Jeff Esposito

DECEMBER 20, 2010

It’s a pretty graphic that calls out some of the ugliness that lies behind the social nature of these sites. You also see many folks on Twitter and Facebook sharing their latest posts over and over as it’s a way to bring more people to seeing what they are doing. Well, that was until folks added Facebook to it. Don’t believe me?

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Diagrams Social Media Foursquare Privacy 54

Jeff Esposito

FEBRUARY 6, 2013

We all know that Facebook and Twitter are the cat’s meow when it comes to social networks. This network, once dubbed a Facebook Killer , has never lived up to its initial hype from tech pundits. This is a great site to use if you have a product or service that photos do not do justice for or require a demonstration.

Small Business 54

Small Business Social Networking MySpace Discount 54

Jeff Esposito

AUGUST 29, 2012

We’ve talked a lot about engagement on Facebook with best practices for using Facebook for your small business. Here are some industry statistics that might ease some of your concerns: 150 million Facebook users ( socialbakers ). 69% of businesses receive recommendations from Facebook fans ( Infographioclabs ).

Small Business 49

Small Business Social Media Foursquare Statistics 49

Jeff Esposito

JUNE 27, 2011

97 percent of the top US charities utilize Facebook in their marketing efforts ( UMass Dartmouth ). Facebook expects to bring n $4.05 Facebook is the leading social network for nine out of 13 Asia-Pacific countries ( Edelman ). 73 percent of the US internet population visits Facebook each month ( comScore ).

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Social Media comScore Wikipedia Hubspot 55

Jeff Esposito

MARCH 3, 2014

When it comes to organic, this comes down to a brand’s presence and what they publish on social sites as well as the way they engage with users. So, for example, Facebook is the world’s largest social network, but if it is not being used by a brand’s customer, why invest time and resources there instead of a site where they are active?

Social Media 20

Social Media Marketing Overview ROI 20

Jeff Esposito

JUNE 2, 2011

I must also confess that I am a social media junkie, so my love affair and ease of use does not apply to the non-geeky populous who flock to Facebook like it was the last piece of dry land in Waterworld. aim to make it easy for users to get acclimated, but non-geeks aren’t into 3 rd party apps and want to use it on site.

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Microblogging Tips Sites Twitter 43

Jeff Esposito

MAY 27, 2011

Why big brands won’t pay for an ad on your blog – one of the things that always sticks in my craw when I work with bloggers from a PR perspective is when they ask for advertising to be purchased on their site.

Vimeo 35

Vimeo Blogger Conversation Small Business 35

Jeff Esposito

AUGUST 16, 2011

Early into researching different sites, I was drawn to a website based check-in site called Untappd (with a smart phone application hopefully coming down the road). Want to learn more about Untappd and other location based check in sites for beer lovers? I suggest this recent post from Mashable. And that’s OK!

Foursquare 43

Foursquare Smart Phone Social Networking Applications 43

Jeff Esposito

MARCH 8, 2011

70% of the US’ 149 Million Facebook users login daily ( Ogilvy ). Facebook is the top visited website, accounting for over 8% of all online visits ( Hitwise ). YouTube accounts for 86% of US online video watching, Hulu, the #2 site, receives just 7% ( imediaConnection ). 62.14% of Twitter users are in the US ( Sysomos ).

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Sysomos Social Media Hitwise Statistics 44

Jeff Esposito

MARCH 27, 2013

Email marketing open rates are dipping and on a site like Twitter only 25 percent of your followers will see what you Tweet out. Take a look at your email inbox or the ads on the right-hand side of your Facebook page. Our lives are filled with clutter. While all are great, they contribute to the clutter that we see.

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News Sites Twitter Facebook 37

Jeff Esposito

NOVEMBER 26, 2012

Twitter – this is my go to site for news, entertainment and catching up with friends and trading random insults. Facebook – this is my necessary evil of social networks. ” A lot of interesting (politest word I could think of here) things are posted on Facebook. Over the past few weeks, work has been a whirlwind.

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Social Networking Foursquare Privacy Travel 47

Jeff Esposito

FEBRUARY 25, 2013

The Planters page on Facebook has two separate voices – one for Mr. Peanut and the other being more human to answer customer questions and complaints. I really dig what Chobani does when it comes to social media in building up a loyal community on sites like Twitter to sharing recipes on Pinterest. While Ford.

