Jeff Esposito

MARCH 8, 2011

70% of the US’ 149 Million Facebook users login daily ( Ogilvy ). Facebook is the top visited website, accounting for over 8% of all online visits ( Hitwise ). 46% of US small businesses utilize social media in their marketing mix ( Vistaprint ). Americans spend 2 hours, 12 minutes per day on Twitter ( Experian ).

Sysomos 44

Sysomos Hitwise Social Media Statistics 44

Jeff Esposito

JULY 8, 2013

In 2009, when I started using Twitter and Facebook for business reasons, I could understand why executives were afraid to join the social media conversation. I failed to teach them the value of a Tweet, and it’s part of my mission for clients I’m now working with as a small business owner.

Reputation 47

Reputation Authentication Small Business Social Media 47

Jeff Esposito

MARCH 18, 2012

One hot topic among the folks I met was the new advertising models for Facebook and Twitter. Facebook has created the perfect drug and knows it. This addiction has given Facebook the perfect flytrap and opportunity to become the Internet. These new models represent a sort of coming of age for the space’s two biggest players.

Conference 40

Conference ROI Small Business Metrics 40

Jeff Esposito

NOVEMBER 15, 2013

Facebook post of photo showing hand on breast gets school coach fired – this is another example of overreacting and not having a social media policy in place. Coca-Cola Designed Its New Can Around A Problem No One Has – Is it me or is the whole cold activated fad past its prime? Five for Friday'

ROI 34

ROI Policies Small Business Study 34

Jeff Esposito

MAY 27, 2011

A New Way to Calculate What Facebook is Worth to Your Business – Anyone who reads this blog with regularity knows that I love measurement. This post from Jay Baer offers a great insight into a method that would work great for small businesses and mid-sized enterprises for calculating the value of Facebook to the enterprise.

Vimeo 35

Vimeo Blogger Conversation Small Business 35

Jeff Esposito

MARCH 3, 2014

Every social network is not right for every business and/or their customers. So, for example, Facebook is the world’s largest social network, but if it is not being used by a brand’s customer, why invest time and resources there instead of a site where they are active? Social Business social media MITX monetizing social media'

Social Media 20

Social Media Marketing Overview ROI 20

Jeff Esposito

JANUARY 14, 2011

So you know where I stand, but who would have known that small business owners think the same way. Will Facebook Reign Supreme In 2011? So this piece on Social Media Examiner offers an interesting look at to what Facebook’s future may hold. Gurus: Do You Love Them or Hate Them? –

Small Business 34

Small Business Team Social Media Social Networking 34

Jeff Esposito

MARCH 11, 2011

I am also still doing the crowdsourced social media tips for small businesses so feel free to grab me if you see me or leave comments here. The Facebook Empire Ends Here – I love this post from Geoff Livingston. Hope all is well with you and you have a great weekend and I’ll catch you next week….

Crowdsourcing 21

Crowdsourcing Brand Monitoring Small Business Social Media 21

Jeff Esposito

MAY 20, 2011

One morning we were pitching the Small Business Happiness Index from Vistaprint , the next I was sitting home with my son as Mrs. Espo enjoyed a night off checking out the Red Sox. This means that companies only track where the person purchasing came in on, whether it be Twitter, Facebook, email or paid search.

Klout 31

Klout Paid Search Analysis Small Business 31

Jeff Esposito

MAY 20, 2011

One morning we were pitching the Small Business Happiness Index from Vistaprint , the next I was sitting home with my son as Mrs. Espo enjoyed a night off checking out the Red Sox. This means that companies only track where the person purchasing came in on, whether it be Twitter, Facebook, email or paid search.

Klout 30

Klout Paid Search Analysis Small Business 30

Jeff Esposito

AUGUST 11, 2010

Brands that are out of the limelight, charities and small businesses looking to add a contest to their repertoire need to determine if there is a strong enough community for the contest. With Facebook, do a site search similar to the one previously mentioned and look at your existing fans. What are your goals?

Social Media 35

Social Media iPad Class Creative Commons 35

Jeff Esposito

FEBRUARY 24, 2011

Earlier today, we launched our first Infographic on the latest study that looks at optimism in the small business space. Facebook, Twitter, LinkedIn, etc.) for their business this year. When asked if they used a tax professional to file a tax return for their small business, 48% said they did.

Small Business 41

Small Business Statistics Survey Study 41