Direct Marketing Observations
FEBRUARY 25, 2011
We’ve all been wondering either on the behalf of the company’s we work for, or the clients we serve, or for ourselves- How can we leverage Facebook to actually make money? Recently, Social commerce platform ChompOn , threw down the gauntlet by publishing some data on how much a Facebook share and tweet is worth.
Direct Marketing Observations
APRIL 29, 2010
Facebook CEO Mark Zuckerberg Doesn’t Believe In Privacy. What Do New Facebook Features Mean for Your Privacy? See What Facebook Publicly Publishes About You. Facebook’s High Pressure Tactics: Opt-in or Else. Facebook’s Eroding Privacy Policy: A Timeline. look at these latest headlines.
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Direct Marketing Observations
JUNE 21, 2010
He is globally recognized as one of the most prominent thought leaders and published authors in new media. A digital analyst, sociologist, and futurist, Solis has influenced the effects of emerging media on the convergence of marketing, communications, and publishing. Steve is the blogger in residence at MyVenturePad.
Direct Marketing Observations
APRIL 13, 2012
According to a recent survey published by eMarketer , four in five North American brand marketers considered brand lift to be the most important metric for evaluating the success of their online branding efforts. Same with Twitter, Facebook, Youtube and traditional blogs. But is brand lift the right metric at all?
Direct Marketing Observations
JANUARY 8, 2013
The act of publishing of content is no longer the issue. The Google, Facebook, Amazon and Apple games/wars continue in earnest in 2013. Speaking of hard drives. They become useless too in 2013. Can we just get a better name than The Cloud ? Content isn’t King. The creator of the content is King ! The platforms, they’re simple.
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