Akamai Marketing

JULY 13, 2011

For sometime now, I’ve talked at you and with you about social media karma and best practices. However, we all create our own rules and definitions for what works for us in social media conversations. Conversely, we all have our own expectations about what a brand/company does with their social media profiles.

Company 161

Company Social Media Brands Discount 161

Akamai Marketing

FEBRUARY 3, 2011

The White Rabbit was talking to her, but much of it was non-nonsensical, Alice was intrigued, so she began to follow the talking White Rabbit, until she found herself falling into an endless, cavernous rabbit hole, when she finally stopped falling, she found herself in another world.Wonderland, also known as Social Media.

Social Media 138

Social Media Klout Policies Consultant 138

Akamai Marketing

MARCH 24, 2011

THEN, I’m going to tell you why its relevant to social media. How does Kaizen relate to social media? have when beginning a social media program. If we’re honest with ourselves, the only reason businesses today don’t employ social media already is because they are afraid.

Social Media 149

Social Media Klout Policies Small Business 149

Akamai Marketing

JANUARY 25, 2013

Stay Akamai: Dear Facebook: For a very long time I’ve had a love-hate relationship with you. These days, my status with you is “complicated.” ” That’s because I wear two hats, I’m both.

Social Networking 264

Social Networking Advertising Platform Facebook 264

Akamai Marketing

APRIL 26, 2011

We’re all looking for quantifiable data for our social media efforts, right? That’s why I wanted to share with you the findings of a recent study by Buddy Media.

Research 156

Research Engagement Study How To 156

Akamai Marketing

JULY 6, 2011

And its easy for people to feel turned off when people or THEY support ignore them , that’s when your social media presence can become a liability. But they may feel they know you or your company.and isn’t that the point? And if you tell me you are too busy to respond to everyone, I say, its time to get some help.

Klout 221

Klout Twitter Creative Commons Facebook 221

Akamai Marketing

JUNE 1, 2011

I may now understand why people think its OK to buy Facebook fans. I might have finally “gotten&# it. These same people have been buying direct mail and email.

Buy 159

Buy List Facebook Engagement 159

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. 640 Million on Facebook. By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter.

Lurker 203

Lurker Klout Policies Consultant 203

Akamai Marketing

OCTOBER 4, 2011

If you read this blog regularly, then you know that I rarely deviate from the business topic of social media. Recently, I was approached to help with a social media campaign called the Blue Key Campaign (#bluekey). You might have seen my tweets about the campaign, its a true grassroots social campaign. Facebook.

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Flickr Campaign Consultant Social Media 272

Akamai Marketing

JUNE 15, 2011

I recently read an article by Tom Webster about the fact that measuring social media is limited largely by the fact that most data comes from Twitter rather than Facebook.

Research 188

Research Twitter Influencer Engagement 188

Akamai Marketing

JANUARY 1, 2015

Due to budget constraints, social media was the only media deployed to encourage adoption of DaBus mobile app and attendance at the event. A Facebook page was developed, it wasn’t actively utilized for the short campaign. Some social media influencers were first-time bus rides.

Case Study 100

Case Study Study Storify Products 100

Akamai Marketing

JULY 7, 2011

Will it replace Facebook? I think it will be DIFFERENT from Facebook. I think that Google+ will have some interesting effects, I think collaboration may happen more natively on Google+ than on other social media sites, which may endear it to creative thinkers who also often happen to be early adopters.

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Google Conversation Collaboration Conference 142

Akamai Marketing

OCTOBER 28, 2012

Some thoughts about social media during emergencies and disasters. The feeling of helplessness is overwhelming; social media kept me connected and as importantly let people know I was safe. I was reliant exclusively on Twitter (mostly), Facebook and my car radio to get updates for the tsunami.

Social Media 264

Social Media Telecommunications Hotels Hashtag 264

Akamai Marketing

MARCH 23, 2011

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. With all the dynamics elements to creating a successful social media presence, its sometimes hard to know where to start or even what books are worth the time investment.

Review 142

Review Company Klout Policies 142

Akamai Marketing

FEBRUARY 22, 2011

This is a discussion in social media circles today, and everyone has their opinion. What’s your social currency? Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend.

Tools 163

Tools Klout Policies HootSuite 163

Akamai Marketing

APRIL 30, 2009

Social media has reached the masses. Does anyone else think its interesting that Twitter, the hottest social media network today, is generating events? What’s your social currency? Everyone is doing it. Ah, events. They just won’t go away, despite the trendiness of the web.

Eventful 116

Eventful Twitter Klout Policies 116

Akamai Marketing

SEPTEMBER 13, 2011

Audiences complain about your company publicly, maybe on your Facebook page, maybe in a blog (Think: Dell Hell ). Communities are the people who stand up for you when there is flamer on your Facebook page (Compare Dell Hell with the Community’s response to Dell’s Flaming Notebook ).

Communities 174

Communities Creative Commons Buy Advertising 174

Akamai Marketing

FEBRUARY 8, 2011

Because if you are creating content, you are likely distributing and promoting that content in variety of ways, including social media. While most of this isn’t a surprise if you are monitoring your social media efforts, it is helpful to see it so cleanly laid out and including other sources besides Twitter.

Postrank 134

Postrank Analytics Tools Klout 134

Akamai Marketing

JUNE 28, 2009

What’s your social currency? Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. All Rights Reserved.

Mobile 124

Mobile Klout Policies Tourism 124

Akamai Marketing

MARCH 9, 2009

What’s your social currency? Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. All Rights Reserved.

