Waxing UnLyrical

APRIL 11, 2011

If you have a small business with a storefront in a small town, do 600 million Facebook accounts do you any good? In April 2010, Facebook had a statistic that said users spend 55 minutes each on the site per day. What about 30 billion pieces of content exchanged per month on Facebook? pieces on Facebook?

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Social Media How To Hubspot Compete 212

Waxing UnLyrical

OCTOBER 6, 2011

That means that it is relatively easy to find what sites your ideal audience uses regularly. But numbers are not only more precise, sometimes they tell surprising stories, like the rapid rise in Facebook users who are female and older (grandmothers looking at photos of their grand babies). Start the conversation as soon as possible.

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Social Media Platform Tips MySpace 203

Waxing UnLyrical

JUNE 27, 2012

Facebook is becoming the ubiquitous answer to all the questions you could possibly have. It still doesn’t bet Google, but if you want an opinion from your family and friends, Facebook will give it to you in real time. ” Entitled “Nissan Star of India,” the Facebook campaign started in September 2011.

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Social Media Campaign Flickr Buy 227

Waxing UnLyrical

APRIL 23, 2013

The Fake Facebook Meme. Facebook memes are scary because they can be used to justify almost any fact, are easy to make viral, and are hard to argue with due to the speed with which they are created. Twitter and Facebook both contain plenty of fake followers. and Lemmetweetthatforyou.com (Promotes sharing of site made images).

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Social Media Meme Flickr News 266

Waxing UnLyrical

DECEMBER 7, 2015

5 Steps to Finding the Best Rating-and-Review Sites for Your Business. Facebook Ad Conversion Tracking for Smart Marketers. Twitter Facebook Google+ LinkedIn Monday Roundup: Looking Ahead. Why: “Sales rise and fall for a number of reasons—many times for reasons outside of our control. ” 5. ” 5. ” 6.

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Consultant Banking Trends Review 100

Waxing UnLyrical

DECEMBER 12, 2014

Nothing has changed our industry the way technology has, so it’s actually pretty appropriate that this new site focuses on showcasing the companies and individuals driving the emerging PRTech ecosystem. Twitter Facebook Google+ LinkedIn What’s PR En Route to in 2015? promises to do. Based in the Washington, D.C.,

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Consultant Resources Industry Metrics 221

Waxing UnLyrical

OCTOBER 31, 2014

The only difference is that it is now integrated with my business site, which is really what should have happened a long time ago. Huge thanks to the team at 312 Digital for taking care of this and, while they were about it, prettying up the overall site. Better late than never, eh? I love it, but of course, I’m biased.

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Consultant Eventful Team Communities 242

Waxing UnLyrical

SEPTEMBER 18, 2013

Guest Bloggers: If you hosted a speaker at your event or built a relationship with someone in the industry, offer to guest post on their site, and invite them to yours. By publishing on their site, you’re introducing yourself to a new audience, and by inviting them to your site, you’re offering your readers a new perspective and voice.

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Eventful Hashtag Community building Tumblr 195

Waxing UnLyrical

APRIL 10, 2012

Perhaps it was an episode of Extreme Couponers or the explosion of social commerce sites such as Groupon that sparked my addiction to a good deal, but either way, I’m hooked on them. Desperate for answers, I did what any customer in 2012 would do and looked to Facebook and Twitter. If not, it’s time to bargain. Prepare for the worst.

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Small Business Flickr Upcoming Retail 267

Waxing UnLyrical

OCTOBER 19, 2010

If web metrics from these local sites start showing less referral traffic from Google, then it’s surely possible that Google Instant is, at least in part, to blame. Bing offers an excellent guide on how to optimize sites (PDF) for its search engine. Of course, I am making some assumptions here. received 13 percent.

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Google Class Creative Commons Yahoo 254

Waxing UnLyrical

MARCH 6, 2013

I went through the exercise, since I was curious, not just about how the campaign site would work, but about what I would find. Check out the Behind the Brands site, and learn how your own favorite brands score (come back and tell me, please? Twitter Facebook Google+ LinkedIn Behind the Brands: Oxfam Holds Big F&B Accountable.

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Twine Brands Policies Campaign 246

Waxing UnLyrical

NOVEMBER 26, 2012

Or you could share the site (or this post) with some family, friends and colleagues. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+. yet, ironically, the least-funded. Photo of Jen & her mom courtesy Jennifer Stauss Windrum, used with permission. Outside of the WTF? So please, would you help?

