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The Future of Facebook: Three Trends Worth Watching

Ignite Social Media

A few recent announcements across the social media landscape recently led me to theorize the future direction that Facebook may take. Merging of Instagram Messages and Facebook Messenger. Merging of Instagram Messages and Facebook Messenger. Earlier this month , Facebook began to integrate Messenger into Instagram chats.

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3 Facebook Trends to Consider in 2020 Planning

Ignite Social Media

With initial 2020 marketing planning discussions in motion, it’s important to look at industry trends that may impact your social media marketing strategies and tactics. Facebook’s Ad Offering is Less Focused on Engagement, More Focused on Conversion. Increased Priority on Private Messaging and Facebook Groups.

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The Implications of Privacy Updates on Social Media Performance

Ignite Social Media

Digital Privacy Takes Center Stage in 2021. As the digital space continues its evolution, two very important privacy situations are unfolding that can fundamentally change the marketing landscape. Apple took a strong stand on user privacy with its iOS 14.5 What Privacy Updates Mean for Social Media Marketers.

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Reasons to Be Concerned About the Trend Toward Meta Automation

Jon Loomer

Maybe I’m crazy, but I’d feel a whole lot better about this trend if it had happened a couple of years ago. Prior to new restrictions related to privacy and iOS 14+? Facebook (they were only Facebook then) had no issues with ad attribution. When Facebook has less data? Remember a couple of years ago?

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What an Ad-Free Facebook and Instagram Subscription Could Mean to Advertising

Jon Loomer

According to a report from the New York Times , Meta is considering an ad-free subscription option for both Facebook and Instagram in the European Union. According to Meta’s 2023 2Q earnings , the Facebook Average Revenue Per User (ARPU) in Europe was $17.88 We’ve had a free Facebook and Instagram up until now.

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These Ads Suck: Will Users in a Privacy-Altered World Like What They See?

Jon Loomer

If Facebook is right, we’re in the process of entering a very different online world. Privacy as the goal, advertising will suddenly seem very “different” to users. This prompt, most importantly for Facebook advertisers who run ads for mobile web, will be shown for Facebook and Instagram app users.

Privacy 163
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Removing Trending Articles From Your Facebook Timeline

SocMed Sean

Facebook does it again! Now, Facebook is hijacking your timeline and inserting “Trending Articles” While I’m not positive about the source, it’s likely that Facebook monitors the articles/blog posts that your friends are clicking on and sharing and then presumes that you’ll want to see them too.

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