Direct Marketing Observations

JANUARY 12, 2012

Conversocial.com helps users manage customer service at scale on Facebook and Twitter. UserVoice creates engaging survey forms on Facebook and other sites to solicit feedback from fans and visitors. Slideshare is a home for sharing presentations and white papers online.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Promote white papers / eBooks / reports for lead generation. And as a side benefit, this is helpful for SEO. Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

JUNE 25, 2012

But the larger factor is SEO: the longer a blog is actively contributed to, the more content there will be for search engines to index, the more links it will attract, and hence the more search-driven traffic it will enjoy. Well-written white papers can also serve as effective long-term lead-generation assets.

Social Media 176

Social Media Content Vimeo Marketing 176

Waxing UnLyrical

AUGUST 2, 2018

Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers. Think ebooks, white papers and even blog posts. Seek out a reputable, high-quality SEO agency to help you get your search ducks in a row.

Content 124

Content Brands Findability Marketing 124

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Social Media 245

Social Media B2B Marketing SEO 245

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Maximizing effectiveness for Search Engine Optimization (SEO) can be quite costly and rather time consuming. Like Mindjumpers, he is associated with Social Marketing Forum.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Mindjumpers

AUGUST 27, 2010

You can connect with him on Twitter @Conversionation Alterian has launched a series of white papers earlier this year under the name ‘social Media ROI’. Maximizing effectiveness for Search Engine Optimization (SEO) can be quite costly and rather time consuming. Like Mindjumpers, he is associated with Social Marketing Forum.

Engineering 113

Engineering Social Media Alterian Tag Cloud 113

Writtent Blog

APRIL 19, 2013

This week’s marketing news discusses the ways to increase e-mail deliverability, improve motivation for writing, Facebook Mobile App content optimization and tips on how to create high quality content. How to Optimize Your Social Content for the Facebook Mobile App. Stay tuned and check the best articles out!

Mobile 84

Mobile Content Facebook Embedding 84

Idaconcpts

JUNE 4, 2014

Just look at how often Google changes the rules and metrics for SEO! You should not, however, be limiting your social media efforts to Facebook and Twitter. After all—knowing that we need a website and a social media presence is old news. At the same time, though, the web moves fast. Social media. That much is a given.

Marketing 151

Marketing Case Study Smart Phone SMS 151

Webbiquity SMM

DECEMBER 13, 2011

Facebook: liking a brand page (or asking someone to like yours) is fairly superficial. However, friending someone on Facebook is widely viewed as a deeper level of social networking connection. Only the gauche and boorish would try to friend someone on Facebook that they have no prior connections to. Expand your online presence.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Mindjumpers

DECEMBER 3, 2010

However, although email is used by 86% of the respondents for sharing content, Facebook is already scoring 49%, the same study found. From the user viewpoint this is a valid argument, for businesses and especially SEO it is not. These are findings that do not really surprise me. The types of content that get shared most.

Content 213

Content Social Bookmarking Press Release Research 213

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. …But Facebook Means Consumer Marketing. Facebook – 87%. LinkedIn – 78%. Blogging – 70%.

Report 191

Report Social Media B2B Newsvine 191

Mindjumpers

JULY 27, 2011

Tweet Today, a white paper called “ The Social Marketing Funnel: Driving Business Value with Social Marketing &# has been published. At Mindjumpers, we work with Awareness and therefore we are also very happy that we have been able to contribute with our help to develop the white paper. Manage Social Content.

ROI 219

ROI How To Marketing Proposal 219

Pam Moore

DECEMBER 9, 2019

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Possible white-paper (y/n).

Template 78

Template Templates Social Media Content 78

Pam Moore

DECEMBER 9, 2019

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Possible white-paper (y/n).

Template 78

Template Templates Social Media Content 78

Kikolani

FEBRUARY 3, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. Search Engines / SEO. 7 Smart Tips to Boost SEO Rankings and Traffic – Learn how to boost SEO rankings and traffic using 7 smart tips and without much of an effort.

Mashup 113

Mashup Resources RSS SEO 113

Buffer Social

DECEMBER 17, 2018

Hailley : James Scherer , lead editor at Wishpond , shares marketers frustrations with the fall in organic reach for brands on Facebook (especially with the announcement from the platform in January of 2018). But he also understands that Facebook is a fantastic way for businesses to drive quality traffic and engagement. Rand Fishkin.

Social Media 110

Social Media Marketing Curata Influencer 110

Pam Moore

SEPTEMBER 21, 2016

How to Get Your Social Marketing Budget Approved (white paper). Facebook Advertising: 5 Foundational Things You Must Know Before Spending a Dime! Be sure to subscribe to our entire digital and social media marketing series on iTunes , Stitcher or SoundCloud ! 10 Tips to Be a Social Media Rebel with Real Business Results.

ROI 60

ROI Conversation Training Template 60

Pam Moore

SEPTEMBER 9, 2020

Content that works like magic in the middle of the funnel include resources such as worksheets, templates, white papers, tutorial videos, and basically anything that engages and educates them. I was building social communities online before we had the pure luxury of social networks such as Facebook.

Conversation 78

Conversation Template Templates Marketing 78

Pam Moore

NOVEMBER 28, 2018

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Possible white-paper (y/n).

Template 60

Template Templates Content Social Media 60

Pam Moore

NOVEMBER 28, 2018

Social networks such as Facebook, Instagram, LinkedIn and even Twitter are being forced to implement stronger algorithms that filter out the fluff, noise, spam and irrelevant content so that they form the interesting conversations, engagement and evoke feelings of connection to the social network. Possible white-paper (y/n).