Company 47

Company Social Media Brands Eventful 47

Jeff Esposito

FEBRUARY 12, 2012

It is a location-based network that offers personal sharing and intimate networks, kind of like a hybrid of Facebook and foursquare mixed with a close circle. Pinterest – Despite all the hype around Pinterest right now including the traffic volume that it sends to sites, I am still relatively new to the site.

Applications 40

Applications Foursquare Curation Social Networking 40

Jeff Esposito

JULY 9, 2012

It might sound like something trivial, but marketers and communicators working in social media are going to need to know it as more C-level executives turn their eyes to the Twitters and Facebooks of the world. or Google analytics can show the traffic driven to your site from social media.

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Crimson Hexagon Radian6 Sentiment Analytics 42

Jeff Esposito

MARCH 2, 2011

If you have logged onto Twitter, Facebook, Yelp!, We like shiny things and want instant satisfaction from brands on the sites that WE are comfortable on. I tend to stick to blogs, Twitter, Facebook, foursquare and SCVNGR. We are creating an insatiable monster. I just don’t have time to be efficient to play in other spaces.

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Foursquare Training Meeting Company 42

Jeff Esposito

OCTOBER 15, 2010

For example, if you run an e-commerce site, and you define social media success as driving sales through your Facebook page, your metrics are pretty easy. It doesn’t necessarily matter how many Facebook fans you have, right? But it matters that referrals to your e-commerce site increased 10 percent last year.

Social Media 33

Social Media Metrics Education Cost 33

Jeff Esposito

JUNE 25, 2011

I am not the biggest fan of gimmicks and contests on sites like Facebook. There is typically not a lot of brand tie ins and extended benefit for the company as a whole. Fans attained in a contest with prizes not associated with the brand are not going to stay engaged over the long-haul.

Film 38

Film Campaign Company Team 38

Jeff Esposito

FEBRUARY 24, 2011

Now I am OK with the fail whale or Facebook downtime, but getting excessive junk from a networking site is awful. If you guessed an email glitch from LinkedIn that is spamming, well then you are right. I took this earlier today and am still receiving identical emails.

LinkedIn 29

LinkedIn Team Sites Facebook 29

Jeff Esposito

JULY 15, 2011

Why the Facebook feature frenzy will fail – I love this post from Geoff Livingston on the plethora of new features that rolled out from Facebook. If you are like me, you probably realized that the site has become similar to a jalopy, something that gets you what you need, but is clunky and not user friendly.

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Blogger Review Features Social Media 35

Jeff Esposito

MARCH 8, 2012

Facebook Warns Brands that Scale in Social Won’t Come for Free – The No Shit Sherlock award this week comes via the revelation that Facebook’s new timeline is going to influence the way brands market on the site to reach their fans with content and ads. After all, there is no such thing as a free lunch.

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Blogger Influencer Social Media Advertising 36

Jeff Esposito

MAY 4, 2012

Report: Cover Images Draw Eyeballs On Facebook Timeline Pages – a lot of conflicting studies on Facebook’s Timeline and what it does for conversations and conversion rates. In this article, he takes a look at how sites like Klout are being misused and how it may turn ugly in the future.

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Klout Study Social Media Review 37

Jeff Esposito

JANUARY 27, 2012

Users Logging In Through Social Networks Spend 50% More Time On Site – this data is very interesting from Gigya. Facebook, Twitter, Myspace to Google: Don’t be evil – I find it interesting that the social networks are teaming up to poke holes in Google’s social search. How was your week? Want More Stickiness?

MySpace 37

MySpace Travel Social Networking Conference 37

Jeff Esposito

JUNE 2, 2015

If the name sounds familiar, it should since it is something that Facebook has shared with marketers for years. While it would be easy to jump into the fray and replace Facebook for Simpsons in the old “ Simpsons did it ” meme, I won’t. In looking at the Tweet summary (image above) you will see some impression numbers.

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

DECEMBER 10, 2010

This week was some interesting things including Danny Brown’s Livefyre experiment and Facebook changing privacy rules against brands only to rescind them. Facebook’s grand plan for the future – My good friend Keith Trivitt passed this gem from the Financial Times over the weekend and I am glad he did. How was your week?

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Tumblr Privacy Price Hosting 33

Jeff Esposito

JUNE 2, 2015

If the name sounds familiar, it should since it is something that Facebook has shared with marketers for years. While it would be easy to jump into the fray and replace Facebook for Simpsons in the old “ Simpsons did it ” meme, I won’t. In looking at the Tweet summary (image above) you will see some impression numbers.

