Direct Marketing Observations

APRIL 7, 2011

Now we might easily attribute that to the rise of social and particularly to Facebook possibly, but what the research revealed was that Facebook was gaining tremendous popularity as a destination to connect with brands online, and is increasingly chosen over the websites of certain companies.

Brands 166

Brands Retail Mobile Sites 166

Direct Marketing Observations

OCTOBER 12, 2010

Clothing retailer Gap decided to change logos. and you say via Gap’s Facebook page: “We’ve been listening to and watching all of the comments this past week. Then you jump on a social network with 500 million users while you still can.

Social Media 209

Social Media Crowdsourcing Retail UGC 209

Direct Marketing Observations

JUNE 19, 2012

It might be easy to say and look to Facebook, but beyond the fact that they are still recovering from getting it handed to them during their IPO and though they are closing in on almost a billion registered users, there is no doubt that a wave of Facebook fatigue could be coming soon with an undertow of blowback from incessant sharing.

Mashup 176

Mashup Mobile Consultant Microsoft 176

Direct Marketing Observations

JANUARY 31, 2024

The social media challenges that exist in biotech are no different than they are in retail, tech, finance, or sports. Why not Facebook, Instagram, or Twitter/X? Depending on your background and experience, I may be preaching to the choir here, but the bottom line is this. It’s Always Going to be About Content.

Industry 146

Industry Social Media Biotechnology Marketing 146