The Realtime Report

JANUARY 10, 2013

.” Here are some highlights from the study , which analyzed over 770,000 social media interactions (over the last year) directed at leading retailers and service providers using Conversocial: 91% growth in the response rate of leading retailers. 297% growth in the number of replies brands sent on Facebook and Twitter.

Social Media 188

Social Media Brands Twitter Retail 188

The Realtime Report

JULY 10, 2012

As a marketer watches their Facebook Fan totals go up, up, up — sometimes organically and sometimes via paid Facebook ads — they get a rush of gratification that they are building their customer base to new altitudes. Not so fast. This is the first-ever published “pre-post” study on the effect of liking a brand.

Research 175

Research Facebook Compete Consultant 175

The Realtime Report

JANUARY 28, 2020

80% of People Prefer Facebook’s Old Logo. People overwhelmingly like Facebook’s old logo, according to a new survey from Visual Objects, a portfolio website. Facebook launched its new logo in November to make the platform cohesive with Instagram and WhatsApp, its other brands. People Prefer Slack’s New Logo.

Yahoo 103

Yahoo Retail Survey Hashtag 103

The Realtime Report

OCTOBER 23, 2012

Pinterest beats out Facebook as a destination for shopping inspiration, tracking and product discovery, according to a new study by Bizrate Insights. Nearly 7 in 10 online consumers who visit Pinterest have found an item they’ve purchased or wanted to purchase, compared to only 40% of online consumers who visit Facebook.

Buy 194

Buy Retail Survey Social Networking 194

The Realtime Report

SEPTEMBER 9, 2014

This is a guest post by Rupa Ganata, co-founder of men’s grooming online retailer Yes Sir , and of Brand us Social (BUS). Social Media Campaigns Beauty fashion grooming pop-up shop pop-up store pop-up stores retail' Let us know if your brand has plans to experiment with a social media pop-up concept!

Social Media 177

Social Media Retail Fashion Sports 177

The Realtime Report

JULY 1, 2021

Other top industries that are producing billionaires are finance and retail. Right behind them is Facebook (5) and Cargill (5). When breaking down generations, 41% are part of the Silent Generation, while 37% are Baby Boomers, 16% are Generation X and only 6% are Millennials, this all coming from the top 50.

Real Estate 91

Real Estate Analysis Retail Education 91

The Realtime Report

FEBRUARY 16, 2017

Peer to peer influence and video content is impacting retail like never before. Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. YouTube has surpassed Facebook, Instagram and Twitter. ” Click To Tweet.

Video 131

Video Retail Influencer YouTube 131

The Realtime Report

DECEMBER 27, 2016

There is also an option to create a paid Facebook post, which can be integrated into the Facebook application, which is regularly used by millions of people across the globe. The top five industries benefiting the most from mobile search ads include retail, financial services, automotive, telecom and leisure travel.

Mobile 135

Mobile Strategy SMS Automotive 135

The Realtime Report

DECEMBER 16, 2013

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Instagram: Facebook. Facebook puts its web feed in motion with auto-playing videos – shortly after rolling out auto-playing videos to mobile users, they’ve now arrived on Facebook.com (TechCrunch).

News 156

News Instagram Social Media Twitter 156

The Realtime Report

DECEMBER 7, 2012

Facebook: 1 billion active users. via Facebook. Nielsen ranked Foursquare behind only Facebook (78 million) and Twitter (23 million) in terms of July mobile app users, according to AdWeek. The #RLTM Scoreboard: Social Networking Stats for the Week. Twitter: over 500 million users. via Twopcharts. via TechCrunch. via Yahoo.

Foursquare 181

Foursquare Social Networking Activities Nielsen 181

The Realtime Report

DECEMBER 19, 2013

Google accounted for 42% of total digital ad spend in 2013; Facebook was well behind with 5.3%, and Twitter trailed with 0.7% And among digital ad spending, mobile accounts for nearly 20%. Who are the top players in UK digital ad spending? of digital ad spending.

Mobile 142

Mobile Statistics Retail Advertising 142

The Realtime Report

JANUARY 3, 2014

Facebook: 1.19 via Facebook. Related Stories Social Networking Stats: LinkedIn Tops 259 Million Members, #RLTM Scoreboard Social Networking Stats: Facebook Accounts for 17% of Mobile Ad Revenue in US, #RLTM Scoreboard Social Networking Stats: Amazon Is Top Retailer on Pinterest, #RLTM Scoreboard. via YouTube.

