Dave Fleet

MAY 10, 2010

Her opening question went something like: “What the heck are Community Pages on Facebook, and why is there one for my company?&#. Facebook’s Community Pages are an initiative from Facebook to create “the best collection of shared knowledge&# on a wide variety topics. Community Pages 101.

Communities 419

Communities Brands Wikipedia Microsoft 419

Dave Fleet

SEPTEMBER 7, 2010

“One in three of our target audience is using Facebook. So, we recommend creating a Facebook page for this program.&#. There are more Facebook accounts for Canadians aged 25-34 (according to Facebook’s ad creation tool ) than there are Canadians in that age group. Therefore, we should create a Facebook page.

Social Media 391

Social Media Proposal Analysis Policies 391

Dave Fleet

OCTOBER 25, 2010

The results show that one-way uses of social media actually marry two of the least-trusted sources of information – advertising and company sites (this is consistent with Forrester’s take on the strengths and weaknesses of different media ).

Social Media 303

Social Media Survey Sites Examples 303

Dave Fleet

OCTOBER 22, 2010

They have spent their resources on traditional media (including television, radio, direct mail, in-branch literature and outbound telemarketing) as well as leveraged their permission-based email program, search engine marketing and ad-buys on some well-known consumer sites (e.g. national and local newspapers as well as investment sites).

Reputation 342

Reputation Social Media Banking B2B 342

Dave Fleet

NOVEMBER 22, 2010

Your new social hub, or your Facebook Page, or your engagement plan may be the nice, glamorous part of your approach to social media, but be careful not to completely neglect incoming information in favour of outbound messages. The Starbucks Facebook Page , for example, has over 18 million fans. Think “inbound” alongside “outbound”.

CPM 413

CPM Comparison Diagrams Sentiment 413

Dave Fleet

NOVEMBER 9, 2016

If you’re not familiar with the phenomenon, the top social networks – Facebook, Twitter, Instagram – all allow users to ‘follow’ other people whose content then provides the basis for what they see when they log in to those services. Here are a few thoughts from my perspective. Echo Chambers Prevail.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Dave Fleet

AUGUST 24, 2010

Should companies block Facebook, Twitter etc in the workplace? If you like the sound of the panel, you can vote it up at the SXSW Panel Picker site. How Brands Respond to Facebook Attacks (Bryan Person). Do companies have a right to censor employees’ online activities when not at work? Who’s Following Me?

Policies 274

Policies Company Proposal Privacy 274

Dave Fleet

NOVEMBER 8, 2010

Thousands of people posted comments to the Cooks Source Facebook page, which went from a couple of hundred fans to three and a half thousand “fans&# over the next two days. Commenters also began to review other content on the site, only to find it had been taken from sources such as NPR, Martha Stewart and the Food Network.

Public Domain 375

Public Domain Issues How To Policies 375

Dave Fleet

NOVEMBER 9, 2016

If you’re not familiar with the phenomenon, the top social networks – Facebook, Twitter, Instagram – all allow users to ‘follow’ other people whose content then provides the basis for what they see when they log in to those services. Here are a few thoughts from my perspective. Echo Chambers Prevail.

Analytics 150

Analytics Google Reader Sentiment Social Media 150

Dave Fleet

JULY 12, 2010

Facebook – Still no iPad interface for this, which is surprising as Facebook could do great things with a bigger screen. Kayak – Pulls in prices from numerous travel sites, including Travelocity (#client). Air Video – Converts and streams video from your computer, as well as being a nice interface for the iPad.

iPad 321

iPad iPhone Tweetdeck Travel 321

Dave Fleet

FEBRUARY 16, 2016

Companies realized the opportunity presented by engaging with their customers through these new channels, but we were still in a time when simply creating a Twitter or Facebook account would make headlines. Google actually tweaked its algorithm to punish non-mobile friendly sites. Less “social”, more “media”. Ubiquity of rich media.

Mobile 105

Mobile Trends Loyalty Compete 105

Dave Fleet

APRIL 4, 2018

I got to the point where I had thousands of readers of my site, where I was on a first-name basis with the thought leaders of this space, and was going toe-to-toe with them online, and where I was flying around North America talking about this stuff. Facebook was an emerging thing. I talked about social media earlier. Twitter was new.

Team 150

Team Social Media Training Foursquare 150

Dave Fleet

APRIL 4, 2018

I got to the point where I had thousands of readers of my site, where I was on a first-name basis with the thought leaders of this space, and was going toe-to-toe with them online, and where I was flying around North America talking about this stuff. Facebook was an emerging thing. I talked about social media earlier. Twitter was new.

Team 34

Team Social Media Training Foursquare 34

Dave Fleet

MAY 16, 2011

When you’re using Facebook or Twitter, for example, are you often looking for a link to take me to the best place to purchase something? Social media isn’t just bottom-of-the-funnel. Related to the last point, companies should consider the average person’s mindset when they’re using social media. Probably not.

Social Media 366

Social Media Analysis Tweetdeck Report 366