Eventful 100

Eventful Klout Tourism Policies 100

Akamai Marketing

MAY 17, 2011

I have about A LOT of web-based apps I am using to help make social media tracking easier. Which is why is started “Tool Tuesday&# , because I think you, ,my.

Tools 163

Tools Social Media Review Analytics 163

Akamai Marketing

JUNE 26, 2012

For me, one of the more fascinating aspects of social media is the impact it has had on our culture. Depending on how you look at it, social media has either revolutionized communication, or made it easier to do what we did 100 years ago. One would think that the culture of social would be embraced by employees.

Social Media 163

Social Media Case Study Apple Collaboration 163

Akamai Marketing

MARCH 9, 2009

What’s your social currency? Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. All Rights Reserved.

Eventful 100

Eventful Tourism Klout Travel 100

Akamai Marketing

JULY 26, 2011

And sometimes, particularly of late, the conversation (engagement) happens on Twitter or Facebook, so its not going to correspond exactly to web traffic. After all, isn’t that the promise of social media? But its disturbing the increase I see of people are sharing things when they don’t know what it says.

Engagement 156

Engagement Twitter Creative Commons Trends 156

Akamai Marketing

FEBRUARY 11, 2009

What’s your social currency? Social Media Complainers – your new BFF’s Successful Blogging for Small and Medium Businesses A Thousand Little Cuts of Social Media – A Kaizen Approach I recommend. All Rights Reserved.

Klout 100

Klout Eventful Policies Hosting 100

Akamai Marketing

NOVEMBER 1, 2011

We’ve been talk A LOT about social media analytics, metrics and measurement here on this blog. As evidenced by this video created by the Unmarketing Team of Scott Stratton, which tickled the funny bone of lots of social media peeps last week: Social Media ROI by UnMarketing.

ROI 161

ROI Social Media CPC Metrics 161

Akamai Marketing

NOVEMBER 10, 2011

While using social media for business purposes has been around for the better part of 5 years now, we’re reaching a place where businesses are starting to ask “what should I be doing with social media?” After dabbling in Facebook or opening a Twitter account, the next question is often, “what now?”

Questions 192

Questions Social Media ROI Domain Name 192

Akamai Marketing

MAY 19, 2011

As if Twitter and Facebook don’t have businesses and users scrambling to keep up, a new type of site is cropping up that engages audiences through Question and Answer format.

Conversation 185

Conversation Types Sites Questions 185

Akamai Marketing

FEBRUARY 9, 2011

While the report doesn’t directly address much about social media, it does make a case for some strategic choices that may impact your social media campaigns. Facebook & Twitter Uses Change Users in the 55+ demographic increased their usage of Facebook and Twitter.

comScore 156

comScore Review Klout Marketing 156

Akamai Marketing

JULY 12, 2011

Doesn’t work both ways: It would be awesome if when I saw a link shared by someone else I could share it to Twitter, Facebook or LinkedIn from Trunk.ly and it would attribute the link source appropriately. Overall, I like Trunk.ly and can see a use for it.

Tools 138

Tools Aggregator StumbleUpon Digg 138

Akamai Marketing

MARCH 1, 2011

We should never sit on our laurels in social media. Share and Enjoy: Tags: social media , Tool , Twitter 4 Comments Kalin Dudley Posted March 18, 2011 at 5:40 PM Tara, This is an interesting subject as I was actually experiencing something from my personal twitter account last Friday. What’s your social currency?

Tools 160

Tools Klout Policies Tourism 160

Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Share and Enjoy: Tags: blog , social media , strategy 2 Comments Dania Posted March 29, 2011 at 7:00 PM Great information.

Press Release 238

Press Release Technorati Klout Metrics 238

Akamai Marketing

NOVEMBER 22, 2011

Sprout Social did have some implementation challenges when they released their new features, so I wanted to wait until the dust cleared to write about it. It appears as though the dust has settled and its a new day in social media management. Now, if we could only match those darn Facebook conversations, we’d be golden.

Tools 149

Tools Social CRM Comparison HootSuite 149

Akamai Marketing

JULY 10, 2012

But today, I’ve got a great example of implementing social values. It doesn’t even come with an example from social media. Another great example of how social media isn’t about the platforms, but about the way companies embrace social values of transparency, two-way communication and engagement.

Survey 130

Survey Small Business Social Media Examples 130

Akamai Marketing

AUGUST 29, 2011

to share content from other Social Media Club members. Its a great way to support other Social Media Club professionals and its been a fantastic conversation starter. Y0u can also add keywords from Facebook or specific hashtags to your Paper.li. I use Paper.li is to curate your Twitter list carefully.

Curation 255

Curation Paper.li Storify Tools 255

Akamai Marketing

AUGUST 9, 2011

To explain: last we I talked about how you shouldn’t be too blinded by demographics in social media, because, people like to talk to other people, not marketers. By content, I don’t just mean blog posts, and Tweets and Facebook updates, I mean all content. What to Consider When Building Content. Guess what?

Content 202

Content Creative Commons Types Social Media 202

Akamai Marketing

MARCH 17, 2014

Facebook is less wide open, limited mostly to people I actually know in real life, you know, my Mom and my high school classmates. ” It isn’t because I don’t “get” social media and the power of connecting. I’ve made some great connections on both networks that I wouldn’t have otherwise.

LinkedIn 176

LinkedIn Meeting Instagram Skills 176