Pam Moore

JANUARY 4, 2017

I can help you use free marketing with Facebook NOW! You can’t build a blog, launch a Facebook profile, post beautiful photos on your Instagram page and call it a day. They setup their primary social channels on platforms such as Facebook, Twitter and Instagram. So what is the moral of this story? They launch the blog.

Social Media 167

Social Media Social Networking Training Instagram 167

Buzz Marketing for Technology

MARCH 23, 2009

Would you ever have imagined that your relationship status determines whether or not you're likely to use a Facebook app? And, the common belief is that the more wall activity a person has on Facebook, the more likely they are to send virtual gifts. Tags: Facebook. Me neither!

Facebook 146

Facebook Posterous Applications Analysis 146

Pam Moore

OCTOBER 1, 2017

Not Facebook. Even when you place a simple ad on Facebook, the first question Facebook will ask you is, “who do you want to target? Even when you place a simple ad on Facebook, the first question Facebook will ask you is, “who do you want to target?” Not Facebook. Not Instagram. SoundCloud.

Strategy 166

Strategy Marketing Training Small Business 166

Pam Moore

APRIL 24, 2017

There is not a lack of Facebook Live Videos to watch and engage in, webinars to learn from, Instagram stories to laugh at, Tweet chats to converse in, blogs to read or podcasts to listen to! 8 Steps to Develop a Social Business Plan (white paper). How to Build a Social Business Strategy & Plan (white paper).

Influencer 167

Influencer Industry Content How To 167

Ignite Social Media

OCTOBER 1, 2018

A chatbot is a service, powered by rules, that you interact with via a chat interface such as Facebook Messenger, Slack, or a website widget. Hubspot has both a website and Facebook Messenger bot that it uses to capture leads and provide users with more information on its software.

B2B 119

B2B Examples Hubspot Widget 119

Proactive Report

NOVEMBER 21, 2022

With the goal of creating a community they could listen to Rosetta Stone started a Facebook page and actively gathered a large number of their customers there. The paper is an overview of research by several scientists investigating the potential benefits of speaking more than one language on various brain functions like memory and cognition.

Social Media 64

Social Media Analysis Research Conversation 64

Convince & Convert

AUGUST 3, 2012

As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit , a comprehensive, quarterly study of how Americans use social media, why, and to what end. Winners of our Social Media Research Contest. When people research products and services they want to buy, where do they look?

Brands 114

Brands Twitter Facebook Research 114

Webbiquity SMM

FEBRUARY 8, 2011

Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work. Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. Share this on Facebook.

Aggregage 181

Aggregage B2B Trends Hubspot 181

Buffer Social

MAY 1, 2017

Is it possible to create the perfect Facebook ad ? But we needed a true expert on Facebook advertising to find out. Molly has been experimenting, iterating, and rocking Facebook ads for more than 5 years and currently manages millions of dollars in budget for dozens of clients. Why Facebook Ads are a lot like dating.

Facebook 103

Facebook CPC Avatar Social Media Management 103

Pam Moore

FEBRUARY 21, 2017

Are you tired of your Facebook cover image, Facebook advertising images, Facebook Group image, Twitter cover images, Pinterest board covers and LinkedIn images not looking as beautiful as the cool social media kids (aka visual savvy social marketers)? We do the research and update the guide so you don’t have to.

Template 167

Template Templates Social Media Social Networking 167

Mindjumpers

JANUARY 10, 2012

UK Facebook statistics. Facebook now has a reach of just over 30 million unique users for the UK. 25-34 year olds are now the largest age group on Facebook as we enter 2012, with users under 17 years making up just 5% of the user base. Similar Posts: All You Need To Know About Your Facebook Reach [Study].

Social Media 273

Social Media Statistics MySpace Tumblr 273

Mindjumpers

JANUARY 11, 2012

The big three social platforms in 2011 were Facebook, LinkedIn and Twitter, with YouTube and blogs following closely. Similar Posts: 2012 Social Marketing & New Media Predictions [White Paper]. How to Drive Business Value with Social Marketing Funnel [white paper]. Click here to download the PDF.

Survey 250

Survey Report Social Media ROI 250

Oktopost

APRIL 14, 2023

Content Spark: AI-powered content generation for social media posts Social media managers often struggle to come up with new ideas for posts and spend a lot of time researching and brainstorming content. Real-life example: A social media manager for a B2B company was tasked with promoting a white paper on multiple social media platforms.

Social Media Management 62

Social Media Management Social Media Tools B2B 62

Convince & Convert

FEBRUARY 5, 2018

Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value. Research from the Boston Consulting Group and the Edelman Trust Barometer are explicit when it comes to measuring trust and credibility. They have no agenda. But don’t take my word for it.

Strategy 147

Strategy Social Media Marketing Consultant 147

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. This is apparent from the large number of abandoned blogs, orphaned Facebook pages, silent Twitter feeds and the like littering the social media landscape. Experiment.

Social Media 176

Social Media B2B Exercises Hubspot 176

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Promote white papers / eBooks / reports for lead generation. Here are 20 ideas. Generate webinar registrations.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Pam Moore

NOVEMBER 23, 2020

Social media should not be a band-aid you slap on the side of your business, hoping you can improve your bottom line with more amplification via Twitter, Facebook, Instagram or LinkedIn. In addition the bottom of this blog posts is loaded with helpful resources, templates and white papers for you to leverage in your planning and execution.

Training 78

Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

Social media should not be a band-aid you slap on the side of your business, hoping you can improve your bottom line with more amplification via Twitter, Facebook, Instagram or LinkedIn. In addition the bottom of this blog posts is loaded with helpful resources, templates and white papers for you to leverage in your planning and execution.

