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The Platform Owes You Nothing

Jon Loomer

Platforms implode. I leaned into the Facebook platform, cheap effectiveness of ads, blogging, traffic that Google sent me, and the email list that resulted from it. A combination of hard work, strategy, good timing, and good fortune helped you get here. The platforms and formats you built your business on owe you nothing.

Platform 156
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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish. While the social media marketing environment is constantly shifting, there are several social media advertising strategies that marketers may choose to focus on this year.

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How Short-Form Video Impacts Presence on 5 Platforms

Jon Loomer

I’ve consistently published short-form videos to TikTok, Facebook Reels, Instagram Reels, YouTube Shorts, and LinkedIn for most of the past six months and change. First, I’ll explain the nature of my strategy. Let’s go… The Strategy This commitment to short-form video began with TikTok on September 30, 2022.

Platform 177
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Best Social Media Platform for B2B Marketing: Can Twitter Stay #2?

Webbiquity SMM

LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. And so, Twitter makes its way to the top B2B social networking platforms for implementing content marketing strategies.” Left unchecked, this will create a death spiral for the platform. Is that still the case?

B2B 348
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How social media network fragmentation will impact your 2024 strategy

Sprout Social

In 2023, we saw new platforms enter the scene and shake ups in platform preferences that changed the face of the industry, while other tried and true networks held consumer attention. Just because a network was the foundation of your strategy in the past, doesn’t mean you won’t need a new cornerstone moving forward.

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Facebook Marketing Guide With Winning Strategies For 2024

Keyhole.co

billion are active Facebook users. That means more than one-third of the world uses Facebook. As of late 2023, Facebook is the most widely used social media platform in the world. Why wouldn’t you want to market your business on the biggest social media platform out there? What is Facebook marketing?

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Netflix’s Social Media Strategy Unveiled: A Comprehensive Analysis

Keyhole.co

This has led to them amassing millions of followers across different social media platforms. Here are some of them: Instagram: 32 million Facebook: 85 million Twitter: 21.2 What makes Netflix’s social media strategy successful? Let’s look at what goes into making Netflix’s social media strategy a raging success: 1.