Everyone’s on Facebook, Why Aren’t They on the Intranet Too?
Social Media Strategery
APRIL 30, 2011
There are always those early adopters (think Twitter users in 2007 , Facebook users in 2004 ), but generally large-scale adoption of new communications tools takes years, often decades (think radio and television) – until now. Users don’t have a clear understanding of why using the site will help them.
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