Buzz Marketing for Technology

APRIL 21, 2010

There is clearly a spectrum of Social Media data that can be collected by any listening platform like a Radian6 or a Networked Insights. But using the tool for what its best for and matching your strategy to the tool that you are using is where you can best see the value of that tool. Share this on Facebook. Tweet This!

Data 198

Data Social Media Radian6 B2B 198

Ari Herzog

NOVEMBER 12, 2012

I also manage the corporate Facebook, LinkedIn, YouTube, and Vimeo social platforms — as well as the Flextronics blog that is poised for tremendous growth once more people learn of its existence, subscribe, and comment. JB’s services are broad from corporate identity to web strategy to brand advertising to content management.

Radian6 172

Radian6 Press Release Vimeo Upcoming 172

Mindjumpers

SEPTEMBER 17, 2012

As in the beginning of 2012 the big three – Facebook, Twitter and LinkedIn – remain at the top positions. Another interesting fact is that over 65% of respondents indicate that in addition to social platforms such as Facebook and Twitter, they are using community plat­forms. Monitoring.

Survey 225

Survey Report Social Media ROI 225

Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Share this on Facebook. Tweet This!

B2B 206

B2B Social Media Radian6 Tweetdeck 206

Twist Image

FEBRUARY 6, 2011

If there are two people who continually publish both interesting and though-provoking Blog posts in this day and age of clutter and hype, it is Jay Baer over at Convince & Convert and Amber Naslund over at Brass Tack Thinking (Amber also happens to be a senior executive at Radian6 - the Social Media monitoring company). facebook group.

Radian6 75

Radian6 Advertising Social Networking Social Media 75

SocMed Sean

NOVEMBER 7, 2011

SalesForce has really gone eyeballs-deep into the Social CRM space by recently purchasing Radian6 , the leading social monitoring tool on the market. Yes…companies have been watching everything you do and everything you buy to formulate their marketing strategies.

Social CRM 275

Social CRM Radian6 Software Creative Commons 275

Twist Image

APRIL 12, 2011

That may not be the best strategy. At the Radian6 User Conference, Social 2011 , last week in Boston, the website had live links to each speaker's Twitter profile. You can do this with Twitter, LinkedIn , Facebook , etc. Spend some time studying who really attends your conferences (newbies vs. regulars). conference. networking.

Conference 111

Conference Organization Radian6 Eventful 111

Convince & Convert

SEPTEMBER 20, 2010

But those differences are at the tactics layer, not the strategy layer. Creating and calibrating a social media strategy for any company should follow the same process. Private brand communities vs. Facebook. The range of Facebook usage is just 37% – 51%. Are there differences between B2B and B2C in social media?

Social Media 149

Social Media B2B Strategy Consultant 149

Convince & Convert

APRIL 24, 2014

Right now most of our traffic comes from sharing links to our posts on Facebook and Twitter (which isn’t bad in and of itself), but I wish we could create a standalone readership who finds our content valuable enough that they’d come back to the blog on their own. When your budget is limited, social outposts are a blog’s besties.

Transportation 161

Transportation Sysomos Radian6 RSS 161

Convince & Convert

MARCH 25, 2010

Future Plans for Facebook For now, Facebook doesn’t allow outside access to Facebook fan page metrics, so that’s the one large hole in the Swix data set. Mr. Lake believe that access will be granted however, allowing his company to deliver a whole suite of new Facebook data points into the Swix system.

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

MAY 20, 2012

Key players: Crimson Hexagon , Lithium , Radian6 , Sysomos , Trackur , Visible Technologies. “I need to create custom Facebook apps, launch and administer promotions, and manage creative assets on YouTube and beyond. What words are used in association with our brand? Where is this chatter occurring?”

Crimson Hexagon 141

Crimson Hexagon Software Social Media Attensity 141

Janet Fouts

OCTOBER 25, 2010

One of the questions people ask in our initial social media strategy sessions is “How will I know if I’m doing it right?&# Maybe Radian6 , SM2 , Trackur or one of these social media listening tools I mention when I give talks on social media. Great, cool, you’re on the right track.

