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Adam Cohen

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Social Media Does Not Exist

Adam Cohen

JUNE 8, 2010

MarketingSherpa recently published a study of companies that are integrating social media tactics with offline and online marketing tactics. Email marketing approaches need to factor in calls to action in social platforms, like soliciting ratings and reviews for products and services, or asking customers to become fans on Facebook.

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Social Media Paid Search comScore Posterous 236
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On Beyond Snake Oil

Adam Cohen

AUGUST 10, 2010

Thanks to iMediaConnection.com for publishing my first article submission there this week, called 7 Tips for Choosing a Social Media Provider. Share this on Facebook. Making the Leap: Why Companies Struggle with Social Media (9). Social Media Does Not Exist (17). Brand Fusion: Creative, Search and Media (4). Share it on StumbleUpon.

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