Small Business Mavericks

AUGUST 4, 2011

This is truly a useful tool for writers, musicians, artists, other crafts persons, and people in the publishing industries. With the Amazon Give Facebook app, you can display your wish list on your Facebook page. Buy books, read books, download Kindle files? Did you know you can use Amazon.com as a social networking tool?

Social Networking 181

Social Networking Widget Review Applications 181

Small Business Mavericks

MARCH 11, 2012

People can follow those who publish videos that interest them. Facebook - where Twitter is for short messages, Facebook is for real discussions. Consider this approach to social media marketing: YouTube – YouTube has grown from being a simple video hosting service to a social media site in its own right.

Social Media 101

Social Media Small Business YouTube Hosting 101

Small Business Mavericks

MARCH 3, 2011

Here’s a unique concept in publishing. I’m assuming this novelist got a good response in Croatia because his novel is now going to be published in print. But what if it had been published in English on Facebook? But the Internet offers novelists and publishers a new tool for marketing and publishing.

Case Study 79

Case Study Press Release Marketing Small Business 79

Small Business Mavericks

JANUARY 27, 2016

Social Media Promotion – Where do you plan to publish and promote your content. Think beyond Facebook and Twitter. If you don’t plan to publish content, then you can’t have a successful online marketing strategy. SEO is determined by development and content. Online marketing is all about push and pull.

Strategy 70

Strategy Marketing Widget Forums 70

Small Business Mavericks

SEPTEMBER 29, 2015

You can actually publish a print book and have it rank in Google Books, which has the potential to get you ranked for important keywords associated with your business. If you publish routinely to your blog, send links to that content in your newsletter. Authoring a Book – Who doesn’t want to be an author?

Activities 70

Activities SEO Newsletter Survey 70

Small Business Mavericks

FEBRUARY 1, 2012

“Publish useful keyword content regularly” has been the mantra for over a decade now, however, one wonders if that is all about to change and that content on websites could become defunct. Today, pages are no longer the unit of publishing. The content on Facebook and Twitter can never really adequately answer a question.

Content 93

Content Forums Privacy Small Business 93

Small Business Mavericks

AUGUST 21, 2012

Most curation platforms allow publishers the ability to select content published on a variety of websites for distilling into one product. That product – a “magazine”, if you will – is then tweeted, shared on Facebook, or distributed through RSS or other means.

Curation 93

Curation Paper.li Content Marketing 93

Small Business Mavericks

OCTOBER 9, 2011

Facebook is also proprietary, but it’s the most popular website online. Google’s open source Google Connect can be found on many websites, but it is far from being anywhere near as popular as Facebook. Many publishers will likely do well publishing for the Kindle. The wise publishers will do both.

Open Source 93

Open Source Apple Small Business iPhone 93

Small Business Mavericks

AUGUST 16, 2012

Here are 4 suggestions for offsite content marketing, places where you can publish your content or have others publish content on your behalf. Social media websites – Social media websites are some of the best places to publish your content. But where do you find your offsite content marketing sources?

Content 98

Content Directory Marketing Yahoo 98

Small Business Mavericks

JANUARY 7, 2014

Weekends seem to be optimal times to post to Facebook and Twitter. Facebook engagement, for instance, is higher on Thursdays. It seems that the best time to publish a blog post is in the morning, and Mondays are high traffic days for blogs. Of course, there are exceptions. But what about blogging?

Real Estate 101

Real Estate Newsletter Journal Small Business 101

Small Business Mavericks

APRIL 28, 2012

They look at social media like Facebook and Twitter and think wow – I can promote my business as much as I want, it’s as easy as pressing a few keys. Social media marketing is definitely not about simply publishing content – unless of course it’s outstanding content.

Social Media 126

Social Media Marketing Publishing Engagement 126

Small Business Mavericks

APRIL 18, 2012

When it comes to communicating regularly with customers, and potential customers, Facebook stands clearly above most other social media sites. While there is a lot of truth in the ‘horses for courses’ theory, Facebook does have social media’s biggest reach. Facebook has tools that you can use to extend your reach.

Tools 87

Tools Discount RSS YouTube 87

Small Business Mavericks

JANUARY 17, 2014

Your Blog – Add a blog to your website and update it every day, or as often as you can publish valuable content. Social Media – Social media websites present a unique opportunity for online marketers.

Blogosphere 115

Blogosphere Small Business Review Sites 115

Small Business Mavericks

AUGUST 21, 2015

If you expect to join Facebook today and get inundated with leads tomorrow without a strategy, then you will be disappointed. Post snippets of your e-book on your Facebook page and LinkedIn Pulse blog–just long enough to be blog posts–and drive people back to your landing page for the e-book. Strategy is everything.

Social Media 70

Social Media Newsletter LinkedIn System 70

Small Business Mavericks

AUGUST 21, 2015

If you expect to join Facebook today and get inundated with leads tomorrow without a strategy, then you will be disappointed. Post snippets of your e-book on your Facebook page and LinkedIn Pulse blog–just long enough to be blog posts–and drive people back to your landing page for the e-book. Strategy is everything.

Social Media 70

Social Media Newsletter LinkedIn System 70

Small Business Mavericks

MARCH 18, 2013

Promote your blog through social media – I’d be willing to bet that almost everyone you know has a Facebook account. You should be promoting your blog posts through social media , and that includes Facebook, LinkedIn, Twitter, and Google+. It may also mean YouTube, Tumblr, Foursquare, and other social media sites.

