Direct Marketing Observations

DECEMBER 14, 2011

In order for people to know that you are open for business you have to get them to your website, your blog, your Twitter account or your Facebook page, right? So you have to think about things like: Site design that incorporates SEO. Social site design geared towards your target audience. What are your favorite sites?

Brands 176

Brands Discount Sites SEO 176

Direct Marketing Observations

JULY 20, 2011

So now we have Google + and it may have a chance but… What you need to understand in this social space is that the longer they(Google, Facebook, MSN, Apple, Yahoo, et al) can keep you in network, the better. Google + is cool, it may even fill a need, but is it a Facebook killer? Should Facebook be worried?

Google 156

Google Yahoo Apple Social Networking 156

Direct Marketing Observations

JUNE 7, 2011

One, there is a lot of useless “social&# content to sift through and Two, if the majority of people are not using Twitter and everyone is using Facebook, then why do we make brand assumptions based on a Twitter stream? If the answer is yes, this troubles me.

Crimson Hexagon 189

Crimson Hexagon Social Media Radian6 Klout 189

Direct Marketing Observations

APRIL 7, 2011

Now we might easily attribute that to the rise of social and particularly to Facebook possibly, but what the research revealed was that Facebook was gaining tremendous popularity as a destination to connect with brands online, and is increasingly chosen over the websites of certain companies. But I do want to possibly buy your product.

Brands 166

Brands Retail Mobile Sites 166

Direct Marketing Observations

MARCH 4, 2010

I’ve been preaching about the importance of video for the lazy obese culture that we promote and have become, with that being said, Mypypeline.com realizes that perhaps the best way to be effective is to have a video site devoted to health and fitness, though the name is odd. This site rocks. Sparkpeople can you say busy?

Social Networking 177

Social Networking Exercises Sites iPhone 177

Direct Marketing Observations

MAY 13, 2011

Recently I was asked by a school administrator whether Facebook should be used as the platform for communication with another school in another part of the world. To Rogers point he states the following as a benefit to the old school web site. We need to quit treating Facebook like a crack pipe that no one seems to be able to put down.

Social Media 180

Social Media YouTube Data Platform 180

Direct Marketing Observations

OCTOBER 3, 2011

On the web, we as digital marketers and change agents, worry that the sites, applications and networks that we build, share and promote aren’t intuitive enough. Yet even the toughest of sites to navigate seem to succeed with massive amounts of traffic and uniques. People want to use that site. Why is that?

Applications 148

Applications Social Networking Sites Buy 148

Direct Marketing Observations

MARCH 1, 2017

That means twitter content will not necessarily play well on Facebook and or Facebook content will not necessarily work on Linkedin-particularly after LinkedIn’s latest site changes*. Give it to them. It’s not so much the what as it is the how.

Content 100

Content Social Media LinkedIn Platform 100

Direct Marketing Observations

FEBRUARY 1, 2011

Specifically the Twitter and Facebook icons. Meanwhile they have over 200,000 fans on Facebook. Twitter is free and Facebook is free and the barriers of entry and engagement are absurdly low. I’m not nitpicking. But let’s talk about social media icons. We’re starting to see them on everything. Hello strategy?

Twitter 223

Twitter Brands Engagement Strategy 223

Direct Marketing Observations

OCTOBER 5, 2011

I’m the biggest proponent of social media that you could possibly find but I am also the one that told my daughter that she doesn’t need Facebook. But what happened was that soon we were offered multiple sites, multiple touchpoints and multiple opportunities to have conversations. She’s 14. So what happened?

Social Media 152

Social Media Aggregator Loyalty Social Networking 152

Direct Marketing Observations

JULY 28, 2011

So let’s think through that quickly about the multiple platforms that you, me, and your organization can now use to convey your key message themes: Blogs, Twitter, YouTube, Facebook, Forums, Websites, QR Codes, Group Buying sites, and LBS( location based sites)-to name but a few.

Platform 190

Platform Social Media Drupal Open Source 190

Direct Marketing Observations

JANUARY 26, 2010

1) First up is a fun site. This site is so chock full of wisdom its not even funny, well actually it is, but check out Tweeteorites. Forget Facebook and Twitter, For B2B, it’s all about Linkedin. 7) Remember when I told you to forget about Facebook? My word to you, point your efforts towards B2B. how to win.