Template 60

Template Templates Content Social Media 60

Kikolani

JUNE 20, 2012

LinkedIn’s skills feature is another form of SEO that allows you to drill down and offer more details on your exact specialties. For instance, I’ve listed white paper writer, newsletter writer, retail writer, and business writer among my skills. Be sure to follow Kristi on Twitter , Facebook , and Google+.

LinkedIn 126

LinkedIn How To Skills Retail 126

Mindjumpers

JUNE 22, 2011

Tweet Having recently written about how you as a marketer can obtain a higher click rate on your Facebook ads , I thought that it could be interesting to reflect on how it’s possible to get your Facebook Page more noticed as well. But how do you actually optimize your Facebook page for SEO?

Facebook 245

Facebook How To SEO Reputation 245

Techipedia: Tamar Weinberg

JULY 15, 2009

How do I make a killer Facebook page? Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca You’ll learn: What’s the hype about LinkedIn and how can I use it? Is MySpace marketing really worth it? How do I craft a corporate strategy for blogging ? When should I use Digg ?

Communities 170

Communities Marketing MySpace Flickr 170

Buffer Social

NOVEMBER 30, 2016

Facebook pages. Their free social media class covers the use of email marketing, affiliate marketing, using social media tools such as Twitter , blogging and podcasting , and how to use Facebook to create a business page and get it noticed by current and potential customers. Monitoring strategies for Facebook, Twitter, and more.

Class 40

Class Skills Social Media Marketing 40

ProBlogger

NOVEMBER 11, 2014

If you are a B2B blog, LinkedIn, Twitter, Google+ and Facebook are your top platforms. If you are a visual B2C brand, such fashion or foodie blogs, you will want to leverage Pinterest, Instagram, and Facebook. Furthermore, there is an SEO benefit to posting fresh content regularly. Tips For Business To Consumer (B2C) Blogs.

Content 55

Content B2B How To Reputation 55

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. “Social media isn’t the first thing a business should focus on to improve search traffic, but it is certainly part of long-term SEO success.”

B2B 185

B2B Social Media Review eBook 185

Hootsuite

MAY 9, 2023

It also includes any blogs and articles, white papers, or case studies you publish. Think ebooks, white papers, webinars, and any how-to content you’ve created. Some of these channels are native to the platform you’ll be advertising on, like Twitter, Facebook or Instagram Ads, or Google Display Ads.

Tips 98

Tips Content HootSuite UGC 98

Webbiquity SMM

JUNE 10, 2014

” Grant Tilus and Katy Katz of Collegis discussed the virtual demise of organic reach on Facebook, and what to do about it. For example, “This Facebook contest will drive 100 new leads in 90 days.”. • Facebook work best over lunch). Key lessons about SEO in 2014: • The days of tips & tricks in SEO are over.

Conference 196

Conference Social Media SEO Marketing 196

Mindjumpers

SEPTEMBER 6, 2011

According to a research done by comScore called “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing&# , users on Facebook spend the majority of their time, more specifically 27% of their time, looking at news feeds and homepages. According to Facebook, 95% of users use the “Top News” exclusively.

Feed 234

Feed Feedly News comScore 234

ProBlogger

MAY 3, 2012

And when it comes to traffic, there’s a lineup of “usual suspects” to consider; there’s SEO, PPC, blog commenting, Facebook, Twitter, and the list goes on and on. White papers? This guest post is by Danny Iny of Firepole Marketing. If you’re reading this, you probably want traffic. Been there, done that, seen it already.

How To 38

How To Apparel eBook Price 38

Hootsuite

JULY 25, 2023

Summarize this white paper into bullet points for an Instagram caption [INSERT WHITEPAPER]. Generate a list of keywords for an SEO campaign related to our latest product launch. Generate three examples of a Facebook ad headline that will drive more clicks and conversions to our online shop. INSERT POST].

Marketing 90

Marketing Upcoming HootSuite Campaign 90

Oktopost

OCTOBER 26, 2020

It’s easy to assume that B2B social selling can and should be limited to LinkedIn, as Twitter and Facebook are almost exclusively B2C channels. User reviews consistently appreciate the customer approval capabilities , as well as tje clean UI and high-quality reports and white papers. Why you need a social media management tool.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

ProBlogger

MARCH 1, 2017

Even if you have a few hundred or thousand followers on platforms like Facebook and Twitter, you face an uphill battle when it comes to gaining significant traction. Well-designed blogs with regularly updated content and robust SEO and backlink strategies are a dime a dozen these days. Use Social Influencers. Use Exit Intent Popups.

Real Estate 20

Real Estate eBook Hosting Discount 20

Hootsuite

MARCH 16, 2023

Looking to attract people to your niche, highly-technical white paper writing company? You can also use Microsoft’s keyword planner to better your SEO strategy. Step 1: Enter the URL you would like to target or import an account You can import data from a Google Ads account or a Facebook Ads account.

Microsoft 145

Microsoft CPC Campaign HootSuite 145

Webbiquity SMM

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. According to Google, there have been 77,400 blog posts, articles and guides written that contain “SEO basics” in the title tag. “Like” their Facebook pages. Content is like singing a song. On American Idol. Late in the season.

B2B 190

B2B Social Media Alltop Marketing 190

Convince & Convert

APRIL 2, 2013

Social media, content marketing, and SEO are the main components of inbound marketing. Optimize your press releases for search (SEO). Contrary to popular belief, SEO doesn’t have to be scary or complex; just five minutes of keyword research can make a huge difference in the visibility of your release. Write a case study?

Press Release 147

Press Release Strategy scribd Marketing 147