article thumbnail

Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. How are goals and strategies for content marketing changing? Thoughts on these studies?

Research 257
article thumbnail

The Decision Journey: New Insights from Reddit Research

Convince & Convert

Tipping Point in Consumer Loyalty The good news is that our latest research shows that this era of switching may be reaching a tipping point, where the mental cost of considering something new is becoming increasingly exhausting. Click To Tweet Strategies for Cultivating Loyalty So what can you do to combat this “culture of trialism?”

Reddit 143
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Facebook Shares New Research into How SMBs are Adjusting their Digital Strategies Due to the Pandemic

Social Media Today

Facebook has published a new report, in partnership with Deloitte, which looks at how SMBs are adjusting their digital strategies in response to the pandemic.

Strategy 214
article thumbnail

Research: Influence of Personal Connections on Social Media Drives More Purchases

Bill Hartzer

Mintel’s latest research reveals that Indian consumers are more likely to be influenced by individuals they know personally on social media when making purchasing decisions compared to online influencers. Facebook and Instagram were highlighted as valuable platforms for brand engagement.

Research 149
article thumbnail

7 Proven Strategies to Boost Social Media SEO in 2024

Convince & Convert

Your audience is more aware now than ever before and taking every decision after considerable research. To effectively promote your services, eCommerce or Shopify store , leveraging social media SEO strategies can significantly enhance your online visibility and attract more potential customers. Take a look at his headline: 2.

SEO 154
article thumbnail

6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

But it can be quite costly, especially if your team fails to continuously invest time into fine-tuning your strategy. Social media strategy needs constant tweaking, analyzing, and learning from your or your competitors’ successes and failures. A well-set-up social listening strategy will answer all of these questions and more.

article thumbnail

Facebook Marketing Guide With Winning Strategies For 2024

Keyhole.co

billion are active Facebook users. That means more than one-third of the world uses Facebook. As of late 2023, Facebook is the most widely used social media platform in the world. What is Facebook marketing? Facebook marketing creates awareness and promotes a company or individual via the platform. Out of those 8.1