B2B 180

B2B Social Media Case Study Consultant 180

Direct Marketing Observations

OCTOBER 15, 2010

There’s a reason why Twitter is killing Facebook in CTR rates. Information posted publicly on blogs, Facebook , Twitter , forums and other sites is fair game. Tags: social media Social Networks Facebook Twitter marc meyer predictive modeling. Think of Wal Mart or Astroturfing. Get serious about mobile.

Astroturfing 204

Astroturfing UGC Tips Mobile 204

Direct Marketing Observations

JANUARY 21, 2011

In today’s Uber connected world it’s easy to be intimidated or influenced into participation in social media just based on the notion that a) Facebook has almost 600 million active users and you need to tap into that or b) Your customers are on Facebook and Twitter and you’re not. All Facebook [link] - The unofficial Facebook Blog.

Social Media 166

Social Media Social Networking Class Case Study 166

Direct Marketing Observations

AUGUST 25, 2011

We use Facebook to connect with our past. What happens if Facebook, Apple, Twitter, Youtube, Pandora, Verison, Spotify, Evernote, Amazon, Google and Microsoft were to go away? They wrote a book, they V-logged, they tweeted over 15,000 times, they created an active Facebook page, and then all of a sudden. Did he die?

Platform 152

Platform Apple Microsoft Social Networking 152

Direct Marketing Observations

MARCH 18, 2010

2) Create a Facebook page. I bet you already have a Facebook page anyway right? Given that businesses can now create vanity URL’s on Facebook you have a great opportunity to grow your business using basic Facebook features for as little as an hour a day. Facebook allows for you to connect with your customers.

Social Media 168

Social Media Tweetdeck LinkedIn Social Networking 168

Direct Marketing Observations

NOVEMBER 24, 2010

Now add the mobile element to this and what you will see is a continuous explosion of mobile apps, mobile marketing, and mobile sites all geared towards our escalating migration away from the desktop. Mark this down as well: As Facebook rolls out their Facebook email, look for there to be issues around privacy and data collection.

Social Media 201

Social Media Mashup Yahoo Mobile 201

Direct Marketing Observations

APRIL 19, 2010

It hasn’t been a problem yet&# , “My kids are good, they’re responsible and know what they are doing, nothing has happened, nothing ever will&#. “Facebook seems harmless&# , and besides, all they do is text&#. Update their status on Facebook. Know all social sites that your child is a part of it.

Social Media 202

Social Media Social Networking Education Guidelines 202

Direct Marketing Observations

JULY 15, 2011

And I remember that very first day that I got a look at the site that it wasn’t right. I remember thinking I had died and gone to heaven-I mean it was a dot com, I was going to be able to retire by the time I was 35. I came into the project mid-stream and yet the product had essentially been built. The reason? Pure and simple.

Social Media 168

Social Media Startup Engineering System 168

Direct Marketing Observations

SEPTEMBER 4, 2015

Look at Linkedin, Twitter, Facebook, Blogs, Tumblr, Instagram, Snapchat, Periscope/Meerkat/Blab, Redit, Youtube, Pinterest, WhatsApp and G Plus. One of the things that Linkedin took away that I personally saw value in was the QA (Question/Answer) section of the site. Let’s stop for 30 seconds and re-look at that value of each.

LinkedIn 100

LinkedIn Tumblr Social Networking YouTube 100

Direct Marketing Observations

FEBRUARY 16, 2010

And what ultimately happens is we make guest appearances on these social sites. We blow in for a drink and we’re back out the door. What does this all mean? It means we can’t scale too well.

Social Media 168

Social Media Social Networking Conversation Sites 168

Direct Marketing Observations

JANUARY 27, 2010

Yes, we all are using Facebook, and they are truly the exception to the rule. But other sites just die on the vine but for no other reason than it has reached it’s point of critical mass. It’s now in decline for the simple reason that we are looking for, no craving more than what that site delivered to us flawlessly.

Social Media 143

Social Media MySpace Social Networking Buy 143

Direct Marketing Observations

JULY 8, 2010

For anyone following this meme on Twitter, Fast Company recently launched a site called “ Influence Project ”, where they’re essentially pitting online “influencers” against one another to vote for their influencer ranking. David Binkowski. But, online influencers and interested bystanders alike are asking, who cares? Lessons learned?

Influencer 138

Influencer Project Meme Metrics 138

Direct Marketing Observations

SEPTEMBER 30, 2011

In marketing, especially in the web world, there’s a sense that all we have to do is create a website, add that transactional back-end, create a Facebook page, a Twitter handle, and a blog site-and they will come. Remember the movie Field of Dreams and the famous line, “If you build it, they will come”?