Reddit 149

Reddit Social Networking Tumblr Statistics 149

The Realtime Report

DECEMBER 27, 2013

Facebook: 1.15 via Facebook. Related Stories Social Networking Stats: Top 20 Most Viral Publishers on Social Networks, #RLTM Scoreboard Social Networking Stats: Facebook Accounts for 17% of Mobile Ad Revenue in US, #RLTM Scoreboard Social Networking Stats: Amazon Is Top Retailer on Pinterest, #RLTM Scoreboard.

Social Networking 161

Social Networking LinkedIn iPad Tumblr 161

The Realtime Report

DECEMBER 3, 2012

From November 26 through December 1st, Durex offered to donate one unused condom for every tweet with #1Share1Condom and for every share of the World AIDS Day image or video on Durex USA’s Facebook page. Based on AdAge’s calculations, that equals over $600,000 worth of condoms at retail prices, or $0.24 ” With over 2.1

Campaign 142

Campaign Retail Hashtag Price 142

The Realtime Report

FEBRUARY 10, 2017

Additionally, these sites can directly link to retail sites for click-to-shop purposes, resulting in direct sales. Facebook has become a mecca for various types of direct selling. The world really is your oyster due to the large Facebook community that has been established since its creation. ” Click To Tweet.

Retail 70

Retail Fashion Platform Social Media 70

The Realtime Report

OCTOBER 31, 2012

.” Dunkin’ Donuts VP of global consumer engagement, Scott Hudler, told Mobile Marketer that the brand “is the only national coffee retailer to enable people to send virtual gift cards via text, email and Facebook Connect.”

Mobile 145

Mobile Instagram Twitter Loyalty 145

The Realtime Report

SEPTEMBER 3, 2012

More and more, online retailers are offering a variety of rewards that encourage customers to continue shopping with them. Apps such as Punch Tab reward users for re-posting information, sales and purchases on Facebook with points for earning discounts and icons called “badges.”. Go (Loyalty) Cardless. Get Instant Wins.

Loyalty 177

Loyalty Mobile Discount Foursquare 177

The Realtime Report

MAY 14, 2017

If you want people to take an interest in what you’re offering at your retail store, you need to think differently. ” Some retail operations make a serious tradition by putting out jokey signs on a regular basis, and by paying standup comics for material. Make Your Store More Interesting.

Marketing 70

Marketing Class Discount Retail 70

The Realtime Report

MARCH 8, 2017

While Gen X chooses Facebook as the most influential social media platform with regards to shopping, Gen Y and Z prefer Instagram. “While Gen X chooses Facebook…Gen Y and Z prefer Instagram.” ” Click To Tweet. 77% of women seek out product reviews to buy a product. ” Click To Tweet.

Review 70

Review Instant Messaging Survey Sample 70

The Realtime Report

AUGUST 4, 2021

Even as life returns to normal in the United States, there’s no indication that shoppers will flock back to malls and retail stores during the upcoming holiday season simply for the experience. You can start this process quickly and efficiently by recycling posts you’re already using on Instagram and Facebook.

Compete 91

Compete Products Features Groups 91

The Realtime Report

AUGUST 26, 2019

Another option is to use the Facebook Marketplace section. This option is good for reaching local buyers, and you can also join local buy and swap Facebook groups for additional selling opportunities. Etsy and eBay are two big-name online retail sites, but they’re not the only options. Area Festivals.

Price 70

Price Eventful Buy Hosting 70

The Realtime Report

JULY 11, 2012

The digital campaign is reaching beyond Burberry’s website to Facebook , Twitter , Google+ , YouTube , Instagram , Pinterest , and four Chinese social sites: Sina Weibo (a Twitter-like microblogging site), Douban (content site), Youku (video) and Kaixin001 (social). YouTube has a series of short films about the collection.

