Ari Herzog

JANUARY 3, 2013

Because of the expense, many small businesses have relied on more basic ways to spread information about their business: customer loyalty and word of mouth. For years, mom and pop businesses remained open because of their personal touch and their expertise in product or service. This is what mobile technology can do.

Small Business 138

Small Business Mobile Applications Loyalty 138

Ari Herzog

JUNE 28, 2012

Laurent works for an email marketing company and has her own Facebook page to promote training events and ask her fans what they think about the evolution of social media. Christine Green offers web designing services to small business owners. She is self-employed and uses Facebook to share industry articles. Corissa St.

Facebook 189

Facebook Loyalty Small Business Eventful 189

Ari Herzog

DECEMBER 19, 2012

Scroll below his post to add a comment — and be forced to comment through Facebook. Whether or not you choose to share that comment on your Facebook wall is up to you, but it’s either comment with Facebook or don’t comment at all. If you do comment, how do you react to a Facebook system?

Comments 119

Comments Disqus Facebook Blogosphere 119

Ari Herzog

SEPTEMBER 16, 2012

A survey of 600 small business owners across the United States indicates that 90% are actively engaged in social networking sites and 74% perceive social networking as valuable — if not more valuable — than networking in-person. The takeaway is clear. You need to be where your customers are. Got a question?

Small Business 195

Small Business Social Media Foursquare Survey 195

Ari Herzog

AUGUST 30, 2012

There is a trend among small business marketing in stores. Small businesses have increased their social media and digital presence online and are now taking it to the brick and motar level in some very traditional ways. Small business owners are not telling customers about the featured beer or the cost of eggs.

Retail 130

Retail Social Media Small Business Compete 130

Ari Herzog

AUGUST 22, 2013

I taught MBA students and small business owners everything from Facebook marketing to email marketing. Six months ago I folded my business and wrote on my blog about a desire to work full-time as a digital marketing manager — with coworkers, a boss, collaboration, and the water cooler. I logged onto Facebook less.

Meeting 168

Meeting Marketing Avatar Flickr 168

Ari Herzog

MAY 7, 2014

I helped small business owners, large business managers, nonprofit directors, and anyone in between with social media. Maybe they wanted help understanding Twitter or building a Facebook page or designing a blog or starting on LinkedIn. I return to Joshua’s picture. I did it all. I like Joshua’s pictures.

Training 110

Training Small Business Consultant LinkedIn 110