Social Media Strategery

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Everyone’s on Facebook, Why Aren’t They on the Intranet Too?

Social Media Strategery

There are always those early adopters (think Twitter users in 2007 , Facebook users in 2004 ), but generally large-scale adoption of new communications tools takes years, often decades (think radio and television) – until now. Users don’t have a clear understanding of why using the site will help them.

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Social Media Could Have Transformed Marketing — Instead, It Amplified Its Flaws

Social Media Strategery

Thriving unofficial fan sites were shut down in favor of sanitized (read: boring) official sites. Mozilla and Sonos pulled Facebook ads after the Cambridge Analytica scandal. Other things happened: Conversations gave way to content. Social media got integrated into IT, with complex usage permissions.

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How a New Communications Graduate Can Stand Out

Social Media Strategery

Rather than taking five bullets to tell me that you wrote press releases, managed social media sites, created media guides, and pitched media, tell me a story. How many social media sites did you manage? or similar site, but very few have a point of view on something related to marketing, advertising, or PR.

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Drive for Show, Putt for Dough – a Lesson for Enterprise 2.0 Platforms

Social Media Strategery

Day 1: After being enticed by the blogs, the wikis, the microblogging, and the rest of the features, you visit the site, you poke around a little bit – so far so good. This is the best site ever! I didn’t realize that I wouldn’t be able to access the site unless I was behind the firewall in one our corporate offices.

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Insulate Open Government Efforts From Budget Cuts

Social Media Strategery

“We have 5,000 Facebook fans – an increase of 143% over last year!!&#. “Our Open Government site is one of the Top 5 most popular open government sites!&#. People rushed to their dashboards to develop PowerPoint slides that illustrated the impact that their social media and open government efforts.

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Social Media and IT Security: Adversaries or Partners?

Social Media Strategery

We’ve seen the return of the Koobface virus , the Marines have banned social networking sites (*UPDATED: No, they haven’t ) , and both Twitter and Facebook were overcome by denial-of-service attacks. Facebook firewall gov20 government government 2.0 That is just not the case. Will I See You at the Gov 2.0

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Social Media isn'ta Prerequisite for Open Government

Social Media Strategery

Generate a greater variety of content on your site and update it regularly. Add external links to your site – Some agencies still have policies that say that they cannot link to non.gov sites. You can and should link to non.gov sites. Highlight an interesting article or link. Link to job vacancy announcement.

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