, and doing it seemingly correctly. By correctly I mean he has a Facebook fan page and a Twitter account which he updates semi-regularly. His customers are not on Twitter and Facebook.

Case Study 156

Case Study Social Media Study Sentiment 156

Direct Marketing Observations

NOVEMBER 4, 2011

Lots of marketers have tried to peg the value of a Facebook fan/like in fact I recently read that when a Ticketmaster user posts a specific event they are attending, or may want to attend, to Facebook, it generates $5.30 in increased sales from the engagement that Facebook encourages. of direct ticket sales. A massive push?

Klout 206

Klout Facebook Metrics Engagement 206

Direct Marketing Observations

FEBRUARY 25, 2011

We’ve all been wondering either on the behalf of the company’s we work for, or the clients we serve, or for ourselves- How can we leverage Facebook to actually make money? Recently, Social commerce platform ChompOn , threw down the gauntlet by publishing some data on how much a Facebook share and tweet is worth.

Facebook 178

Facebook Social Networking Widget Advertising 178

Direct Marketing Observations

DECEMBER 14, 2010

In social networks and social media, every time we join a new shiny network, or register for something online, we give up a little piece of our privacy, like a sculptor chipping away at a piece of marble. Facebook did the same thing when it came to compromising our privacy the first time. So let me ask you something.

Social Media 166

Social Media Privacy Foursquare Policies 166

Direct Marketing Observations

MARCH 16, 2010

Last week I wrote a post that got a tremendous amount of love from the folks over at social media today and rightly so, it was all the reasons why I love social media. 3) Your social media certification classes didn’t really take off like you thought. 14) Social media is dead anyways.

Social Media 173

Social Media Real Estate Foursquare Case Study 173

Direct Marketing Observations

MAY 3, 2010

So many strategies stop at the tools so you end up with a blog or a Facebook page and the strategist goes home. To translate this back into social media jargon, you end up with an audience of lurkers (assuming they stay that long) when you are attempting to get those consumers engaged. via hashtagsocialmedia.com.

Lurker 138

Lurker Social Media Hashtag Curation 138

Direct Marketing Observations

JANUARY 27, 2011

I joined a private group in Facebook. Sure it was in a private Facebook group but I can’t take back what I did and naming names does me or this blog post no good, but there’s a valuable lesson here. Like I said, there are no take backs in social media. It’s about you and me and how we treat others.

Social Media 177

Social Media Social Networking Groups Groups 177

Direct Marketing Observations

APRIL 11, 2011

Is that creating a Facebook page just to satisfy the critics and the bashers? One of the easiest ways to opt out of the social media revolution is to do just enough to satisfy the hacks that may be looking at your social efforts who then may be writing, speaking or commenting about your stuff and trying to poke holes at it.

Company 178

Company Social Media Compete Sports 178

Direct Marketing Observations

APRIL 26, 2011

I know that the comparisons between Facebook and Twitter are not justified. Facebook is really about developing deeper relationships with friends and family whereas Twitter is more about sharing and consuming information with people in a quick and easy fashion. Why did Facebook create Places?

Twitter 183

Twitter Facebook API Foursquare 183

Direct Marketing Observations

SEPTEMBER 29, 2015

About four years ago I wrote a post/checklist on what you should require when you hire your next social media rockstar. Do you understand how social media fits into the overall marketing plans and goals of any organization regardless of industry? Could you build a sound business strategy for a client around social media?

Social Media 100

Social Media Collaboration Team Resources 100

Direct Marketing Observations

AUGUST 30, 2010

This morning though, five years later, I was wondering if social media could have “helped&#. The year was 2005 and we were just on the cusp of social platforms roaring into our lives. If we would have been able to use Twitter and Facebook specifically, would that have helped emergency services? None of us did.

Social Media 162

Social Media Mobile Platform Twitter 162

Direct Marketing Observations

APRIL 21, 2010

This past Monday, I sat on a panel in Naples Florida where we talked about social media and children. Accountability-Social media has now made everyone accountable for what they do and what they say now. Yet children do not realize the larger implications of their online actions and interactions in social networks.

Education 177

Education Social Media Wikipedia Social Networking 177

Direct Marketing Observations

MAY 26, 2010

I’ve been writing and talking a lot about Facebook and children and parents lately, and the site Togetherville is at least a step in some direction. I came across Tlists when I showed up on one of it’s lists of “The most listed Tweeters on 921 lists about Social Media&#. What are the top brands on Facebook?

Sites 148

Sites Social Media GPS Construction 148

Direct Marketing Observations

OCTOBER 5, 2011

I’m the biggest proponent of social media that you could possibly find but I am also the one that told my daughter that she doesn’t need Facebook. I also told a group of 400 parents and educators that anyone under the age of 16 doesn’t need to be on a social network. She’s 14. Why the flip-flop?

Social Media 152

Social Media Aggregator Loyalty Social Networking 152

Direct Marketing Observations

MAY 14, 2010

I’m listening to the pushback from Facebook users and parents who are concerned about Privacy. I’m compiling an exhaustive list of blog posts and articles related to Facebook, children, and privacy and how it impacts all of us. Facebook: Children evade social websites’ age limits. I hope it helps.

Wiki 214

Wiki Facebook Privacy Forums 214

Direct Marketing Observations

AUGUST 18, 2010

Enter social media. You’ve been reading a lot about Social Media and it has invaded your ecosystem.Blogs are your in reader but your involvement in it is marginal at best. Every day you keep hearing more and more about social media. Tags: social media. You do everything at your company.

Social Media 152

Social Media How To Consultant Company 152

Direct Marketing Observations

JULY 6, 2010

Traipsing in and bellowing to anyone who will listen, that the tranformative nature of social media will change the way you do business for the better, is a lofty claim. What if you could only use one “social solution&# ? Let’s say you’re a consultant, which social media solution would you suggest and why?

Social Media 143

Social Media Wiki Social Bookmarking Flickr 143

Direct Marketing Observations

MARCH 18, 2010

I knew they were still trying to wrestle with the alternative options that social media might provide. But coupled with wrestling whether to make the leap or not, was the notion that commitment to social media is labor intensive. They already wear a lot of hats and now they have to somehow integrate social media?

Social Media 168

Social Media Tweetdeck LinkedIn Social Networking 168

Direct Marketing Observations

FEBRUARY 16, 2010

It means as more and more networks are created and developed to be Facebook killers and Twitter killers, the more time that we’re going to need to at the least, kick the tires, create a profile, contribute to some conversations and give it a test drive which further diminishes the value of our time that we may devote to ourselves.

Social Media 168

Social Media Social Networking Conversation Sites 168