Google Reader 98

Google Reader Google Newsletter RSS 98

Small Business Mavericks

MARCH 6, 2014

It can be anything from the blog posts your company publishes to reviews of your product on Amazon or your company on Yelp. When customers tell their Facebook friends about their experience with your company, that’s social proof. Social proof is the accumulation of positive and negative talk your company or brand receives online.

Klout 101

Klout Reputation Influencer Review 101

Small Business Mavericks

JULY 8, 2015

If they’re online, are they on Facebook or Google+? Work your way through the process from end to the beginning (at Facebook) and write it down. You won’t publish this information. If not, I’d encourage you to create a persona that represents each type of customer you hope to attract. Where do they hang out?

Small Business 70

Small Business Forums Process Buy 70

Small Business Mavericks

AUGUST 15, 2012

Post a link on your social networks to notify your social subscribers when you have published a new issue of your newsletter. Build a Facebook page and a Google+ brand page for your newsletter and include opt-in forms on those pages.

Social Media 105

Social Media Newsletter Social Networking Issues 105

Small Business Mavericks

SEPTEMBER 20, 2013

If you have a business blog or you need website content, or even if you do any guest blogging or publish articles at various places around the Web, you need a way to come up with constant content ideas. Another great source of content ideas is Twitter or Facebook if you are a B2C business (LinkedIn if you are B2B).

Content 112

Content Small Business B2B Review 112

Small Business Mavericks

JANUARY 18, 2013

Having someone monitor your Facebook page or Twitter account continuously can be time consuming. For instance, you publish on your website and your social media bios that you will take customer service queries only between the hours of 9 a.m. Let’s tackle some of these: It’s time consuming – No doubt.

Social Media 98

Social Media Publishing Company Twitter 98

Small Business Mavericks

JANUARY 22, 2012

General Electric went a step further with a contest that involved photos uploaded to Instagram, then shared to Facebook for voting. One popular coffee outlet regularly publishes photos of customers (with their permission of course) sitting down and enjoying a cup of their favourite brew.

Social Media 110

Social Media Fashion Instagram Trends 110

Small Business Mavericks

FEBRUARY 23, 2011

You can do link building, focus on SEO, engage with your target audience through social media, specialize in Facebook, pay for clicks, or use a combination of all of the above or add some other channels into the mix as well. Is Link Buying Necessary? » It’s All About The Reputation Online marketing is no longer an option.

Reputation 156

Reputation Case Study Press Release Small Business 156

Small Business Mavericks

FEBRUARY 16, 2011

Anyone who has used Twitter knows that it can lead to some additional traffic if you publish a click-generating tweet.

Case Study 79

Case Study Press Release Small Business SEO 79

Small Business Mavericks

FEBRUARY 22, 2012

Images are amongst the most shared content on the Internet, especially through social media websites like Facebook and StumbleUpon. Infographics go that one step further – they deliver information in an image format. So how do they improve your social media appeal?

Social Media 107

Social Media StumbleUpon Software Engineering 107

Small Business Mavericks

MARCH 4, 2012

When creating content, particularly if you’re an on-seller, don’t fall in to the trap of publishing the manufacturers descriptions. Be social – they say that 50% of online shoppers are logged into Facebook whilst shopping. Create your own descriptions, optimized for your keywords (and long tail versions as well).

SEO 98

SEO URL Issues Price 98

Small Business Mavericks

FEBRUARY 14, 2011

Facebook Changes Page Layout Features » Is SearchDex A Scapegoat? The New York Times published a story on Saturday about huge retailer J.C. – The New York Times published a story on Saturday about huge retailer J.C. Penney getting caught buying links. You can leave a response , or trackback from your own site.

Small Business 79

Small Business Case Study Retail Press Release 79

Small Business Mavericks

MAY 14, 2012

For many, social media marketing is all about Tweeting and working on a Facebook page. Sure, you can add the toolbar to your browser, and you can ‘stumble’ every piece of content you publish, however, this is not using Stumbleupon to best effect. Stumbleupon is a good example.

Social Media 93

Social Media Digg StumbleUpon Twitter 93

Small Business Mavericks

MARCH 31, 2012

Unless you live on social media sites like Facebook, and publish reams of content day after day, a blog is still the single most effective way to communicate with both current and potential customers. Break that down into 400-500 word posts (be sure to rewrite so it is unique), then publish.

Small Business 107

Small Business WordPress SEO Publishing 107

Small Business Mavericks

JUNE 29, 2015

With content marketing, you’d take several content pieces from one well-known marketer and put them together in a package–either on your blog, in your newsletter, or your Facebook page, for instance. Content Creation Like Magazine Publishing. Another way the magazine content publishing model works is with a theme.

Curation 70

Curation Content Newsletter Publishing 70

Small Business Mavericks

JANUARY 19, 2012

There is an interesting infographic that Dan Zarrella has published that reveals the days that his content receives the most social interaction. What is interesting is that different social media react on different days – for example, Saturday and Sunday are more fruitful for Facebook whilst Friday is the best day for re-tweets.

SEO 107

SEO Compete Publishing Analytics 107

Small Business Mavericks

MAY 3, 2012

WebProNews has published an infographic (created by TastyPlacement) that clearly demonstrated the effect that social media marketing has on a websites Google search results placement. 70 Facebook shares (+6.9%). The same appears to be true with a Facebook business page. 300 Google plus one votes (+9.44%).

SEO 105

SEO Comparison Small Business Google 105