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Tips Cost Campaign Sites 272

Waxing UnLyrical

FEBRUARY 26, 2013

Facebook insists it has the answer: write better content. In doing a postmortem of sharing and traffic on my site for the last half of 2012, posts that referred to the U.S. Have you ever wondered what compels people to share content on their social networks? Presidential campaign had 30% less shares than posts on other topics.

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Content Study Flickr Advertising 256

Waxing UnLyrical

APRIL 9, 2013

I know that you cannot buy Facebook shares with Zynga currency. I don’t think I ever told her this, but my site looks a heck of a lot more put together since Erin introduced me to it. I know that no matter how we prefer our coffee it always makes us more productive. I know that setting boundaries is difficult. The Serious Ones.

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Exercises Flickr Consultant Meeting 244

Waxing UnLyrical

AUGUST 5, 2013

Social Media May Soon Drive More Traffic to Your Site Than SEO. Why: SEO is a tried and true method to drive traffic to your site, but as Katy Schamberger explains, changing demographics may soon make social media engagement more important than ever. 7 Tips for Making Small Business Blogging Manageable. Based in the Washington, D.C.,

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Engagement Social Media Consultant SEO 221

Waxing UnLyrical

SEPTEMBER 9, 2013

Your Facebook Identity Was Stolen. Why: Gini Dietrich details how identity theft on Facebook is easier than you think, and what to do if it happens to you. Security-wise, It’s a Tough Time to be an Online News Site. Twitter Facebook Google+ LinkedIn Monday Roundup: Stay Secure. Calvin Sellers explores.

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Consultant Flickr Loyalty Resources 198

Waxing UnLyrical

DECEMBER 4, 2013

Make sure the link leads to the product , not just your site. Share your pins on Facebook, Twitter, Google+, and Storify. If you have great product reviews on Facebook, Amazon, or Twitter, include a section with it (1-2 sentences) in the comment of the pinned product. Share the Pinterest love. Spread the good news.

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Storify Marketing Flickr Hashtag 216

Waxing UnLyrical

FEBRUARY 15, 2013

Considering how active we all are on social media sites like Facebook and Twitter, when Starbucks opens its Delhi location, I’m sure I’ll be among the first customers to visit them, and of course check-in at Foursquare/Facebook and tweet about it too! Image: bfishadow via Flickr, CC 3.0 . Will it be unrequited?

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Foursquare Flickr LinkedIn Fashion 237

Waxing UnLyrical

DECEMBER 21, 2010

As much as I love Twitter, and have come to enjoy Facebook more recently, each of these platforms has its limits. As of now, I have Amplify set up to auto-post to Twitter, Facebook (I can sync it to either my personal or business page, or both) Google Buzz and Delicious. You can schedule posts to Facebook. Can you say OMIGOD?!

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Social Networking Class Comments Conversation 270

Waxing UnLyrical

APRIL 12, 2018

We do content marketing and social media and paid Facebook ads and native advertising and email marketing and media relations and influencer relations and contributed content. Yet today, we see SEO specialists doing earned media to earn valuable links from higher domain authority sites. We’re all communicators.

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Team Influencer Case Study Industry 213

Waxing UnLyrical

JANUARY 24, 2011

Mobify Given the huge uptake in mobile web use , you know by now that if your site isn’t optimized for mobile devices, you are likely missing out on opportunities left and right to connect with your audiences. But creating a well-designed mobile version of your site from “scratch&# can cost you in expensive programming time.

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Tools Adwords Marketing Class 247

Waxing UnLyrical

OCTOBER 18, 2011

While Facebook is busy elsewhere, Maltese companies have been busy taking the opportunity to experiment and develop campaigns and promotions, many of which pay little or no regard to the promotions guidelines. It’s obvious that there are simply too many promotions going on for Facebook to keep track.

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Hotels Guidelines Project Groups 151

Waxing UnLyrical

NOVEMBER 7, 2014

Last week, we spent two days on-site with a new client for a series of discovery meetings. (I ” Just look at the language on this site. There is no shortage of lists of social media monitoring tools, but check out this list from my friend Ian Cleary on his Razor Social site. That’s ok. Based in the Washington, D.C.,

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Strategy Consultant Research Organization 243

Waxing UnLyrical

NOVEMBER 14, 2014

Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” There are several platforms that want you to produce long-form content on their sites. Facebook, LinkedIn, Quora, Medium … the list goes on. LinkedIn, Facebook, etc.,

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Hosting Consultant LinkedIn Energy 248

Waxing UnLyrical

APRIL 20, 2015

If your site isn’t mobile-friendly, your SEO probably won’t be as high… or may even drop. However, his post on AudienceBloom still gives you some solid 101-type information on mobile sites, in case that’s what you need right now. How to Keep your Site Fast for Mobile-Friendly. Google does too.