Training 78

Training Marketing Consultant Template 78

Webbiquity SMM

JUNE 25, 2012

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. It’s difficult to build a large social following on Twitter, Facebook, LinkedIn, YouTube, Google+ or any other such site right out of the gate. Photo credit: DIY Marketers.

Social Media 176

Social Media Content Vimeo Marketing 176

Webbiquity SMM

JUNE 25, 2012

online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. It’s difficult to build a large social following on Twitter, Facebook, LinkedIn, YouTube, Google+ or any other such site right out of the gate. Photo credit: DIY Marketers.

Social Media 170

Social Media Vimeo Content Hubspot 170

Pam Moore

SEPTEMBER 2, 2016

How to leverage the data available natively via the different social networks such as Facebook, Twitter, Pinterest and more. How to prioritize and select tools for analysis, measurement and audience research. Suggested tools for audience research. Suggested tools for audience research. SoundCloud.

Social Networking 113

Social Networking Strategy Analysis ROI 113

Writtent Blog

APRIL 19, 2013

This week’s marketing news discusses the ways to increase e-mail deliverability, improve motivation for writing, Facebook Mobile App content optimization and tips on how to create high quality content. How to Optimize Your Social Content for the Facebook Mobile App. Are you more creation-oriented or research-oriented marketer ?

Mobile 84

Mobile Content Facebook Embedding 84

SocialFish

APRIL 7, 2011

I co-authored a white paper with SocialFish about social media policies. Regardless of your beliefs about social media, it is here to stay – 500 million people on Facebook or 175 million registered users of Twitter can’t all be wrong. They are already on Facebook, LinkedIn and Flickr.

Policies 222

Policies Social Media Handbook Guidelines 222

Buzz Marketing for Technology

NOVEMBER 10, 2010

This would include eBooks, Research, White papers, etc. Share this on Facebook. Could Facebook become a Lead Nurturing platform? For Awareness I like to use broadly appealing content that can be shareable (the new KISS as I like to call it – Keep it Shareable Stupid). Subscribe to the comments for this post?

Types 255

Types Content Case Study Press Release 255

Buzz Marketing for Technology

NOVEMBER 10, 2010

This would include eBooks, Research, White papers, etc. Share this on Facebook. Could Facebook become a Lead Nurturing platform? For Awareness I like to use broadly appealing content that can be shareable (the new KISS as I like to call it – Keep it Shareable Stupid). Subscribe to the comments for this post?

Types 255

Types Content Case Study Press Release 255

Mindjumpers

MAY 15, 2012

Being exceeding interested in the talk of Big Data, I’ve recently been inspired by the research and development of Big Data related software and applications. Parts of Big Data are produced via Big Data Applications (BDA) such as LinkedIn or Facebook. Combined, this online data equals Big Data. BDAs – what exactly is it again?

Data 262

Data Software Applications Compete 262

Pam Moore

MARCH 8, 2018

A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. It’s whether you talk about yourself all day on Facebook or if you offer real value. A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. Know themselves.

Brands 167

Brands Training Policies Template 167

Twist Image

JANUARY 3, 2014

I''m not telling you to do the opposite of everything you have done to date, but sometimes the best case scenario or the white paper or the certainty of an expert''s opinion could lead you down the wrong path. So, if you are doing work, don''t hop over to Facebook or YouTube (even for a second). productivity research.

Exercises 101

Exercises YouTube Instagram Products 101

Buzz Marketing for Technology

MARCH 9, 2010

One question has popped up a few times to I thought it was worthy of some research and comparative analysis to give you a very clear answer. Take for example your classic white paper. Share this on Facebook. The question is – What is the appropriate level of budget to support social media for a B2B company? Tweet This!

B2B 198

B2B Social Media Marketing Survey 198

Social Media Marketing

AUGUST 8, 2013

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media. Facebook''s new testing ground is India.

Social Media 167

Social Media Nielsen Press Release News 167

The Realtime Report

DECEMBER 27, 2012

This is just one example out of 15 that are described in a white paper we’ve created based on my research. Using your influencers as a proxy to the larger social web makes monitoring and measurement easier to handle and tie back to your efforts. Learn more at [link].

Influencer 195

Influencer Products Marketing How To 195

Pam Moore

SEPTEMBER 9, 2020

It is the journey of the buyer researching, discovering, choosing and finally purchasing a product or service. Did you know that the average buyer researches and consumes 10-12 pieces of content before making a buying decision? If you are lucky, they will put you on top of the list as they research and dig deeper.

Conversation 78

Conversation Template Templates Marketing 78

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. . via Syncapse. Four Your Information.

Social Media 162

Social Media Study Statistics Aggregator 162

Proactive Report

DECEMBER 22, 2014

Research shows conclusively that an image or photograph is the most engaging content on Facebook, garnering an 87% interaction rate from fans. Downloads of the white paper mentioned at the end of the video had an 87% click-through rate. As the year draws to a close we’re all thinking about 2015. Awesome job SunGard.

Content 63

Content Training Patterns Skills 63

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. …But Facebook Means Consumer Marketing. Facebook – 87%. LinkedIn – 78%. Blogging – 70%. Tweet This!

Report 191

Report Social Media B2B Newsvine 191

Mindjumpers

DECEMBER 3, 2010

Recently Jan Teerlinck wrote about a study of Chadwick Martin Bailey and iModerate Research Technologies that established email is still used most for sharing content. However, although email is used by 86% of the respondents for sharing content, Facebook is already scoring 49%, the same study found.

Content 213

Content Social Bookmarking Press Release Research 213