Techipedia: Tamar Weinberg

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The Ultimate Guide to Targeting Search Profiles on Facebook

Techipedia: Tamar Weinberg

When Facebook launched Facebook Exchange (FBX) last September, it was an important day in the history of online advertising. Facebook accounts for some 25 percent of U.S. Now that inventory can be purchased with real-time bidding (RTB), and marketers can target their most valuable customers with a display ad on Facebook.

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20 Ways to Cultivate Brand Unawareness in Social Media

Techipedia: Tamar Weinberg

Publishing updates in concentrated clusters or unremittingly all day long inspires connections to disconnect. One or two tweets a day, one or two Facebook posts a week, are not frequent enough to put you on anyone’s radar. If you tell your Facebook fans you’ll host weekly Q&A sessions on your page, don’t stop after one week.

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2013: The Rise of Customer Service Marketing (and Techipedia’s New Direction)

Techipedia: Tamar Weinberg

My book, The New Community Rules: Marketing on the Social Web , which was published by top tech publisher O’Reilly in 2009, was one of the first books about social media and was translated to German, Italian, Chinese, and Portuguese, becoming a best seller on digital marketing in a number of countries.

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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

It lets you change permissions around who can actually edit or publish posts and adds an alternative to publishing to writers can submit posts to editors for review. If you sell something online, you can actually tie Facebook, Twitter and LinkedIn activity to revenue. Pretty nifty. With Twitter, however, you can use Refollow.

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How to Hire Your Social Media Marketing Partner

Techipedia: Tamar Weinberg

Content creation is original text, images, video or HTML content created for publication on Twitter, Facebook, the company blog, etc. Content syndication involves the actual publishing and sharing of content on social media platforms. Twitter mentions, Facebook Likes, referred traffic), analyzing it, and then acting on the information.

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5 Ways Social Media is Like a Great Friendship

Techipedia: Tamar Weinberg

Whether you’re sharing a tweet or posting a status update on your Facebook page, you’re almost always giving. You give advice, tips and experiences by sharing a thought, information by sharing a link, and ultimately value if you’re sharing while keeping your community in mind.

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Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

They want a blog, an iPhone app, viral videos, a Twitter handle, a Facebook fan page complete with custom applications, blogger and influencer engagement initiatives, an ad.ly Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Tamar is also the author of The New Community Rules (July 2009).