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Why Facebook’s Updates (probably) Won’t Kill Your Business

Navolutions

There has been a lot of misinformation out there about Facebook’s latest announcement. We’ve talked with a few frustrated business owners who are convinced that the move is a plot by Facebook to force more businesses into buying ads for posts that would have previously earned free exposure. How will my fans see my facebook page?

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What To Do About a Filtered Yelp Review

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Let’s start at Google’s official word on duplicate content : “Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results.” Or worse yet, posted front and center on the company’s site.

Review 145
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Who’s Afraid of the Big Bad Yelp?

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It turns out that the internet’s most popular business review site, at over 100 million registered users, still isn’t popular with everyone. If I had a dime for every time a business owner tore into Yelp, I’d already be retired. C) Just because they’re from Yelp doesn’t mean that it’s any more legitimate than any other advertiser’s cold call.

Review 166
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What We Can Learn from Walmart’s Bazillion Dollar Facebook Campaign

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Every once in a while, someone tells you that your business needs to be on Facebook. Or Pinterest, Foursquare, Instagram, or any of a thousand different sites. Like Walmart on Facebook? Not too long ago, Mashable did an awesome post on how much Facebook fans are worth to some of the biggest companies in the U.S.

Campaign 100
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Our Pleasanton Young Professionals Presentation: A Wrap Up & Reference

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Link building is done by earning links from relevant and authoritative sites, to make your own website more relevant and authoritative. Search engines analyze content to decide what your site is for and what information it provides. Results are more accurate with larger sites. Search Industry Stats. Personalized Google Results.

SEO 100
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Why Your Business Presence Has To Be Mobile Ready

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While it would be great to have the kind of website that viewers want to share on Facebook, the main goal for a local business’s website is to make a strong first impression, cover what you do best, and answer the most common questions. Visitors are 74% more likely to return to view a mobile-friendly site again.

Mobile 127
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What Your Webmaster Can’t Do For You

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For a website, this could include the hosting account, the domain registrar, and the CMS accounts (if you have a site on WordPress, Squarespace, or another platform). While LastPass makes it easy to share account logins for one site at a time, it might not be as convenient if you need to give a group access to several accounts simultaneously.

SEO 100