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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. Affiliate sales support independent publishing. Thoughts on these studies?

Research 257
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Facebook Publishes New Research into the Importance of Diversity and Inclusion in Advertising

Social Media Today

Facebook has published a new report which looks at the importance of diversity and inclusion in ad approaches.

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Facebook Publishes New Research into the Growth of Messaging for Commerce

Social Media Today

Facebook has published a new research report which looks at what consumers expect from messaging engagement with brands.

Research 159
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Facebook Publishes New Report on the Key Factors Influencing Online Purchases

Social Media Today

Facebook has published a new research report which highlights key considerations for brands looking to promote and sell products online.

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Facebook Shares New Research into the Comparative Performance of Brand vs Direct Response Campaigns

Social Media Today

Facebook has published a new report which takes a look at the comparative sales performance of brand-building and direct response campaigns.

Campaign 218
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Facebook Shares New Research into How SMBs are Adjusting their Digital Strategies Due to the Pandemic

Social Media Today

Facebook has published a new report, in partnership with Deloitte, which looks at how SMBs are adjusting their digital strategies in response to the pandemic.

Strategy 214
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Facebook Publishes New Report on What Instagram Users Expect from Brands

Social Media Today

Facebook's published a new research report which looks at what users, specifically, are looking for from brands on Instagram.