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How to Find Your Audience on Social Media

Social Media Strategies Summit

You spend time planning and creating content for multiple social media platforms. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” This is a massive issue for many brands.

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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

Social media is a cut-throat world. But it’s not all bad news because those same rivals can be a major source of inspiration for your own social media strategy, helping you identify new opportunities and close gaps in your content calendar. Read on to learn how to run an effective social media competitive analysis.

Analysis 188
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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

Research 257
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Three Reasons We Can’t Disconnect from Social Media

Webbiquity SMM

The term “social media” implies connecting with others, socializing and sharing. While this is a reason one may engage with social media, from its earliest days other motives have driven users to partake. Image credit: fauxels on Pexels There are four core motivations for engaging with social platforms.

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Facebook Profile Suffers Negative Attack

Bill Hartzer

Is it possible to suffer a “negative” attack on a social media account or profile? My main, Meta Verified personal Facebook profile , which is different than my Facebook Page , is currently suffering a “negative social media attack” over the past 24 hours. Sure, it is.

Facebook 170
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Stock Photo Sites To Fuel Your Social Media Content

Jason Yormark

Finding reliable stock photo sites with great images for all of your social media and content marketing needs can sometimes be quite the pain. Regardless, it goes without saying that every post you make on social media should not be without a visual to go along with it. Facebook posts with images see 2.3X

Sites 124
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Facebook Launches New Site to Help App Marketers Deal with Coming IDFA Changes

Social Media Today

Facebook has launched a new mini-site to help Audience Network advertisers minimize the impacts of Apple's coming IDFA update.

Sites 217