Twitter 20

Twitter Social Media Management Meme Comparison 20

Jeff Esposito

AUGUST 6, 2010

The usage of news sharing sites is really something that is fresh and new so definitely give it a look. A Case Study In Launching A Facebook Page – There are a lot of “How To” articles on Facebook pages, but not many offer clear cut reasons why. Well that is where John Haydon’s post stands out.

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Creative Commons Case Study Disqus Report 26

Jeff Esposito

OCTOBER 29, 2010

What I didn’t think about was that with all of the personal data that is given out on these sites, it makes it very easy for a scammer or identity thief to do their job. In the past year mentions of social media sites on business cards has risen to nearly four percent of the sampling. but who owns the URL and content on the network?

Lithium 24

Lithium Real Estate Sample Samples 24

Jeff Esposito

OCTOBER 8, 2010

Facebook spammer fined $1 billion – This one is just going to get a wow. Look at the picture attached to the site and tell me if you think the guy can pay the fine. Facebook announcement: What changes mean – This is a great interview with C.C. What do you think? What do you think about the changes?

Posterous 29

Posterous Social Media Social Networking Team 29

Jeff Esposito

NOVEMBER 23, 2010

I added in some additional insight and I wanted to share to readers of this site who may have missed it. Earlier this month, Facebook dropped a bomb on the geolocation space by introducing deals via their Places mobile application. Check-in at any Men’s & Women’s Gap using Facebook Places and you could win*.

Applications 30

Applications Education Discount Mobile 30

Jeff Esposito

AUGUST 11, 2010

With Facebook, do a site search similar to the one previously mentioned and look at your existing fans. A simple post or poll on Facebook or a tweet can give you a vibe of participation. If you are going to take a similar approach, track the number of entrants, tweets, shares, new fans/followers and conversions on the site.

Social Media 35

Social Media iPad Class Creative Commons 35

Jeff Esposito

DECEMBER 24, 2010

percent of Twitter users account for 90% of the Tweets on the micro blogging site. Twitter as a tool for relationship marketing – I saw this link in a Facebook group from Antonia Harler and wanted to check it out as it was a glimpse into a thesis for her university studies.

Statistics 29

Statistics Study Groups Groups 29

Jeff Esposito

JANUARY 21, 2011

I have heard of the Tunisian revolts and have followed along some on online sites, Twitter and peeped some videos, but didn’t realize that it was not getting as much airplay overall. Charity worker fired over Facebook comments – my real beef with the video below is that the guy is saying all the right things.

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Policies Travel Social Media Consultant 32

Jeff Esposito

JANUARY 12, 2012

– the Harvard Business Journal is one of my favorite sites to peep out. 15% Of Customers Aged 16-24 Choose Twitter, Facebook First For Support, Says Study [REPORT] – this study does not surprise me whatsoever. The main reason for this is that it really makes me think.

Journal 27

Journal Study Social Media Report 27

Jeff Esposito

JULY 9, 2010

Instead of being a holistic look at the levels of influence by connecting Twitter and Facebook accounts to the site, the site is a ploy to build links back to the Fast Company website that the people who get the most folks to click their link are deemed uber-influential.

Creative Commons 26

Creative Commons Disqus Influencer Social Media 26

Jeff Esposito

MARCH 25, 2012

The program is currently in a beta stage, if you want to sign up to get in on the action when it rolls out, check out Samsung’s US Olympic Genome site. I for one will be watching intently as the Genome project rolls out live and have high hopes for it.

Sports 42

Sports Price Project Conference 42

Jeff Esposito

MAY 20, 2011

This means that companies only track where the person purchasing came in on, whether it be Twitter, Facebook, email or paid search. Getting Your Klout Out The site’s social media influence score is showing up on resumes – Not going to lie, this post on AdWeek was not only foolish but it is also tremendously flawed.

Klout 31

Klout Paid Search Analysis Small Business 31

Jeff Esposito

MAY 20, 2011

This means that companies only track where the person purchasing came in on, whether it be Twitter, Facebook, email or paid search. Getting Your Klout Out The site’s social media influence score is showing up on resumes – Not going to lie, this post on AdWeek was not only foolish but it is also tremendously flawed.

Klout 30

Klout Paid Search Analysis Small Business 30