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Mobile Meeting Consultant Small Business 100

Waxing UnLyrical

APRIL 18, 2011

So, as far as Web presence went, we still had the blog and the official Facebook and Twitter accounts. Throughout the incident no one had posted any comments or questions on the University’s Facebook account, and only one comment about the hacking appeared on the blog (which I’ll get to later). The site was hacked at around 1 pm.

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Tweetdeck Notification Sites Team 165

Waxing UnLyrical

JUNE 2, 2014

Why: Is your brand using multiple social media sites to converse with potential customers? Twitter Facebook Google+ LinkedIn Monday Roundup: Conversations. In this guest post for Heather Whaling ‘s blog, Bethany Cramer offers some exercises to improve your conversational writing. Increase Your Social Engagement.

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Conversation Exercises Small Business Consultant 205

Waxing UnLyrical

JUNE 3, 2011

Among more traditional community managers, there is talk about how Facebook and Twitter are “ruining&# community management, and that companies seeking community managers should avoid looking for candidates on social media job sites. are misguided. That’s not a community manager.

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Communities Social Media Management Klout Flickr 195

Waxing UnLyrical

AUGUST 21, 2012

Just one of the many interesting factoids our group was given when the Regina Police Service (RPS) sent its social media officer, Kaeli Madill, to talk to us about all things Twitter and Facebook. RPS updates their social media sites every day – once in the morning and again in the afternoon. You need to be consistent and trustworthy.

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Social Media Construction Flickr Communities 165

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. Side note: In the beginning I didn’t refer to the site as a “blog” to anyone. It’s either/or. Efficiency. It’s a good thing. But, Brazil? Sign out Leave your comment here.

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Project How To Class Posterous 170

Waxing UnLyrical

OCTOBER 1, 2014

The thing is, we’re working on a new look and feel for WUL, as well as incorporating it into my business site (yes, I decided I needed to drink my own coconut water). Twitter Facebook Google+ LinkedIn Whither WUL? I truly didn’t mean to simply blank on you and disappear. Based in the Washington, D.C.,

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Consultant Conference Eventful Meeting 165

Waxing UnLyrical

FEBRUARY 14, 2013

Ditto for any PR efforts piggybacking on the day, regardless of how bad they are (what, exactly, about WUL says “pitch me for politically-themed dating sites” I really don’t know)… if you’re just getting to them today, you’re really, really late. Based in the Washington, D.C.,

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Consultant Flickr List LinkedIn 248

Waxing UnLyrical

MARCH 21, 2013

We do Facebook Q&As. Facebook Page – that way, not only I would respond, but perhaps others would too. Visit my business site if you’re curious about what exactly it is I do for a living, and then ask a follow-up, informed question. We comment on other blogs. We engage in banter on Twitter on a regular basis.

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Consultant Hosting Flickr Questions 256

Waxing UnLyrical

NOVEMBER 2, 2011

Is a Facebook page really worth more than your own website? Use Twitter to build your audience and use Facebook to talk to your audience. You now have a site that Google and other search engines can uniquely identify as you. Is this the smart way to go though? The history lesson portion of today’s program.

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MySpace Domain Name Hosting WordPress 194

Waxing UnLyrical

MARCH 12, 2014

Memes are also perfect for use on social sites. Anything that’s as at home on a soccer mom’s Facebook profile as on a fraternity brother’s is probably a good thing to bet on if you want to increase your readership or customer base. Really, really, popular. Memes are a perfect way to cash in on existing viral trends.

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Meme How To Marketing Community building 191

Waxing UnLyrical

FEBRUARY 13, 2017

Here’s what’s in the recently-upgraded course site: 34 recorded video lessons (5+ hours) plus 25+ workflows, hacks, mind maps, and formulas that I’ve developed over the years, which you can apply in your own work and that are not available anywhere else. Wouldn't you like to be in her kitchen?

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Course Module Training Banking 168

Waxing UnLyrical

SEPTEMBER 26, 2012

Owned is when a company acts like a media organization and publishes its own content, on its site, in print or on social networks. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+. Obviously, financial and staff resources are deployed to create this media.

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SEO Publishing Organization Meeting 246