Marketing 152

Marketing Curation SEO Strategy 152

Direct Marketing Observations

JANUARY 10, 2011

Facebook has an argument, but that’s about it. Because social media is “still&# new and still growing, the thinking can be that there is always someone new coming to the party that may or may not be reading content for the first time, seeing a site for the first time and using an app for the first time.

Social Media 159

Social Media Microblogging Aggregator Blogger 159

Direct Marketing Observations

JUNE 21, 2010

Marc is also a featured writer and member of his favorite “go-to” site, Social Media Today. Steve’s research is focused on identifying, analyzing and forecasting global trends and shifts impacting small businesses, including the growing small business role Facebook and other social media are playing.

Twitter 148

Twitter Web 2.0 Small Business Startup 148

Direct Marketing Observations

OCTOBER 12, 2010

In fact, a Twitter account was set up (of course) to protest and quickly amassed over 5,000 followers; and a “Make your own Gap logo&# site was created (of course) and it went viral producing thousands of “logo alternatives.&# The comments and reactions were, to say the least, quite emotional in a negative sort of way.

Social Media 209

Social Media Crowdsourcing Retail UGC 209

Direct Marketing Observations

AUGUST 24, 2011

It’s a given that sites will have social components now-The hard part used to be finding people who could carry out the idealistic social initiatives aligned with the campaign, not any more. For those of you with an agency background, social is now just a part of what one does when creating a campaign. Same with design.

Social Media 199

Social Media Skills SEO Aggregator 199

Direct Marketing Observations

FEBRUARY 25, 2010

Created a major SEO campaign that optimized complete site for hundreds of keywords all of which now rank organically on first 3 pages of Google. Created Facebook Fan Page-nominal success but contributed to overall brand awareness. Created a blog that drives significant traffic and also ranks organically on first page of Google.

Wiki 170

Wiki Consultant SEO Flickr 170

Direct Marketing Observations

MAY 3, 2010

So many strategies stop at the tools so you end up with a blog or a Facebook page and the strategist goes home. If you allow members to digitally attack each other via comment threads, etc then you will end up with the same 4 people running your site like street dogs marking their territory on trees.

Lurker 138

Lurker Social Media Hashtag Curation 138

Direct Marketing Observations

DECEMBER 3, 2010

One of the things that I do throughout the year though is, I stockpile sites, blog posts, articles, tools and things that just catch my eye-Oh yea that’s called social bookmarking isn’t it? 15) One of my favorite posts on Facebook marketing came from my amigo Tamar Weinberg in May- How to Use Facebook for Business and Marketing.

Sites 235

Sites Social Media Tools Storify 235

Direct Marketing Observations

AUGUST 9, 2019

Let’s talk about the monolith in the room, Facebook, which has the largest audience of any social network at more than 2.07 Did you know that around 100 million hours of video are watched every day on Facebook? Or that more than 250 billion photos have been uploaded to Facebook? billion monthly active users.

Content 122

Content UGC Metrics Compete 122

Direct Marketing Observations

JULY 19, 2010

Social media sites that are currently supported include, Facebook, Twitter, MySpace, LinkedIn, FriendFeed and Flickr. i.e. Facebook is family and friends. I don’t want my Facebook friends to receive my Twitter updates. Linkedin vs. Twitter vs. Facebook vs. Myspace. Twitter is your peer network.

Social Networking 162

Social Networking Aggregator MySpace Yahoo 162

Direct Marketing Observations

SEPTEMBER 8, 2010

Facebook -500 million users and still growing? Facebook continues to astound the doubters and envelope the adopters. To have a Facebook account is akin to having a cell phone-it raises eyebrows when you declare that you do not have either one. The smart phone is and will be the ultimate connector. This one is yours.

Social Media 180

Social Media Smart Phone Apple Video 180

Direct Marketing Observations

OCTOBER 6, 2014

For teens, sites like Facebook allow for similar performances in front of engaged audiences. What happens in school is now being played out on Twitter and a myriad of other social sites. Here’s the quote: “Drama is a gendered process that perpetrates conventional gender norms. It resonates.

Back channel 228

Back channel Social Media Class Education 228

Direct Marketing Observations

JANUARY 8, 2013

Image is everything -meaning image sharing sites continue to explode, mystify and push the envelope. The Google, Facebook, Amazon and Apple games/wars continue in earnest in 2013. Well once they grow up, then they’re on their own right? The only limitation? One’s own creativity. This tape will self-destruct in 10 seconds.

Apple 222

Apple Data Google Issues 222