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The Implications of Privacy Updates on Social Media Performance

Ignite Social Media

Digital Privacy Takes Center Stage in 2021. As the digital space continues its evolution, two very important privacy situations are unfolding that can fundamentally change the marketing landscape. Apple took a strong stand on user privacy with its iOS 14.5 What Privacy Updates Mean for Social Media Marketers.

Privacy 155
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Facebook Criticizes Appleā€™s iOS14 Privacy Changes As Harmful To Small Business

Forbes Social Media

Facebook responded by announcing it would no longer collect user data to help businesses target ads. Apple's new iOS14 update to come this fall would require developers to ask users if they want to opt-in to sharing data with developers.

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These Ads Suck: Will Users in a Privacy-Altered World Like What They See?

Jon Loomer

If Facebook is right, we’re in the process of entering a very different online world. Privacy as the goal, advertising will suddenly seem very “different” to users. This prompt, most importantly for Facebook advertisers who run ads for mobile web, will be shown for Facebook and Instagram app users.

Privacy 159
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Facebook Reports Record Revenue and Warns of Apple's Privacy Changes

Social Media Today

CEO Mark Zuckerberg cautioned that small businesses will no longer be able to reach their customers with targeted ads due to Apple's planned changes to IDFA.

Apple 177
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The Interests That Facebook Advertisers Can Use to Target You

Jon Loomer

A recent North Carolina State study suggests that Facebook interest targeting is inaccurate or irrelevant 30% of the time. So, how accurate are the interests that Facebook advertisers can use to target you? This is something that all Facebook users can check. Small Business. I even wrote about it a few years ago.

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Facebook Targets Apple's New Privacy Tool In Full-Page Newspaper Ad Campaign

Forbes Social Media

In full-page ads on the New York Times, Wall Street Journal and Washington Post, Facebook claims it is standing up for small businesses.

Privacy 102
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The Future of Facebook: Three Trends Worth Watching

Ignite Social Media

A few recent announcements across the social media landscape recently led me to theorize the future direction that Facebook may take. Merging of Instagram Messages and Facebook Messenger. Merging of Instagram Messages and Facebook Messenger. Earlier this month , Facebook began to integrate Messenger into Instagram chats.

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