Dave Fleet

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Lessons along the road: 5 career pointers for new graduates

Dave Fleet

I remember writing a report in university on the potential for an early eCommerce retailer to better optimize their journey planning to anticipate customers’ purchasing behavior based on their past activities, and serve products to them accordingly. Facebook was an emerging thing. I talked about social media earlier. Twitter was new.

Team 150
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Lessons along the road: 5 career pointers for new graduates

Dave Fleet

I remember writing a report in university on the potential for an early eCommerce retailer to better optimize their journey planning to anticipate customers’ purchasing behavior based on their past activities, and serve products to them accordingly. Facebook was an emerging thing. I talked about social media earlier. Twitter was new.

Team 34
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Don’t Be Fooled By Last-Click Analysis Of Social Media

Dave Fleet

Email was effective during key promotional dates — not surprising, as retailers engage in heavy email drives during those times (think of Thanksgiving or Boxing Day). When you’re using Facebook or Twitter, for example, are you often looking for a link to take me to the best place to purchase something? Probably not.