Social Media 132

Social Media Data SM2 Radian6 132

Laurel Papworth

JULY 4, 2012

I teach classes on social media monitoring – computer classes – and the students set up iGoogle to find and monitor Media, blogs, Twitter, Facebook, images, key influencers, keywords, CEO and brand mentions and so on. Now that iGoogle is retiring , I need another free service to teach social media monitoring – know of one?

RSS 86

RSS Social Media Netvibes Radian6 86

Convince & Convert

JULY 12, 2011

Another example is when marketing departments in other countries want to create a Facebook fan page specifically for their geography. For example, when a new employee joins a company and wants to start blogging or Tweeting on behalf of the company, a process should be in place that governs training, certification and social media policies.

Jive 148

Jive Lithium Social CRM Yammer 148

Ari Herzog

SEPTEMBER 30, 2010

Specialties : Local government, new media, project manager, strategy development. I create social media strategies for consumer, lifestyle and healthcare clients. Headline : Wordsmith with proven ability to translate business objectives into communications strategies and tactics. Headline : Director of Community at Radian6.

LinkedIn 89

LinkedIn Radian6 Education Fashion 89

Josh S Peters

NOVEMBER 23, 2009

If you’re still craving more info and don’t want to create an action plan yet then you can look at some of the paid tools like BuzzGain , Techrigy or Radian6. Facebook – Your greatest asset here is going to be your Fan Page. This will get you a rough idea of what you’re looking at.

Campaign 105

Campaign Social Media Radian6 Disqus 105

Social Media Strategery

AUGUST 18, 2010

Now, fast forward five years and advertising is now found on social media sites such as Facebook, Twitter and YouTube, making everyone’s lives a lot easier. Employers do not want to hire a person whose Twitter or Facebook page could make their company look bad. How would we assess a social media course? The feedback was awesome.

Education 135

Education Social Media Gov 2.0 Class 135

Proactive Report

DECEMBER 18, 2009

It’s how you read news updates from friends on Facebook and Twitter. And there are several good monitoring tools: Radian6, Filtrbox, Trackur, SM2 and eCairn. Tags: Online PR Social Media Strategy. Feeds – The web isn’t about pages any more. It’s about streams, feeds and syndication. Take a look at a sample dashboard here.

Filtrbox 69

Filtrbox Social Media Tools SM2 69

Techipedia: Tamar Weinberg

SEPTEMBER 29, 2009

Search for blogs via paid tools such as Radian6, TruPulse, and Trackur. Writing on social media strategy has still gotten me my share of dance and fashion clothing pitches. And you’re handling it wonderfully Reply Greg Jarboe February 11, 2010 at 4:45 pm Amber, let me give Radian6 a shoutout, too.

Press Release 129

Press Release How To Radian6 Blogger 129

Convince & Convert

APRIL 6, 2010

Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&# and search for them on Google, Bing, YouTube, Twitter, Facebook, and SocialMention. What shows up in these search results?

Brands 145

Brands Content Social Media Consultant 145

Pam Moore

APRIL 6, 2019

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. How to conduct a/b tests using social media.

Campaign 60

Campaign Social Media Content How To 60

SocMed Sean

FEBRUARY 3, 2013

I get a lot of questions via Facebook , Twitter and my email contact form and many of the items listed below come straight from those questions, my experience in social media strategy, years of researching platforms and best practices and…well…tinkering with social media. 11) Learn Thumper’s Rule and abide by it.

Social Media 279

Social Media Klout YouTube Foursquare 279

Convince & Convert

SEPTEMBER 21, 2010

I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. It doesn’t have the advanced functionality of Tweetdeck (such as cross-posting to Facebook), but it’s so easy-to-use that it’s my favorite Twitter app.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

AUGUST 17, 2012

Lauren is one sharp cookie; she used to do social media/community management for Radian6 among others, and is also noteworthy because she has something like 5,000 pairs of eyeglasses, which is pretty awesome. We see a lot of resumes from kids right out of college that trot out the old chestnut, “I was born and raised on Facebook.