Campaign 189

Campaign Platform Social Media Microblogging 189

The Realtime Report

MARCH 5, 2021

Despite the fact that people of all ages are influenced by fashion, it seems the complexity of words used doesn’t take the younger generation into consideration – especially retailers like Fashion Nova (reading age of 22 to 23), and Forever 21 and Pretty Little Thing (reading age of 19 to 20). READING AGE. GRADE LEVEL. TOTAL WORDS.

Industry 91

Industry Banking Fashion Insurance 91

The Realtime Report

NOVEMBER 15, 2012

The contest created a huge upswing in the brand’s Instagram follower numbers, generated thousands of user photos, and led to increased engagement on Facebook. L2 Think Tank reports that “Instagram, along with Pinterest, is capturing the bulk of the fashion industry growth on social media.”

Instagram 172

Instagram Fashion Hashtag Brands 172

The Realtime Report

NOVEMBER 3, 2021

After all, it’s difficult for small retailers to match the unlimited resources of outfits like Amazon and Walmart. Try Geotargeting: Google, Facebook and Microsoft all allow advertisers to target audiences based on proximity to a physical location.

Small Business 185

Small Business Strategy Tips Marketing 185

The Realtime Report

NOVEMBER 15, 2012

IKEA just launched their first interactive seasonal catalog, including video clips and integration with the brand’s social media presence on Facebook and Pinterest. The catalog – called “Celebrate Brilliantly” – can be both read and watched on the IKEA website.

Video 161

Video Social Media Features Notification 161

The Realtime Report

NOVEMBER 27, 2012

We recently ran a post covering the Facebook-powered sock insurance program from Betabrand, maker of geek chic such as the Executive Pinstripe Hoodie and the Nauseating Holiday Pants. Here’s a best of collection on the brand’s Facebook page.

Brands 192

Brands Organization Hosting How To 192

The Realtime Report

NOVEMBER 30, 2022

It’s during these five days that SMBs face the most competition from other retailers, and to succeed, they’ll need more than an amazing deal. Secondly, businesses with larger budgets, such as big box retailers and other corporations, can easily outspend smaller advertisers when views go up for auction.

Small Business 91

Small Business Advertising Tips Retail 91

The Realtime Report

SEPTEMBER 5, 2012

The Under Armour Women’s Facebook page has over 300,000 followers and engages fans regularly with posts similar to those on the Twitter account. ”), run contests, promote online sales, offer inspiring quotes, and link to more branded content: No Matter What. — Under Armour Women: youtu.be/4yUkong5zZg

Campaign 180

Campaign Apparel Social Media Posterous 180

The Realtime Report

AUGUST 21, 2012

Over the course of the 2012 Olympics, Nike added twice as many Facebook fans as Adidas. @Nike’s followers grew 11% from opening to closing ceremonies, adding more than 57,000 followers. adidas originals grew only 4%, adding 12,000 followers over the same time period. What were the keys to Nike’s success?

Social Media 180

Social Media Hashtag Sports Compete 180

The Realtime Report

JANUARY 22, 2014

This is quite different from the more traditional retail schedule that pushes out products each season, and in limited amounts. He told AdWeek that “Email is always going to be best medium to talk to your fans because it’s direct” and now Twitter can provide that data for brands (Facebook already offered a similar option.).

Apparel 161

Apparel Twitter Retail Case Study 161

The Realtime Report

NOVEMBER 8, 2012

If you buy a pair of socks from Betabrand and then lose one of those socks (within a year), the clothing company will replace the missing sock at no charge – provided you upload a funny photo to the Betabrand site and Facebook. But without a Facebook account and uploaded photo, your other foot will remain sock-less.

Insurance 175

Insurance Facebook Campaign Buy 175

The Realtime Report

JANUARY 10, 2019

If you want your business to prosper, you must do retail internationally. FM and Facebook LIVE Sundays at noon. Embrace the World Market: Because of the internet, and of the ease and fluidity of worldwide multinational commerce, our competition is not simply just within our own country anymore.

Compete 79

Compete Retail Advertising Hosting 79

The Realtime Report

MAY 6, 2020

So many online dropshipping “gurus” make it seem like all you have to do is open a store, find some products on Aliexpress, and run some Facebook ads to be successful. But that’s like saying that the retail business is saturated when we should be talking about products and niches. It’s Too Saturated.

Retail 91

Retail Reputation Campaign Buy 91