Non-Facebook Users to Start Seeing Audience Network-Powered Ads

“Over the coming months,” you won’t have to be a Facebook user to see ads powered by the social network.

“Over the coming months,” you won’t have to be a Facebook user to see ads powered by the social network.

Facebook announced in a Facebook for Business post that it is extending the reach of its Facebook Audience Network mobile advertising network to non-Facebook users via data it gathers from third-party sites and applications that use the social network’s technology.

The social network also touted the measurement benefits for advertisers, saying that they will now be able to count conversions from people who are not connected to Facebook.

Facebook stressed that while this online interest-based advertising is common across the industry, users have access to tools to opt out of these ads, and Facebook users can adjust their ad preferences.

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