Radian6 113

Radian6 Training Communities Conversation 113

Webbiquity SMM

SEPTEMBER 12, 2011

Social Media Strategy and Best Practices. Tamara Mendelsohn of Eventbrite details five guiding principles for promoting events, including choose the right platform, publish your event to Facebook, and “define success metrics and don’t underestimate the effort required.&#. What to do? Gotta love this post for the title alone.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Webbiquity SMM

SEPTEMBER 4, 2012

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. ” You have to ask for leads.

B2B 185

B2B Social Media Review eBook 185

Social Media Strategery

AUGUST 8, 2010

practice, working with clients across the public sector to integrate social media strategies and tactics into their organizational strategies. Best, Amber Naslund Radian6 [link] Alex Priest The kicker: “The point is that social media doesn’t fit nicely into just one job description.&# Ty for the shoutout! It's true.

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Convince & Convert

AUGUST 18, 2010

What’s the best way to get the most possible Facebook “likes&# and Twitter followers? Better question: How can we develop a sustainable, ongoing social media strategy that will turn customers into advocates over the long haul? What’s the hot new trend in social media that we can bring to our clients?

Questions 161

Questions Social Media Consultant Education 161

Buzz Marketing for Technology

MARCH 1, 2011

Like Doug I was experimenting with this new technology in all of its forms from RSS, blogging, podcasts, videos, twitter, social networks, Facebook applications, mobile, location based applications and as you have seen me speak about before I think the role of marketing is changing to one that is becoming more like a Marketing Technologist.

Radian6 215

Radian6 Data Analytics Applications 215

Socialized

SEPTEMBER 19, 2009

McLuhan clearly foresaw the whole phenomenon of blogging, Twitter and Facebook status updates. The value to a brand of a social media presence, whether through a corporate blog, Facebook page or Twitter account, is hard to dispute, but equally hard to measure. Shakespeare was clearly talking about a strategy for social networking.

Social Media 223

Social Media Sysomos Privacy Radian6 223

Justin Levy

DECEMBER 6, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Social Media Marketing in the Restaurant Business Written on December 6, 2009 by Justin Levy in business strategy , caminito , marketing strategy , social media , social media strategy , word-of-mouth 78 Comments - Leave a comment!

Social Media 153

Social Media Case Study Marketing Study 153

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). We’ll be rolling out a Facebook page so that as many folks as possible can begin interacting around the issues covered in the book.

Upcoming 125

Upcoming Project News Social Media 125

Convince & Convert

MARCH 16, 2010

I presented a half-day workshop at the Email Evolution Conference on social media strategy ( slides here ) recently with DJ Waldow and Mike Corak , and the significant majority of the questions from the audience were about Twitter. Updating Facebook from third parties like Tweetdeck? Posting to Twitter directly from Facebook?

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

JUNE 10, 2012

BILLION dollars on Radian6 , Buddy Media , Vitrue , and Collective Intellect because they thought they could be the long-term kings of custom Facebook tab deployment? All Facebook has to do is roll out their own tab builder, and it’s curtains. Do you think Salesforce.com and Oracle spent more than 1.5

Social CRM 128

Social CRM Hubspot HootSuite API 128

Kikolani

NOVEMBER 29, 2010

Her latest posts include Facebook Wants Me to Connect with My Skype Contacts , Leaving Webinars for Business Development , and Writing for Myself First, Others Second on My Blog. Alison is an interactive copywriter, social media fashionista, Internet marketing blogger, and Facebook addict, as well as co-author of The Facebook Marketing Book.

Blogger 168

Blogger SEO Consultant WordPress 168

Webbiquity SMM

OCTOBER 5, 2010

Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. Twitter Strategy. Successful Twitter Marketing Strategies by Social Media Optimization. 51% of active Twitter users follow companies, brands or products on social networks.

Tools 207

Tools Twitter Tips Statistics 207

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Engagement in a process called brand evangelism is one beneficial strategy to get your brand known and to help spread your message. In a brand evangelism strategy, you’d take note of those who feel good about what you are doing: they already represent your target audience. As such, it would be foolish not to embrace them.

Brands 139

Brands MySpace Yahoo StumbleUpon 139